HI. I’M MEGHANCommunity at twilio

COMMUNITY MARKETING

• Why Community should be an early hire

• How to define the right Community hire for you

• How to measure the impact

WHERE TO START

WHAT ARE YOUR IMMEDIATE COMPANY NEEDS?

• To convert leads

• To handle inbound support

• To manage content and social marketing for hyper-growth

• To cultivate a user base through relationship-building marketing

• To nurture existing customer base

Growth Hacker!vs!

Field Marketer!vs!

Developer Evangelist!vs !

Community Manager

WHERE COMMUNITY LIVES

• Marketing • Product • Support • Operations • Direct to CEO*

Community

Support Sales

Marketing

Developer !Evangelism

Product

Recruiting

TWILIO COMMUNITY MISSION

To inspire Doers to change the world with communications, nurturing Barn Owls into Great Horned Owls.!

MEASURING SUCCESS

OBJECTIVES OVER TIME

Company / Customer Base Size

Awareness

Growth

Qualified Lead Gen

DIRECT ROI

• Top of funnel • Events • Make it programmatic

INDIRECT ROI

• The long tail game • Community Catchall • The feels

OTHER CMGR METRICS

• NPS

• Ambassador Program Growth

• Crowdsourced contributions

• Bug Program

NOW WHAT?

START TODAY• Learn

• CMX Hub

• Community Roundtable

• Servant as a Leader

• Purpose Driven Church

• Define Your Success

• Community Goals

• Metrics

FIND A CMGR

• SF CMGR Meetup • OCTribe • Recovering PR • Passion

CONCLUSION

• Community • is a powerful marketing tool • a long tail investment • evolves with you • has real business impact