henrik halkier, aalborg university, [email protected] tourism policy and knowledge processes...
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![Page 1: Henrik Halkier, Aalborg University, halkier@cgs.aau.dk Tourism Policy and Knowledge Processes Exploring European Case Studies 1.Re-conceptualising tourism](https://reader035.vdocuments.site/reader035/viewer/2022062407/56649d785503460f94a5a7b9/html5/thumbnails/1.jpg)
Henrik Halkier, Aalborg University, [email protected]
Tourism Policy and Knowledge Processes
Exploring European Case Studies
1. Re-conceptualising tourism policy
2. Tourism policy and knowledge dynamics: Comparative perspectives
3. Knowledge-based tourism policy strategies
![Page 2: Henrik Halkier, Aalborg University, halkier@cgs.aau.dk Tourism Policy and Knowledge Processes Exploring European Case Studies 1.Re-conceptualising tourism](https://reader035.vdocuments.site/reader035/viewer/2022062407/56649d785503460f94a5a7b9/html5/thumbnails/2.jpg)
Henrik Halkier, Aalborg University, [email protected]
Widespread typologies (Fayos-Solá, Hall)
• generational approach– boosterism, economic, community, sustainable
• multi-dimensional ideal-types
A certain unease
• not with the sources but with application
• discursive ‘game of labels’
• over-looking variation and contradictions
RE-CONCEPTUALISINGTOURISM POLICY
![Page 3: Henrik Halkier, Aalborg University, halkier@cgs.aau.dk Tourism Policy and Knowledge Processes Exploring European Case Studies 1.Re-conceptualising tourism](https://reader035.vdocuments.site/reader035/viewer/2022062407/56649d785503460f94a5a7b9/html5/thumbnails/3.jpg)
Henrik Halkier, Aalborg University, [email protected]
RE-CONCEPTUALISINGTOURISM POLICY
Points of departure
• new institutionalism (North)
• network theory (Rhodes)
• discourse analysis (Åkerstrøm Andersen)
• policy analysis (Hogwood, Hood)
Point of reference
• institutionalist approach to regional policy – H Halkier: Institutions, Discourse and Regional
Development, Peter Lang 2006
![Page 4: Henrik Halkier, Aalborg University, halkier@cgs.aau.dk Tourism Policy and Knowledge Processes Exploring European Case Studies 1.Re-conceptualising tourism](https://reader035.vdocuments.site/reader035/viewer/2022062407/56649d785503460f94a5a7b9/html5/thumbnails/4.jpg)
Henrik Halkier, Aalborg University, [email protected]
RE-CONCEPTUALISINGTOURISM POLICY
Socio-economic context
Destination TargetsState/regionTouristsCompetitors
SponsoringStrategyResources
OrganisationAimsInstrumentsKnowledge
DMO
Focus on three central relations
• the destination and its political, social, economic contexts
• the destination and its destination management organisation (DMO)
• the DMO and it targets among firms, workforce, tourists, institutions
![Page 5: Henrik Halkier, Aalborg University, halkier@cgs.aau.dk Tourism Policy and Knowledge Processes Exploring European Case Studies 1.Re-conceptualising tourism](https://reader035.vdocuments.site/reader035/viewer/2022062407/56649d785503460f94a5a7b9/html5/thumbnails/5.jpg)
Henrik Halkier, Aalborg University, [email protected]
Tourism policies comparedTOURISM CONTEXTS 1
Attraction
Cultural Natural
Organi-sation
Individual Ruhr heritageSkaane filmAntalya brandingNorth DK museums
Achterhoek ruralNorth DK coastal
Collective Antalya football Antalya coastal
![Page 6: Henrik Halkier, Aalborg University, halkier@cgs.aau.dk Tourism Policy and Knowledge Processes Exploring European Case Studies 1.Re-conceptualising tourism](https://reader035.vdocuments.site/reader035/viewer/2022062407/56649d785503460f94a5a7b9/html5/thumbnails/6.jpg)
Henrik Halkier, Aalborg University, [email protected]
Tourism policies comparedTOURISM CONTEXTS 1
Attraction
Cultural Natural
Organi-sation
Individual Ruhr heritageSkaane filmAntalya brandingNorth DK museums
Achterhoek ruralNorth DK coastal
Collective Antalya football Antalya coastal
Individual-culturalIndividual-naturalCollective-culturalCollective-natural
![Page 7: Henrik Halkier, Aalborg University, halkier@cgs.aau.dk Tourism Policy and Knowledge Processes Exploring European Case Studies 1.Re-conceptualising tourism](https://reader035.vdocuments.site/reader035/viewer/2022062407/56649d785503460f94a5a7b9/html5/thumbnails/7.jpg)
Henrik Halkier, Aalborg University, [email protected]
Tourism policies comparedTOURISM CONTEXTS 2
RuhrAchterhoek
North DK
Antalya
Skaane
![Page 8: Henrik Halkier, Aalborg University, halkier@cgs.aau.dk Tourism Policy and Knowledge Processes Exploring European Case Studies 1.Re-conceptualising tourism](https://reader035.vdocuments.site/reader035/viewer/2022062407/56649d785503460f94a5a7b9/html5/thumbnails/8.jpg)
Henrik Halkier, Aalborg University, [email protected]
Tourism policies comparedSTRATEGIC AIMS
Communication
Continuity Change
Service/experience
Continuity Service strategy Marketing strategy
Change Innovation strategy Branding strategy
Individual-culturalIndividual-naturalCollective-culturalCollective-natural
![Page 9: Henrik Halkier, Aalborg University, halkier@cgs.aau.dk Tourism Policy and Knowledge Processes Exploring European Case Studies 1.Re-conceptualising tourism](https://reader035.vdocuments.site/reader035/viewer/2022062407/56649d785503460f94a5a7b9/html5/thumbnails/9.jpg)
Henrik Halkier, Aalborg University, [email protected]
Tourism policies comparedPOLICY TARGETS
Individual-culturalIndividual-naturalCollective-culturalCollective-natural
Target capabilities
Hardware Software Orgware
Target insti-tutions
Individuals
Firms
System
![Page 10: Henrik Halkier, Aalborg University, halkier@cgs.aau.dk Tourism Policy and Knowledge Processes Exploring European Case Studies 1.Re-conceptualising tourism](https://reader035.vdocuments.site/reader035/viewer/2022062407/56649d785503460f94a5a7b9/html5/thumbnails/10.jpg)
Henrik Halkier, Aalborg University, [email protected]
Tourism policies comparedPOLICY INSTRUMENTS
Individual-culturalIndividual-naturalCollective-culturalCollective-natural
Rules /
resources
Authority Infor-mation Finance Organi-sation
Mandatory
Conditional
Voluntary
![Page 11: Henrik Halkier, Aalborg University, halkier@cgs.aau.dk Tourism Policy and Knowledge Processes Exploring European Case Studies 1.Re-conceptualising tourism](https://reader035.vdocuments.site/reader035/viewer/2022062407/56649d785503460f94a5a7b9/html5/thumbnails/11.jpg)
Henrik Halkier, Aalborg University, [email protected]
Individual-culturalIndividual-naturalCollective-culturalCollective-natural
Tourism policies comparedKNOWLEDGE IMPACT
Analy-tical
Synthetic Symbolic
Exploration
Examination
Exploitation
![Page 12: Henrik Halkier, Aalborg University, halkier@cgs.aau.dk Tourism Policy and Knowledge Processes Exploring European Case Studies 1.Re-conceptualising tourism](https://reader035.vdocuments.site/reader035/viewer/2022062407/56649d785503460f94a5a7b9/html5/thumbnails/12.jpg)
Henrik Halkier, Aalborg University, [email protected]
Existing policies key features: Across contexts
• focus on development of new services
• instruments/networks knowledge intensive– growing importance of knowledge input/competences
Rooms for knowledge-oriented improvement
• networked DMOs– with local SMEs and extra-regional/international links
• creative generation of market/trend intelligence – private partners and public knowledge institutions
Tourism policies comparedCONCLUSIONS
![Page 13: Henrik Halkier, Aalborg University, halkier@cgs.aau.dk Tourism Policy and Knowledge Processes Exploring European Case Studies 1.Re-conceptualising tourism](https://reader035.vdocuments.site/reader035/viewer/2022062407/56649d785503460f94a5a7b9/html5/thumbnails/13.jpg)
Henrik Halkier, Aalborg University, [email protected]
For draft written paper:
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Tourism Policy and Knowledge Processes
Exploring European Case Studies