heritage distilling

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JUSTIN STIEFEL CEO, FOUNDER, MASTER DISTILLER BTN Conference March 2016

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Page 1: Heritage distilling

JUSTIN STIEFELCEO, FOUNDER, MASTER DISTILLER

BTN ConferenceMarch 2016

Page 2: Heritage distilling

ABOUT HERITAGE DISTILLING CO.

•Founded in 2011; family owned and operated

•One of the largest craft distilleries in the Pacific Northwest

•Majority female owned enterprise

•Producing a full line of products

•2 full-production distilleries (WA and OR)

Page 3: Heritage distilling

NATURALLY FLAVORED VODKAS 23 flavors of naturally flavored vodkas

◦ No artificial sweeteners◦ No artificial flavors◦ No high fructose corn syrup◦ Distilled in-house from grape wine into vodka (gluten free), then mixed in-house with specially

made simple syrups (sugar cane based) flavored with real ingredients◦ Contain the real color of the real ingredient◦ *Our flavored vodkas allow bartenders to reduce steps in making cocktails, and to reduce the

use of other ingredients. This increases pours per hour, reduces pour costs and keeps margins high while delivering a better tasting cocktail to the consumer.

◦ 60 proof◦ 750 ml bottles – price ranges between $13 to $15 depending on state taxes. Volume discounts

available/tiered pricing depending on market.

Page 4: Heritage distilling

ELK RIDER SERIES•A brand inspired by the pioneer family of Heritage Distilling Company’s founders who settled part of what is now Olympic National Park over 100 years ago.

•Our Elk Rider series is a symbol of our collective Western heritage.

•Yes, it’s true our early family members broke and rode wild elk – we have the pictures to prove it.

•But more than the story behind the Elk Rider brand is the idea that it represents: That uniquely American notion that somewhere inside each of us is a yearning to do something different… unusual… noteworthy

Page 5: Heritage distilling

BSB – BROWN SUGAR BOURBON•Naturally flavored bourbon

•No artificial flavors or coloring added

•Great for drinking straight or in cocktails

•Contains some cinnamon, but “cinnamon” is not the focus of the brand. Cinnamon whiskey market is saturated; brown sugar is not.

•When pitched properly to on-premise accounts, it beats “Fire” branded cinnamon whiskeys every time.

Page 6: Heritage distilling

ROCK’D•We’ve teamed up with some of the biggest names in music to launch the ROCK’D line of spirits

•Innovative marketing utilizing social media, prizes and events with musicians and bands

•Vodka, flavored vodkas, whiskeys, etc

Page 7: Heritage distilling

ROCK’D

Page 8: Heritage distilling

INNOVATIVE PACKAGING•Spirits Advent Calendar

•24 minis (50 ml)

•Mix of whiskeys, gins, vodkas and flavored vodkas, all made by HDC

•1 for each day of Advent

•Designed to retail between $35 and $49 depending on state taxes

Page 9: Heritage distilling

Great raw ingredients, water and processes•Custom stills made in Italy; Efficient production capabilities•In-house bottling lines – 50 ml up to 1.75 L•Grains -Mashing, fermentation and distillation on site:• Rye grain – sourced from Mossett family farm in Saskatchewan• White Wheat – sourced from the Scrupps family farms in Odessa, WA• Corn – sourced from St. John and Moses Lake, WA• Barley – malted in Vancouver, WA

•Wine – for distilling into vodka, brandy and other spirits –sourced from WA wineries (6,000 gallons every 10 days)•Water – sourced from our private water system, fed by 8 artesian wells. No chlorine, no fluoride, low iron, no chemical treatments needed. Naturally soft, providing a long finish for our spirits.

Page 10: Heritage distilling

Marketing and Social Media Support• Engagement and following in all social media platforms

• Utilize targeted posts on Facebook & Instagram

• Work with influencers nationwide for content

• Supply POS support to partners for on-premise and off-premise accounts

• In house design available

Page 11: Heritage distilling

Heritage Distilling Co. (HDC) is a craft distillery.HDC makes award winning vodkas, gins and whiskeys using the Field to Flask™ ethos.

Visit www.HeritageDistilling.com for a full showcase of products.

Please contact: [email protected] for pricing and to place orders.

HDC Flagship & Corporate Office3207 57th ST CT NW, Gig Harbor, WA 98335

253.509.0008

Every Spirit has a Story™#HeritageDistilling