het grote smartphone-onderzoek
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Infographic - Het grote smartphone-onderzoekTRANSCRIPT
Deloitte Global Mobile Consumer Survey 2014 The Pulse of the Mobile Nation (The Dutch Perspective)
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© 2014 Deloitte The Netherlands
DEVICES
CONNECTIVITY
USAGE
Smartphone remains
popular
71%of all
respondentshave a
smartphone
Older consumers are
rapidly catching up with
smartphone ownership
55+
35%
+60%
56%
Price of the device
Cost of the contract
37% 32%
CONSUMERS HAVE BECOME MORE PRICE SENSITIVE, RANKING THESE ATTRIBUTES HIGHEST WHEN CHOOSING A NEW PHONE
APPLE SAMSUNG
NEW "CHALLENGER" BRANDS ARE GAINING SLICES OF MARKET SHARE"
NEW BRANDS
NOKIA
"Weighted Base: All adults 18-75 who have a phone or smartphone (n=1846)"
CONSUMERS STILL SEE THEIR OPERATOR AS THE PLACE TO BUY A NEW PHONE, BOTH ONLINE AND IN-STORE
From a mobile phone shop’s website
From an online only e-commerce website
From an operator’s website 40%
20%
18%
42%
25%
23% From a mobile phone shop
Weighted Base: All adults 18-75 who have a phone or smartphone (n=1846)
From a consumer electronic retailer’s store
From an operator’s store
Online
In-store
88%
REMAINS THE MAIN INTERNET CONNECTION
... connect their phone to the Internet via Wi-Fiat home, work, or their place of study
4G is still
considered
too expensive
12% of phone owners have a 4G subscription
Weighted base: All adults 18-75 who do not have a 4G/LTE subscription (n:1618)
4G is considered faster than Wi-Fi at home, at work, when out and about, and when commuting
12% 8%
Hap
py w
ith
curr
ent
spee
ds
22% 27%
Con
trac
t no
tre
new
able
Mos
tly
use
Wi-F
i
Too
ex
pens
ive
32%
4G p
hone
sto
o ex
pens
ive
4Gadoption
€
REASON FOR NOT TAKING OUT A 4G SUBSCRIPTION
4G adoption is likely to grow with
availability of 4G-enabled
devices and affordable tariffs
SIM-only as a contract type has doubled in market share compared to2013
SIMonlyhasdoubled
8%2013
16%2013
source: Deloitte Global Mobile Consumer Survey, NL Edition, July 2014
3% 7% VOIP Video Call
2014 2014 2013 2013
+133%
011001110101
Slow start in adopting advanced Over-The-Top services such as TV, video calling or Mobile VoiP
6% 5%
Consumers only start using new functionalities such as VOiP if friends or family use them and if it allows them to save money
Mobile Instant and SMS Text Messaging
New Functionalities
I can use it on Wi-Fi 52%
My friends/family are using it 52%
62%
Cheaper than sending SMS
18%
None of my family/friends use it
I prefer messaging to calling
I have enough minutes includedin my existing tariff
24%
22%
Banks remain the most trusted institutions for any type of mobile transaction
90%
9% 9% 5% 3% 3% 1% 3%
My bank Money transferservice
Financial
institutions My
mobileoperator provider
I do not have a
preference
App store
providers
Noneof the above
I don't know
Cost concerns are valid: the
# 1 reasonfor ‘bill shock’ in 2014is consumers exceedingtheir data allowance
?!