het: casino's and mobile technology
DESCRIPTION
Presentation for FTEMS at VCU on opportunities for the Casino industry regarding mobile technologies.TRANSCRIPT
Casinos and Mobile Technology
Jermaine BrandonMichael GreeneJohn HangeyGreg JonesAmit PatelMichael Vallejo
Business Requirements
Manage Customer Experience
WOWCreate
Take advantage of analytics
Create Interactive Customer Relationships
Casino Tech Evolution
Current State – Mobile Technology
Casino Room Reservations Events and Attractions
Current State – Mobile Technology
Find Your Way Around Deals Information
What’s next?
GPS
• Drive navigation
• Points of interest
• Friends and family locators
600 millionhandsets worldwide
0
250
500
750
1000
2008 2010 2012 2014
GPS Enabled Handsets
950 millionhandsets in 2014
0
250
500
750
1000
2008 2010 2012 2014
GPS Enabled Handsets
Embracing GPS Technology
Exits/Parking/ATMs
Promotions On site restaurantsGaming venues
Hotel Room location
• Invest in "customer centric" uses of GPS technology in customer service
• Turn customer marketing into customer interaction
• Personalized and Predictive Marketing
Casin
o
Near Field Communications
NFC Adoption
• Higher adoption rate in Europe and China
• US market is slow to adopt
• Supported by most current SmartPhones except the iPhone
• Lack of NFC in iPhone 5 impacted the global retail transaction value forecast from $180bn in 2017 to $110bn in 2017.
Customer Employee
Casin
o
Company
Analytics
• Customer-centric advertising
• Advertisement placement
• Increase Room & Venue Occupancy
• Wait sta! e"ciency
Security & RiskCompliance
JUST DO IT
Functional Analysis GPS NFCPayment-taking capabilities •
Managing customer's experience • •Creating the next new 'wow' factor • •Provide data for business analytics • •
Creating an interactive 'relationship' with customers •Take advantage of business analytics •
Real-time Advertising •Maximize Operating E"ciency •
Functional Analysis GPS NFCPayment-taking capabilities •
Managing customer's experience • •Creating the next new 'wow' factor • •Provide data for business analytics • •
Creating an interactive 'relationship' with customers •Take advantage of business analytics •
Real-time Advertising •Maximize Operating E"ciency •
Cost Analysis
$3,780,000GPS Year 1 Spend
5.27%GPS % of Operating Income
25%GPS Return on Investment
$7,320,000NFC Year 1 Spend
10.2%NFC % of Operating Income
30%NFC Return on Investment
GPS
Analytics
NFC
GPS
Analytics
NFC
(GPS + NFC) =Analytics
Thank You
• Seinfeld Clip http://www.youtube.com/watch?v=gwEmQNd6wMA
• Minority Report Clip http://www.youtube.com/watch?v=kx9IEP8pmiI
• GPS
• GPS Map Image Retrieved from http://maps.google.com
• http://www.luxurydaily.com/venetian-palazzo-use-indoor-gps-in-mobile-app-strategy/
• http://www.4-traders.com/BALLY-TECHNOLOGIES-INC-11560/news/Bally-Technologies-Inc-Red-Hawk-Casino-Launches-Mobile-App-Created-by-Bally-Interactive-14469165/
• http://www.newyorknewyork.com/press-room/press_room_releases_template.aspx?id=964
• NFC
• http://www.lvrj.com/business/las-vegas-company-pushes-mobile-wallet-expansion-174276671.html
• http://www.nfcworld.com/
• http://www.talkandroid.com/61119-george-costanza-promoting-google-wallet-video/
• http://events.iaik.tugraz.at/RFIDSec06/Program/papers/002%20-%20Security%20in%20NFC.pdf
• http://www.nextwallet.org/index.php/9-uncategorised/74-nextwallet
• http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=9&cad=rja&ved=0CHQQFjAI&url=http%3A%2F%2Fwww.deloitte.com%2Fmultifiledownload%3FsolutionName%3Ddeloitte.com%26fileIds%3Dfefaa188a68e4310VgnVCM2000001b56f00aSTFL&ei=bQa0UNewJtTq0QG52YAY&usg=AFQjCNHdR1uk_3nQeEOMuMbJ8_d-FAgxbQ&sig2=Rs_6Wm-tMhxU25R4xVaO4A
• http://www.engadget.com/2012/02/28/openways-adds-nfc-to-its-mobile-key-for-hotels/
• http://www.clarionstockholm.com/nfc-project
• http://www.nfcnews.com/2012/01/24/swedens-nordic-choice-hotels-adopt-nfc-key-solution-from-openways
• http://gaming.nv.gov/index.aspx?page=51
• http://www.nfcworld.com/2012/12/05/321429/juniper-scales-back-nfc-forecast/