heptech reaching out ian

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HEPTech Reaching Out www.ktn-uk.org Ian Tracey [email protected] @iantracey

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Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, United Kingdom European Enterprise Network Its across Europe

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HEPTech Reaching OutIan Use other networks Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, United Kingdom European Enterprise Network Its across Europe Albania, Armenia, Bosnia and Herzegovina, Brazil, Canada, Chile, China, Egypt, Iceland India, Israel, Japan, Mexico, Moldova, Montenegro, Morocco, Norway, Russia, Serbia, South Korea, Switzerland, Tunisia, Turkey, USA, Ukraine, fYRoM European Enterprise Network And then some LinkedIn (for me) is a great way of keeping in touch Not just a business card store Say Hi to people Do articles etc.. But who has the time Get your photo right Remind me how I know you Facebook ? Personal Connections Think about how to acquire names.. opt out How Often.. Great Content metrics Keep a mailing list Business card database And more Main problem is getting people to fill them in. Metrics CRM Customer Relationship Manager Think hard which ones to attend Better to have a few and be regular than dash to many Think about running your own Format Network Meetings Have PDF and Hard copy of Your institute, department Innovation spec sheets / licence, technology, investment opportunities Success Stories Standard Marketing Materials 30 Second Pitch The Elevator pitch Grab Attention Filter Inform Action Contact Details In short It is a simple recipie Dont waste time telling me your name I am not listening to you I have heard a few people before you and I want to check my Facebook on my phone. So, use a question: Why do 80% of companies fail within 2 years, and are you the 20% ? Grab Attention You need to wake them up You have my attention, but I only want the select few to listen. If they know they are the group, they will listen more Help them understand why they need to listen So, If you are a high tech company, incubation is key Filter To make the chosen few pay attention Now tell them how you help them, why you are important So Because, out of all companies that are in incubation, over 80% are still alive after two years. Inform It keeps the attention going You need to tell them what they need to do next. Make it easy to understand So.. You need to speak to me to see if we can take your company through incubation Action The call to arms Only at the end, tell people who you are. If the right 1% is listening, then if only they remember you, 100% of the correct people know you You are not TV stars So.. My name is Ian Tracey & I look forward to talking to you Contact Details Why do 80% of companies fail within 2 years, and are you the 20% ? If you are a high tech company, incubation is key ! Why ? Because, out of all companies that are in incubation, over 80% are still alive after two years. You need to speak to me to see if we can take your company through incubation My name is Ian Tracey & I look forward to talking to you The Pitch Italy Adam raised 2 million, without anything How: He gave a show and went to the source of cash Be Different Its a show about nothing - George Constaza What will be the next big thing ? Nobody knows. We are all just speculating No Idea, No Product. No Concept Just build the right team. The rest will follow My Dream Team All experts. All + 35 $5M Run rate 3 years