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  • 7th ICCMI 201910th and 12th of July 2019

    Heraklion, Crete, Greece

    The organizing committee of the 7th ICCMI 2019 (Heraklion, Crete July 10-12, 2019) invites authors to submit abstracts & extended abstracts (up to 3 pages) related, but not restricted, to the proposed topics below, according to the dates of the Call For Papers. English is the official language of the Conference. The Advisory Scientific Board and the Scientific Committee of the Conference consist of distinguished academics from around the world. Publication opportunities in several peer-reviewed academic journals are available. All accepted manuscripts for Conference presentation are included in the proceedings published by the 7th ICCMI 2019.

    What’s NewThe 7th ICCMI introduces: •a new track on International Business inviting scholars to submit manuscripts that discuss aspects of internationalisation and cross-cultural management. •a special panel on “Marketing and Generation wh(Y)? Rethinking Marketplace Changes and Future Trends.”This panel is delivered by millennial generation Marketing scholars who provoke and problematise contemporary marketing phenomena. •a special session on Writing for Academic Publications delivered by Professor Emmanuella Plakoyiannaki, Leeds University Business School, UK.TOPICS:Advertising & Communication International Marketing

    Arts Marketing Marketing Channels & LogisticsAviation Marketing Strategy Business to Business (B2B) Marketing Non-Profit MarketingConsumer Behaviour PricingCustomer Relationship Management Product and Brand ManagementE-Business Research Methods in MarketingE-Commerce RetailingE-Marketing Selling and Sales ManagementEnvironmental Marketing Social MarketingEthical Issues in Marketing Social MediaEvents Marketing Sports MarketingFashion Marketing Technology MarketingInnovation Tourism, Hospitality & Destination BrandingInternational Business

    CONFERENCE CO-CHAIRS

    Emmanuella Plakoyiannaki, Professor of International Business, Leeds University Business School,University of Leeds, UK

    Christos Sarmaniotis, Professor of Marketing Department of Business Administration (Marketing Programme)

    Alexander Technological Educational Institute of Thessaloniki, Greece

  • 7th ICCMI 201910th and 12th of July 2019

    Heraklion, Crete, Greece

    PUBLICATION OPPORTUNITIES

    All accepted manuscripts will be included in the Conference proceedings. Moreover, authors of selected, high quality, Conference papers will have the opportunity to submit and publish their papers (in an extended and modified version) in special issues of prestigious journals according to the calls for papers. Special issues are expected and will be announced in due course. So far, special issues have been agreed with the following journals:

    Simultaneously, the following journals kindly offer space for a few selected papers submitted to the 7th ICCMI 2019 provided that they meet the standards of the journals.

    IMPORTANT DATES

    ABSTRACT/EXTENDED ABSTRACT SUBMISSIONBY 31/05/2019 Final Deadline Extension

    EARLY BIRD REGISTRATIONBY 15/05/2019 Deadline Extension

    REGISTRATIONBY 10/06/2019

    ICCMI 201910-12 JULY, 2019

    International Journal of Technology Marketing

    Journal of Tourism, Heritage & Services

    Marketing

    TourismosSpanish Journal of Marketing - ESIC

    Journal of Marketing Vistas

    Journal of Services Marketing

    Journal of MarketingAnalytics

  • 7th ICCMI 201910th and 12th of July 2019

    Heraklion, Crete, Greece

    ORGANIZING COMMITTEE

    Costas ASSIMAKOPOULOS Assist. Professor, Alexander Technological Educational Institute of Thessaloniki, Greece Antonia DELISTAVROU Assist. Professor, Alexander Technological Educational Institute of Thessaloniki, Greece Theodoros GIOURIS Assist. Professor, Alexander Technological Educational Institute of Thessaloniki, Greece Athanasios GOUNAS Lecturer, Alexander Technological Educational Institute of Thessaloniki, Greece Eugenia PAPAIOANNOU Assist. Professor, Alexander Technological Educational Institute of Thessaloniki, Greece Christos SARMANIOTIS Professor, Alexander Technological Educational Institute of Thessaloniki, Greece

    ADVISORY SCIENTIFIC BOARD

    Costas ASSIMAKOPOULOS Assist. Professor, Alexander Technological Educational Institute of Thessaloniki, Greece Gillian WRIGHT Professor, Manchester Metropolitan University, UK Neil TOWERS Professor, University of Gloucestershire, UK Cleopatra VELOUTSOU University of Glasgow, Scotland

    SCIENTIFIC COMMITTEE MEMBERS

    Maria Dolorez ALVAREZ Bogazici University, TurkeyZacharoula ANDREOPOULOU Aristotle University of Thessaloniki, GreeceHelena Maria Baptista ALVES University of Beira Interior, PortugalAndreas ANDRONIKIDIS University of Macedonia, GreeceHera ANTONOPOULOU Technological Educational Institute of Western

    Greece, GreecePinelopi ATHANASOPOULOU University of the Peloponnese, GreeceSpyros AVDIMIOTIS Alexander Technological Educational Institute of

    Thessaloniki, GreeceGeorge AVLONITIS Athens University of Economics and Business,

    Greece

  • 7th ICCMI 201910th and 12th of July 2019

    Heraklion, Crete, Greece

    Bill BAI University of Nevada, USADimitrios BELIAS Technological Educational Institute of Thessaly,

    GreeceFotini BELLOU University of Macedonia, GreeceChristina BOUTSOUKI Aristotle University of Thessaloniki, GreeceAlexander BREM University of Southern Denmark, DenmarkDimitrios BUHALIS Bournemouth University, UKPaul CHAO Eastern Michigan University, USAGiacomo Del CHIAPPA University of Sassari, ItalyEvangelos CHRISTOU Alexander Technological Educational Institute of

    Thessaloniki, GreeceDubravka SINCIC CORIC University of Zagreb, CroatiaEvi DEKOULOU University of Nicosia, CyprusAntonia DELISTAVROU Alexander Technological Educational Institute of

    Thessaloniki, GreeceSergios DIMITRIADIS Athens University of Economics and Business,

    GreeceManuela EPURE Spiru Haret University, RomaniaLeticia ESTEVEZ National University of Avellaneda, ArgentinaNathalie FABRY Universite Paris-Est Marne-la-Vallee (UPEMLV),

    FranceAnestis FOTIADIS Zayed University, United Arab EmiratesApostolos GIOVANIS University of West Attica, GreeceRoman GLOWACKI University of Warsaw, PolandKristina HEINONEN Hanken School of Economics, FinlandNikos KAKKOS Technological Educational Institute of Thessaly,

    GreeceValentini KALARGYROU University of New Hampshire, USANikos KALOGERAS Wageningen University, NetherlandsIrene KAMENIDOU Eastern Macedonia and Thrace Institute of Technol-

    ogy, GreeceHristo KATRANDJIEV University of National and World Economy, BulgariaLea PREVEL-KATSANIS Concordia University, CanadaAndroniki KAVOURA University of West Attica, GreeceOliver KAYAS Manchester Metropolitan University, UKElena KOSTADINOVA University of National and World Economy,

    BulgariaMaximiliano E. KORSTANJE University of Palermo Argentina, ArgentinaIordanis KOTZAIVAZOGLOU Technological Educational Institute of Central

    Macedonia, GreeceGeorgios LAPPAS Technological Educational Institute of Western

    Macedonia, GreeceCarol Y. LU Chung Yuan Christian University, TaiwanSpyros MAMALIS Eastern Macedonia and Thrace Institute of

    Technology, Greece

  • 7th ICCMI 201910th and 12th of July 2019

    Heraklion, Crete, Greece

    Elisavet Argyro MANOLI Loughborough University, UKParaskevi MENTZELOU Alexander Technological Educational Institute of

    Thessaloniki, GreeceGiannis MITROPOULOS Technological Educational Institute of Western

    Greece, GreeceGalina MLADENOVA University of National and World Economy, BulgariaChristos NIKOLAIDIS University of Macedonia, GreeceOurania NOTTA Alexander Technological Educational Institute of

    Thessaloniki, GreeceEvelyn ODONKOR American University of Paris, FranceDurdana OZRETIC-DOSEN University of Zagreb, CroatiaMarc OPRESNIK Technische Hochschule Lübeck , GermanyJacob OSTBERG Stockholm University, SwedenAngelos PANTOUVAKIS University of Piraeus, GreeceIoannis PAPADOPOULOS Technological Educational Institute of Thessaly,

    GreeceEugenia PAPAIOANNOU Alexander Technological Educational Institute of

    Thessaloniki, GreeceAntony PATTERSON University of Liverpool, UKAndrea PAYARO University of Padua, ItalyMaria PETRESCU Nova Southeastern University, USASusie PRYOR Creighton University, USAChatura RANAWEERA Wilfrid Laurier University, CanadaMukesh RANGA Kanpur University, IndiaPhilipp RAUSCHNABEL Bundeswehr University Munich, GermanyIlias SANTOURIDIS Technological Educational Institute of Thessaly,

    GreeceChristos SARMANIOTIS Alexander Technological Educational Institute of

    Thessaloniki, GreeceMarina SHERESHEVA Lomonosov Moscow State University, Russia Marianna SIGALA University of South Australia, AustraliaGeorge SIOMKOS Athens University of Economics and Business,

    GreeceMarios SOTERIADES University of London, UKConstantinos J. STEFANOU Alexander Technological Educational Institute of

    Thessaloniki, GreeceMarcus STEPHENSON Sunway University, MalaysiaEmmanouil STIAKAKIS University of Macedonia, GreecePeter STOKES University of Chester, UKDindayal SWAIN International Management Institute, IndiaKostas THEODORIDIS Manchester Metropolitan University, UKIrene TILIKIDOU Alexander Technological Educational Institute of

    Thessaloniki, GreeceHarry TIMMERMANS University of Technology Eindhoven , Netherlands Ana TKALAC VERCIC University of Zagreb, Croatia

  • 7th ICCMI 201910th and 12th of July 2019

    Heraklion, Crete, Greece

    Petros TOMARAS Technological Educational Institute of Athens, Greece

    Luiz TRIGO University of Sao Paulo, BrazilPanagiotis TRIVELLAS Technological Educational Institute of Central

    Greece, GreeceAngelos TSAKLAGKANOS Neapolis University, CyprusGeorge TSEKOUROPOULOS Alexander Technological Educational Institute of

    Thessaloniki, GreeceRodoula TSIOTSOU University of Macedonia, GreeceGeorge TSOURVAKAS Aristotle University of Thessaloniki, GreeceTheofilos TZANIDIS University of the West of Scotland, UKDemetrios VAKRATSAS McGill University, CanadaAlfonso VARGAS SANCHEZ Huelva University, SpainChristos VASILIADIS University of Macedonia, GreeceEric VIARDOT EADA University, SpainMaro VLACHOPOULOU University of Macedonia, GreeceAspasia VLAHVEI Technological Educational Institute of Western

    Macedonia, GreeceAdam VRECHOPOULOS Athens University of Economics and Business,

    GreeceDemetris VRONTIS University of Nicosia, CyprusEugenia WICKENS Northern University of Malaysia, MalaysiaSergey YABLONSKY St. Petersburg State University, RussiaProdromos YANNAS University of West Attica, GreeceFazli YILDIRIM Okan University, TurkeyAnna ZARKADA Athens University of Economics and Business,

    GreeceYorgos ZOTOS Cyprus University of Technology, CyprusPhil KLAUS International University of Monaco, Monaco

    For any information concerning ICCMI 2019 please contact:

    ICCMI 2019 SecretariatE-mail: [email protected]: www.iccmi2019.orgGR – 546 27Enotikon 10, Thessaloniki, GreeceTelephone : +30 2310 528978orDr Costas AssimakopoulosAssistant ProfessorE-mail: [email protected] Box 141, 57400, Sindos, GreeceTel.: +30 2310013245