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HI-CONESUPPLIER PROFILE

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CONTENTS

Company Overview & Business Strategy Capabilities/Strengths

Delivering the Hi-Cone Advantage Abbott Consumer Research on Secondary Packaging

Recent Hi-Cone News Summary & Contact Information

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HI -CONE OVERV IEW & BUS INESS STRATEGY

Hi-Cone is a world leader of plastic-based packaging, providing multipackaging systems for global beer, soft drink, and general product companies. Hi-Cone has a commitment to the environment and community as a leader in sustainable packaging options.

Hi-Cone is a part of ITW, a global, Fortune 200 organization which offers its business units unparalleled access to state-of-the-art testing facilities and knowledge-sharing. With a multinational network of resources at its disposal, Hi-Cone has over 50 years of success developing customer-focused innovations and commercial solutions.

Hi-Cone’s strategy is to be the first choice for multipackaging systems in beverage markets globally by being a strategic partner in core and emerging markets.

H I - C O N E I S F O C U S E D O N T H E

F O L L O W I N G S T R AT E G I E S :

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Hi-Cone designs and manufactures both ring carriers and the multipackaging equipment required to apply carriers on high speed packaging lines. Hi-Cone multi-packaging systems, renowned for reliability and efficiency, are used in production lines throughout Abbott Nutrition. Currently, Abbott uses the following carriers:

Brand Enhancing Side Lift Carriers The portable design is complimented by a ZIPPER® bottle release to simplify bottle removal. Inventory simplification Economy plus convenience 2, 4, 6, 8, 10, or 12 pack flexibility

Promotional Panels The effective and efficient way to promote your product. Branding and promotional messages encourage increased sales. Ideal for short lead time and short runs. Instantly redeemable coupons, contests and special promotions are available on demand. No additional Point of Sale material is needed. 2, 4, 6, 8, 10, or 12 pack flexibility

HI -CONE AS A STRATEGIC PARTNER TO ABBOTT

ORIENTATION SYSTEMS

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Brand Enhancing o Displays unique container designso Easy on shelf recognition of product,

containers, and pack sizeo Integrated handle for easy portabilityo Communication: Leverage

marketing assets through on-pack promotions

Retail Readyo Orientation to enhance brand

recognitiono Provides retail ready merchandisingo Saves time and moneyo Handle: Provides ease of transport

from shelf to home and storageo SKU Reduction

Increase sustainability o 100% Recyclableo Photodegradableo Waste Reducedo Non-toxico Shows best results in most

Life Cycle Assessments

Improve Efficiency o Simplify operationso Material savingso Lower running cost o Quick changeoverso Most often the highest efficiency

equipment in plant

CAPAB IL IT IES /STRENGTHS :DEL IVER ING THE H I -CONE ADVANTAGE

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Flexibility 2, 4, 6, 8, 10, or 12 packs

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Consumer convenienceEasy Zipper opening feature

Integrated handle for easy carry & home storage

Easy on shelf recognition of product, containers, and pack size

Point-of-sale impact, promotional panels

C A PA B I L I T I E S / S T R E N G T H S :

D E L I V E R I N G T H E H I - C O N E A DVA N TAG E – O N S H E L F A N D AT H O M E

Visibility of unique bottle shape enhances brand recognition

ON SHELF

AT HOME

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Hi-Cone Sustainability:oMinimal packaging in weight & volumeo Shows best results in most Life Cycle Assessments o 100% recyclable, wherever #4 plastics are acceptedoNon-toxic o Produces fewer greenhouse gases &

reduces waste W A S T E F R O M

3 , 7 0 0 S H R I N K W R A P P E D P A C K S

W A S T E F R O M 3 , 7 0 0

H I - C O N E C A R R I E R

P A C K S

C A PA B I L I T I E S / S T R E N G T H S :

D E L I V E R I N G T H E H I - C O N E A DVA N TAG E –S U S TA I N A B I L I T Y

Coke NFL eye black take-aways get a boost via social media

Fanta wristband peel-offs huge hit during Halloween season

Pepsi supports World Series winners, Kansas City Royals

NEWS: M A J O R B RA N D S G A I N A M A R K E T I N G E D G E W I T H I M PA C T C A R R I E R S

“Hi-Cone (hi-cone.com) offers unique add-ons with its Impact beverage carriers...These offerings from Hi-Cone allow brands to engage consumers in special promotions, make the packaging more useful and offer that little something extra to give the brand an edge over competition.”

FOOD & BEVERAGE PACKAGING, APRIL 2015:

BEVERAGE MULTIPACKS MULTIPLY IMPACT

FOR ENTIRE NEWS ARTICLE, CLICK HERE:http://www.packagingstrategies.com/articles/87759-beverage-multipacks-multipy-impact?v=preview 8

NEWS: B U I L D B RA N D S U C C E S S W I T H S U S TA I N A B I L I T Y

“This award honors packaging suppliers which standout for the way they help beverage companies market ‘greener’ brands”.

Elizabeth Sheaffer, Director of Global Strategic Marketing at Hi-Cone, also contributes a thought-provoking article, focused on how packaging sustainability can be an effective way to help build brand loyalty with consumers. “Sustainable packaging is part of the price of admission to the future of the beverage market.Communicating our commitment to it is a smart way not only to capture brand equity, but to show how we are earning consumer loyalty”

BEVERAGE WORLD, MARCH 2015: HI-CONE RECOGNIZED AS AN“ENVIRONMENTAL INNOVATOR”

Hi-Cone awarded Beverage WorldMagazines 2015 Sustainable Award

FOR ENTIRE NEWS ARTICLE, CLICK HERE:http://www.hicone.com/fileadmin/user_upload/news-pdf-ducuments/2015/Beverage_World_Award-March_2015-2.pdf

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Fosters Billboard Effect on shelves Mountain Dew sticker decalPepsi

NEWS: M A J O R B RA N D S D R I V E S U C C E S S W I T H I M PA C T C A R R I E R S

These are just a few of the benefits that Hi-Cone’s customizable Impact carriers deliver. Impact custom carriers extend the reach of brand marketing campaigns beyond the shelf. Custom promotions have successfully added a “fun factor” to multipacks, with wristbands, removable stickers, and static clings. Other take-away designs that capture attention of sports fans in the beverage aisles include face stickers, trading cards, removable decals, and eye black stickers. Each Impact carrier is custom designed to uniquely connect the consumer to each promotion. Brands can create designs that are more effective at reaching consumers and even help to make the packaging more useful.

PACK EXPO MEDIA RELEASE, NOVEMBER 2014:

SHELF APPEAL. BRAND LOYALTY. DIFFERENTIATION.

FOR ENTIRE NEWS ARTICLE, CLICK HERE:http://www.hicone.com/fileadmin/user_upload/news-pdf-ducuments/2014/Pack_Expo_Post_Show_Final.pdf 10

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HI -CONE PARTNERS WITH ABBOTTTO INCREASE S ALES & ADD VALUE

Hi-Cone’s strategy is to be the first choice for multipackaging systems for our customers, by being a strategic partner in core and emerging markets.

Lower costs, increase efficiency, and simplify operations. Easy visibility on shelves: clearly see bottle, brand, and product. Complete range of carriers to meet marketing needs from Performance to interactive

high Impact carriers: Performance carriers: increase brand recognition, one carrier for all varieties,

increase sales. Advantage carriers: provides differentiation for brand, shelf appeal, and instant

promotions Impact carriers: new innovation that increases interaction with the brand after

initial purchase with takeaway items. Increases brand loyalty and on shelf appeal. Sustainable packaging: minimal packaging in weight and volume shows to be best in

most Life Cycle assessments

HI -CONE LOOKS FORWARD TO BU ILD ING A GLOBAL PARTNERSH IP W ITH ABBOTT

H I - C O N E C O N TAC T:

G e o r g e Wa l d og w a l d o @ h i - c o n e . c o m

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