HERITAGE HOUSES FOR EUROPE FINAL CONFERENCE

Bruxelles

September 24, 2019

Dr. Dana Beldiman Karlsons

Policy recommendations

Improving access to finance

Supporting capacity building

Increased visibility

Improved framework conditions

Relations with authorities

Policy recommendations

Improving access to finance

Supporting capacity building

Increased visibility

Improved framework conditions

Relations with authorities

Policy recommendations

Improving access to finance

1. Challenge: complexity of application process

2. Financing business activities results in a more sustainable increase of rural jobs

3. Special attention to Central Eastern Europe and Baltics

50 years of neglect under Communism

the sector must be jumpstarted

recommend study or taskforce

BALTICS

Rumene Manor, Latvia (before reconstruction)

Rumene Manor, Latvia (after reconstruction)

Stamerienas Muiza, Latvia

Pures Muiza, Latvia

Aizupes Muiza, Latvia

Policy recommendations

Improving access to finance

Supporting capacity building

Increased visibility

Improved framework conditions

Relations with authorities

Policy recommendations

Supporting capacity building

1. Challenge: lack of specialized professionals

2. Focus capacity building on what an owner actually does

1. benchmarking

2. finding a creative /new business model

3. implementing it

4. marketing

Vaux le Vicomte

Kelburn Castle – murals by grafiti artists

Clos Lucé, France – Leonardo da Vinci park

Padaste Manor, Estonia

Language immersion program - “Langue et nature” and combined cooking-language learning video production “Cuisinez-vous français?”

Policy recommendations

Improving access to finance Supporting capacity building Increased visibility A shift of perception in the eyes of the public is

required Means: publicity, conferences, discussion fora,

partnerships, involvement of stakeholders Branding of the “family owned heritage house”

as appealing but fragile

Improved framework conditions Relations with authorities

how does the public see your historic house?

A closed

tired

stayed

boring

B welcoming

dynamic

uniquely experiential

fun to visit

Chateau de Rocheux, Val de Loire

Chateau de Rocheux, Val de Loire Chateau de Rocheux, Val de Loire

Vaux le Vicomte

Policy recommendations

Improving access to finance

Supporting capacity building

Increased visibility

Improved framework conditions

Relations with authorities

Policy recommendations

Improving access to finance

Supporting capacity building

Increased visibility

Improved framework conditions

Relations with authorities

THANK YOU!

HISTORIC HOUSE: AN SME+

• a regular sme

– economic benefit

• historic house as sme

– economic benefit + intangible benefit social, cultural, educational

VALUE TO SOCIETY

POLICY RECOMMENDATION NR. 1

support historic houses as sme’s+

POLICY RECOMMENDATION NR. 2

POLICY RECOMMENDATION NR. 2

pay special attention to central/eastern europe and the baltics

POLICY RECOMMENDATION NR. 3

Vaux le Vicomte

Malpils Muiza, Latvia

Rumene Manor, Latvia

Speaker Conference Heritage Houses for Europe

Policy recommendations

Dr. Babette Winter State Secretary for Europe and Culture

State Chancellery Thuringia

Thuringia

Ideas that changed the world • Martin Luther translated the Holy

Bible • J. W. von Goethe and Friedrich

Schiller lived as writers and poets • Carl Zeiss and Ernst Abbe invented

optical lenses and founded optical industries

• Walter Gropius founded the BAUHAUS

• J. S. Bach was born and worked as composer

Example 1: Bedheim Castle

Bedheim

• repurchase by owner family expropriated in 1945, gradual repair and restoration.

• Owners are themselves architects trained in monument methodology.

• Use for residential and commercial purposes (personal use), socio-cultural projects

• Financing model well coordinated: public programmes (EU, federal and state) and foundation funds.

• IBA project (International building exhibition Thuringia)

Example 2: Endschütz

Endschütz Manor (district of Greiz)

• Manor house and former farm buildings were acquired from public property and gradually repaired

• put into a new use by the new owner (private person)

• own residential use, guest rooms

• rental as film location

• regional markets (crafts, regional products)

• Monument protection price of the administrative district Greiz in 2007

Example 3: Wespenstein Castle

Gräfenthal

• private foundation (“foundation Schloss Wespenstein”)

• Renovation with private funds;

• financial relief through tax write-off option for cultural monuments

• financial support by the State

• Use for local culture, accommodation, gastronomy, events

• with support from a local association.

Example 4: Half-timbered house

Schmalkalden

• owned by a non-profit association on local history

• high commitment of the association to renovation/restoration and "marketing"

• used by the association as well as by other associations and artists / craftsmen based in Schmalkalden

• "half-timbered adventure house"

• Due to good preparation and coordination, funding was largely provided by public funds and private foundations.

Recommendations to owners (1/2)

Actual identification of the owners with the object through emotional or at least intellectual access.

This is often more difficult with investment companies (Acquisition for purely speculative reasons) than with owner-occupied real estate or real estate to which, for example, there is a historic connection family or company.

Emotional references may compensate for deficits in the owners' cultural knowledge. In the case of private companies, success in preserving the cultural values and information of a heritage building depends very much on the cultural educational background of the actors and decision-makers.

Fostering the knowledge for cultural heritage is crucial

Recommendations for owners (2/2)

priority given to the restoration and preservation of monuments, the management and outreach work is also crucial and is what decides whether heritage houses are able to fully develop their cultural, touristic, economic and social impact

Timely communication of projects by the owners with the monument authorities and clear, reliable statements by the monument authorities on the constituent and thus worthy of preservation aspects and elements of a historic house (protective content, scope of protection) It needs NOT to look as new as it has never been!

Willingness to inform the public or even let them participate in development of the monument – as it is often part of “their” local history

Openess for public use, if feasible

Policy Requirements (1/2):

reliability on support for the investor (public or private)

Owner´s responsibility, but also shared responsibility in society: local and regional authorities and the Member States, specific private-sector funding and voluntary/civil society activity

participatory approaches in local and regional authorities to establish a broad social base for cultural development concepts. This will lead to a sustainable boost to social interaction and to society's responsibility for local cultural heritage

And if there is not yet the „perfect“ re-use concept: Don´t be anxoius to allow intermediate use!

Talking about standards – of preservation, accessibility, workingspace

Policy Requirements (2/2):

not just the lack of financial resources for, but also the inadequate visibility of and lack of political awareness about, cultural assets are an obstacle to cultural heritage being developed

Development of strategies at local and regional level

Fostering knowledge exchange between cities and regions, as well as between administration and private owners - capacity building!

Creating networking possibilities for owners, funding and public authorities

Coordination of state funding instruments awards through monument or promotion prizes at least symbolic (pro rata) financial support for additional

expenditure for the preservation of historic houses the possibility of tax deductibility of the maintenance costs (morally

motivating and economically attractive for the private owners)

Summary

Built Heritage is a sustainable resource for our society (sustainable = ecological, economic, social impact)

transparency of decisions, Clear communication on facts, on interests of the different stakeholders

Communication in a spirit of partnership with the objectives of the client on the one hand and the requirements of the monument authorities (and the public) on the other hand as well as mutual openness and constructive willingness to talk

support for cultural heritage resources for regional development has to be made an important element of cohesion policy after 2020 and other programmes within MFR (Rural Development Funds, Creative Europe, Interreg etc)

Thank you! Dr. Babette Winter State Secretary for Europe and Culture in the Thuringian State Cancellery

Regierungsstraße 73

99084 Erfurt

babette.winter@tsk.thueringen.de

www.thueringen.de