Working with Web 2.0

Sophia Guevara, MLISHerrick Public Library | June 16, 2007

“The new Web is a very different thing. It's a tool for bringing together the small contributions of millions of people and making them matter. Silicon Valley consultants call it Web 2.0, as it were a new version of some old software. But it's really a revolution.”

L. GrossmanTIME | December 13, 2006

Web 1.0

In this version, the author controlled website content. These sites were used primarily for commerce and information.

Platform focus was on computers instead of the Web.

Could the Web grow to be more than a collection of author controlled pages?

What would that look like?

The Power of Innovation

Why not give people the power to create content instead of just consuming it?

Could we create social networks within the virtual environment?

Web 2.0: Expanding Possibilities

- Network as platform

- Software improved as a result of more people using it.

- “Architecture of participation”

T. O'Reilly. “Web 2.0: Compact Definition? October 1, 2005

“Web 2.0 applications are those that make the most of the intrinsic advantages of that

platform: delivering software as a continually-updated service that gets better the more

people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by

others, creating network effects through an "architecture of participation," and going beyond the page metaphor of Web 1.0 to

deliver rich user experiences.”

Tim O'Reilly O'Reilly Radar | October 1, 2005

“Web 1.0 was commerce. Web 2.0 is people.”

Ross Mayfield, CEO of Social Text

The Virtual Life

Blogging Vlogging Social network sites Wikis Virtual Worlds

The 2.0 Society

What is the impact of this technology? Politics News Education Community Communication Economics

Getting Political

Politicians have made use of this technology to spread their messages to the masses. Blogging MySpace YouTube

Citizen Reporter

With blogging and vlogging, the average person has become empowered to report on events taking place within their communities.

Education in a Virtual World

Students can attend classes in a virtual world. Sociology, media studies, and urban planning are just some of the subjects being taught in Second Life.

http://www.simteach.com/wiki/index.php?title=Campus:Second_Life

Community

It is as easy to reach your neighbor as it is to reach someone a continent away.

People can seek out and form groups with those that possess similar interests.

Communication

Continues to be transformed in an online world

Written language in the age of IM

Use of avatars and emoticons

Web Economics 2.0

Virtual Currency

- Second Life Linden Dollars

Hof, R.D. “My Virtual Life”. BusinessWeek. .May 1, 2006.

Viral Marketing

-YouTube and video share.

-MySpace and friends list

Web 2.0 to You:Blogs, Wikis and MySpace

Weblog Defined

“A personal Web site that provides updated headlines and news articles of other sites that are of interest to

the user, also may include journal entries, commentaries and recommendations compiled by the

user”

weblog. (n.d.). Webster's New Millennium™ Dictionary of English, Preview Edition (v 0.9.6). Retrieved May 21, 2007, from Dictionary.com website: http://dictionary.reference.com/browse/weblog

The Blog

Instead of reading news, they were busy creating it.

Blogging provided people a venue to post their thoughts online for the world to see.

Wikis Defined

“A collaborative Web site set up to allow user editing and adding of content.”

wiki. (n.d.). Webster's New Millennium™ Dictionary of English, Preview Edition (v 0.9.6). Retrieved May 21, 2007, from Dictionary.com website: http://dictionary.reference.com/browse/wiki

Creating meaning

Wikis allow users to “freely create and edit Web page content using any Web browser.”

Wikipedia is one of the most popular wikis.

http://wiki.org/wiki.cgi?WhatIsWiki

Social Networking Community Description

Description adapted from MySpace definition on Wikipedia: en.wikipedia.org/wiki/MySpace

“These communities make use of profiles, weblogs, email, forums and groups to provide others with personalized information as well as enhance each member's online communication

experience.”

A Place For Friends

Social networking technology such as MySpace and Friendster allow members to keep in touch with friends online.

Additional Sites of Interest

LinkedIn. A site that provides professionals the opportunity to network in a virtual environment. http://www.linkedin.com/

YouTube. A site that allows vloggers to create and upload their videos for others to watch. http://www.youtube.com/

Google Docs & Spreadsheets. A web-based word processing and spreadsheet application that allows users to collaborate and store their work online. A presentation application is expected to be added this summer. http://docs.google.com

Moving you forward with Web 2.0Using the technology in your environment.

Business Promotion

MySpace Set up a MySpace page to inform users about your business. Promote your products and services in a venue that attracts over 100 million users.

YouTube Start vlogging to attract new clients. Create a how-to video or provide an informed opinion on a topic related to your business.

PBwiki Provide an informational page to help attract new customers.

Professional NetworkingMySpace Set up a MySpace page to inform others about your professional activities. Link up with others who are interested in networking as well.

LinkedIn Create a free account and start connecting with others in your professional circle. With over 9 million members, you are bound to run into someone you know. You may get introduced to someone new who can help you further your career aspirations.

Blogger Put your ideas out there. Help your colleagues keep up-to-date on recent advances within the profession.

Students

Twitter Provide your friends with an up to the minute update on your activities.

Zoho Don't spend more than you have to for word processing or spreadsheet software. Why spend anything when you can get it for free? No more floppy disks.

Ratemyprofessors.com This rating website helps you learn more about that professor before you sign up for the class.

Family

Blogger Keep distant family members informed by writing about funny family experiences or accomplishments of note.

Google Docs & Spreadsheets Use the spreadsheet utility to keep track of chores, finances, and other important family activities.

YouTube Instead of sending a card for the holidays, send a video greeting.

Conclusion

Social networking and Web as platform are two prominent characteristics of the new Web.

The Web is no longer just a collection of author controlled pages.

With Web 2.0, you have a greater impact in the online environment.

Demonstration: Blogger

What will I need? Email address Create a user name and password Choose a name you would like to post under

Posting your entry Click on New Post Provide a post title Input your thoughts Save for later or publish

Demonstration: PBwiki

What will I need? An email address and a name for your wiki

Posting to your PBwiki After creating your front page, click on new page to

add your entries. Use the handy templates to plan a trip, publicize an

event, or create a to-do list. Click Create new page. After inputting, fill in the

editor's name. Click Save.

Demonstration: MySpace

What will I need? Email address, password, and a completed sign up

form Profile editing

Click Edit Profile Enter relevant information and save changes. A preview

option is available for each section.

Adding pictures Click Add/Edit Photos Browse photos on computer, upload image, select

album (My Photos), click Upload