Proposal for the Evaluation of Determining Instructional Purposes Training Program

Evaluation Consultants, LLC 314 Data Drive Cibolo, TX 78108

Prepared for: Wanda Truth Program DirectorFar West Laboratory for Educational Research and Development

Prepared By: Nicolas HernandezEvaluation Consultants, LLC314 Data DriveCibolo, TX 78108

http://www.onlinelogomaker.com/

IntroductionFar West Laboratory for Educational Research and Development issued a request for proposal regarding the evaluation of the Determining Educational Purposes (DIP) program on July 15th, 2015. This document is a response to that request. This document contains a description of the program to be evaluated, the proposed evaluation method, a task schedule, the project personnel, and budget details.

Determining Educational Purposes (DIP) Program The Determining Educational Purposes (DIP) program is a training program aimed at improving the skills of graduate students and school administrators about the creation of effective school programs. The program features a training coordinators manual and three course modules. The course modules (or units) are as follows: Unit 1-Setting Goals, Unit 2-Analyzing Problems, and Unit 3-Deriving Objectives. Each unit is available in print only and sells individually for $8.95 with special package pricing of $24.95 for purchasing all three units at once. Each unit contains both reading information and activities about the units subject matter. The modules are designed to be a complete training unit that can be done one unit module at a time, but each unit is also designed to be a stand-alone product.The program calls for the use of a training coordinator for the proper use of the training materials. The training coordinator will facilitate the learning process according to the procedures in the Coordinators Handbook. The Coordinators Handbook is also available in print only and sells for $4.95. Evaluation MethodPurpose: The Far West Laboratory management team wishes to determine the feasibility of the Determining Educational Purposes training program. The evaluation will provide information and recommendations regarding the marketing and sale of the training units. Additionally, the evaluation will serve to provide information that can be used by the target market comprised of current and future school administrators.Audience: There are three groups that make up the audience for this evaluation. These are:1. The Far West Laboratory Program Feasibility Committee can use the results to make an informed decision about the future of the program;

2. The Far West Laboratory Sales and Marketing Team can use the information from the evaluation results to improve their sales and marketing efforts;3. The Far West Laboratory Curriculum writers and product creators will find the information from the evaluation useful. They may be able to improve upon or add new modules based on the information contained in the final evaluation report.Information Requirements: Providing the Far West Laboratory management team with accurate and relevant information will require obtaining different types of information. The information gathering process involves three different key types of information. Program Costs relates to marketing and development costs and includes information pertaining to program development costs, marketing costs, sales efforts, and marketing plans. Suitability of Materials involves the materials themselves. Information on competitors, the module curriculum, and training formats will be gathered. Target Market Demographics and Interest: Data on the market size, reactions to the products, market interest, and pricing will be collected.Data Sources: Gathering the information mentioned above can be done via a variety of different instruments. Information specific to Far West Laboratories can be obtained by interviewing key personnel in the appropriate departments. An Interview with the program director can provide information on program development costs. The sales director can provide information on sales efforts, and the marketing director can provide information on the marketing plan. Research of online databases and public records can provide information on competitors. Conducting research on print on demand services and digital learning modules can provide information on alternative costs to the print-only medium that espouses the current modules. The utilization of a Subject Matter Expert (SME) to review the course materials will provide data on the curriculum and training formats. Gathering information from the target market will require the creation of surveys and test kits. The surveys can be used to gather information about market size, market interest, and pricing. The test kits can help obtain customer feedback for the training units. The test kits should be deployed in a live training environment to get real-world feedback about the ease of use of the training modules. The test kits should include all the modules and a Coordinators Handbook. This should be done in a setting that can be monitored by the evaluators either in person or via a video recording.

Task Schedule *The task schedule assumes a start date of September 15th, 2015. TASK RESPONSIBLE DUE DATE PARTY1. Meet with FWL Leadership to Hernandez/FWL 9-15-2015 Coordinate the gathering of FWL program costs and materials.

2. Deliver data and materials to EC FWL 10-01-20153. Research DIP competition and Hernandez 10-15-2015alternative materials development and deployment formats

4. Meet with FWL to discuss Hernandez 11-15-2015data collection and deliver progress updates

5. Train field coordinators on DIP Hernandez/FWL 12-15-2015 training protocols

6. Create data collection protocols Hernandez 1-15-2015

7. Conduct field testing of the DIP Hernandez/EC Staff 2-01-2015training materials

8. Distribute surveys to target market Hernandez 2-15-2015

9. Meet with FWL (progress update) Hernandez 2-16-2015 10. Collect survey results Hernandez 3-01-2015

11. Analyze and report on survey Lhyze 3-30-2015 results (Share with FWL)

12. Analysis of curriculum materials Cashion 3-30-2015

13. Review and analysis of data Evaluation Team 4-08-2015 from all sources

14. Present final evaluation report Hernandez 5-12-2015 to FWL Project PersonnelNicolas Hernandez Evaluation Coordinator, Director: Mr. Hernandez is the founder and director of Evaluation Consultants, LLC. Mr. Hernandez is a certified program evaluator (Florida State University, 2005) and has coordinated over 200 evaluations over the last ten years. Mr. Hernandez holds a Master of Business Administration degree from the University of Texas at Austin (1996) and a Master of Educational Technology degree from Boise State University (2015). Mr. Hernandez is a skilled researcher who is known for being flexible, working with clients to meet their needs, and delivering accurate evaluations on schedule. Mr. Hernandez will be the face of Evaluation Consultants, LLC. He will meet with the FWL leadership regularly to provide updates on the evaluation progress. Mr. Hernandez will also create the surveys and conduct the business and target market-related research for the evaluation.Dr. Anna Lhyze Data Analysis: Dr. Lhyze holds a Ph.D. from Cornell University in Data Analysis and has over 20 years of data analysis experience. Her data analysis work has earned her national recognition as an expert in data analysis and has led to her articles being published in dozens of peer-reviewed journals. She is frequently called on as an expert witness in court cases requiring a data analysis expert. Dr. Lhyze will analyze the data from the surveys and the final data gathered from all sources.Dr. Ed. U. Cashion Subject Matter Expert (Curriculum Development): Dr. Cashion is a subject matter expert in the field of curriculum development. Dr. Cashion developed the Teacher to Trainer curriculum for professional development and wrote the Teacher to Administrator Transition Guide for new administrators. Dr. Cashion has worked on dozens of evaluation projects for Evaluation Consultants, LLC over the last ten years. Dr. Cashion will analyze the DIP curriculum materials and the data gathered from all sources of the evaluation.BudgetThe following is the proposed budget for the completion of the DIP evaluation contract. A breakdown of the budget is below. 2/10 net 30 rates apply but are not shown below.Item CostPersonnel Mr. Nicolas Hernandez @ $400 x 22 days $8,800 Dr. Ana Lhyze @ $500 x 12 days $6,000 Dr. Ed. U. Cashion @ $500 x 12 days $6,000 Trainers (2) @ $200 x 10 days $4,000 Total Personnel $24,800

OperationsTravel (mileage @.57 mile)

Travel to FWL 422 mi $240.54 Travel for field training 122 mi $69.54Airfare for Drs. Lhyze and $1,200.00CashionLodging for Lhyze @ $150/day x 5 days $750.00Lodging for Cashion @ $150/day x 5 days $750.00 Total Travel $3,010.08Supplies (All necessary supplies for the evaluation)

Training location (2) $1,600.00Training materials (2) (includes equip rental) $1,000.00Training Catering (2) $600.00Office (includes misc. supplies) $150.00Total Supplies $3,350.00Communications (telecom/internet)Telecommunications equipment $900.00Internet wired and wireless (8 months) $600.00Wireless access points (owned by EC) $0.00Computers and phones (owned by EC) $0.00 Total Communications $1,500.00Total Operations $7,860.08

Total Proposed Budget $32,660.08