On [June 6th],

We paid 4 people to use your website.

(yes, for real)

We watched & listened.

[Type the company name]

Here’s what they thought...

KJohnson81 (40-year-old female)Income: $40,000-100,000Device: iPad

Loves your company. Loves the look of the site. Couldn’t figure out how to calculate shipping.

“It’s taking way too long to find my shipping cost, I’d probably just look at another site.”

JRambl44 (54 year old male)Income: $40,000-100,000Device: PC (Firefox)

Spent a lot of time browsing. Never got out of the fiction section. Seemed like he didn’t know how.

“Selection looks good, but there’s too much text on each page. It looks messy and confusing.”

HollyBella5 (37 year old female)Income: Under $40,000Device: Mac (Safari)

Loved the search interface. Found everything quickly. Had a bad shopping cart experience.

“I just want to buy these books. It shouldn’t take this long. Grr.”

HunterChicago (52 year old male)Income: Over $100,000Device: PC (Chrome)

Seemed to like everything but the speed. Sounds like a very experienced web user.

“Not bad overall, but a bit slow. I shop a lot of bookstores, and this is probably the slowest.”

[Type the company name]

Actual video thumbnails from your user tests are recommended. A great screenshot utility is Snagit (www.techsmith.com/snagit.html).

We want to help.

We can fix every one of these problems in

[3 months]. Some sooner.

Design based on usability analysis blends art with science. Our UX analysis covers the spectrum, quantifying details and appraising intangible allure.

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Jim JohnsonCEO, Acme Marketing

Call us at

[Type the company name]