hfn pitch deck
DESCRIPTION
Investor deck for the ultimate holistic health practitioner lead gen system: Health Freedom Network! Our plan for multi-channel content marketing using a national radio network plus assorted digital, email, and sms marketing to drive patients to paying Preferred Practitioners is proven; we've duplicated this previously for entertainers like Donny Osmond, #1 New York Times Best-selling author Kevin Trudeau, and holistic docs!TRANSCRIPT
Mike Noonan | CEO
Health Freedom Network
Monday, November 4, 13
Text
Our team
Justin FioreContent Director
Mike NoonanCEO Casey Colvin
Sales DirectorExperienced Business Development For Health-based Multimedia: $7M
Sales to Traditional Docs
Experienced Integrative Medicine Expert: 20 years as advisor to health
pioneers.
Content Marketing Pro: Techniques and consultation helped make #1
Best-seller Kevin Trudeau $60M and millions for icon Donny Osmond
Monday, November 4, 13
What is the problem?
We provide them mainstream VISIBILITY and CREDIBILITY
Consumers have few reliable ways to find and vet holistic expertsThere is no “Web MD” or “Healthgrades” for Holistic docsHolistic docs work on ca$h basis and lack the support (like Group Medical Practice Management) & acumen to market effectively
Paying Holistic Practitioners get more - and better qualified LEADS!
Patients access preventive healthcare at a time when it costs to be sick
Consumers get access to info-products, events, and digital assets that all provide additional revenue sources!
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- Holistic Docs get viritually no referrals & have to generate leads constantly
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Our SolutionWe leverage radio to give our experts and brand credibility, digital assets to funnel
leads, and followup and track using email and sms marketing to ensure that:
Leads are aggregated, qualified and maximized!
Docs get more big ticket payers, locally and nationally!
Engagement is continual with consumers to sell more products!
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Experience: We have executed this very model for
holistic docs, entertainers, and celebrities!
Engagement: Holistic Medicine is yearning for the systemized, professional system we’re offering!
Timing: Preventive, holistic healthcare that is practiced around the world is needed in America where sickness is high despite world-leading health spending.
Our advantages
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Opportunity
The MarketDespite decades of lavish spending on healthcare, Americans also lead the world in many categories of disease such as cancer.
This population is now paying more for healthcare and getting less coverage in return.
The future will see long waiting lists for treatment due to doctor shortages. Preventive health will be a priority for millions.
#1:
$40 Billion
40%
Amount Americans spend annually
on holistic health - OUT OF POCKET!
America’s world ranking in per-capita healthcare spending.
of Americans are aged 45+ (about 100 Million
people!)
We are poised to seize this moment of chaos in healthcare, leverage affordable and powerful media channels, capture leads, & drive them to cash practices in need of greater reach and systemized marketing tools.
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Holistic Referrals Made Simple. Product overview1: Consumers are convinced through multi-channel content marketing: National Radio Show, 24/7 stream & on-demand audio, publishing and video marketing, social media, app and sms marketing, email marketing.
Hear
Listen See Vids
Find Your Doc!
2: Consumers are captured by texting our shortcode, calling our 24/7 call center @ 888-812-DrTV, or directly at www.HealthFreedomNetwork and are connected to a doc by city or specialty (cancer, autism, Lyme, etc.)
3: Consumers are converted from prospect to customer through phone, text, and email followup campaigns. Appointments can be made directly with our affiliated practitioners.
4: Customers & prospects alike are contacted many times over to become customers of our practitioners or other products: Info-products, events, affiliate offers, continuity programs, etc.
Thursday, November 7, 13
How will we make money?Fees
Other
Practitioner Affiliation Fees
Info-products, Events, Expansion
20 practitioners each paying $599/mo. for leads in 10 markets =$1.4M Annual Gross
(This is scalable to 100+ markets, more practitioners, & more specialties!)
Extensive mass media reach, sustained digital engagement, and systemized marketing followup =
Live Event Revenue, Ad sales, Info-product Sales,
& International Expansion
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Competitive Analysis
There are several companies successfully using national radio primarily to reach health consumers.
They use it as lead gen for hardline product sales such as
supplements:
There are a handful of companies that target health conscious consumers using multimedia content online. Mercola uses digital publishing to sell branded hardline products, while Gaiam and Natural News
use subscription and ad sales models, respectively. Healthgrades and WebMD are two leading ad and subscription supported
digital brands. Healthgrades features directories of physicians, while WebMD
purports to allow users to “self-diagnose.”
It is not unusual for doctors to use radio for lead gen on the local level. We are unaware of any national networks that use radio in tandem with
digital assets to create content marketing for patient lead gen.
Monday, November 4, 13
Business model
TechnologyAssesmentTrainingMarketing
Our database can be monetized many times over using repurposed content our Paying Practitioners provide to help capture leads in the first place!
We capture leads by phone, text, & online. All roads lead to the same strategic sales funnel. Our techniques are not
the norm in holistic medicine: Consistent
prospect engagement and customer up-sells.
Consumers connect with Paying Practitioners.
Practitioners connect with patients while paying
lower customer acquisition costs and getting more
local, national, and international recognition.
Media for mass reach & credibility, multi-channel
distribution for sustained growth; Content marketing to build expert
status and strong emotional bonds that mere paid search &
SEO lacks, and lasting outreach & engagement that single-use
electronic media and interruption advertising can’t match.
Content Connection ContactCapture
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Investing
Marketing 10%
Salaries 35%
40% Media Buys
15% Operations & Reserve
$ 175, 000
Essential personnel covered for 2 quarters.
Sales lists, trade shows, cross-country sales calls
This budget will allow us to expand to 8 markets to ramp up sales.
Studio space, utilities, equipment, etc.
Monday, November 4, 13
+ 1 877 324 4227
RevolutionaryMediaGroup
Contact Mike Noonan | CEO
twitter.com/NaturalNews4U
facebook.com/HealthFreedomNetwork
W www.HealthFreedomNetwork/Invest
Monday, November 4, 13