henri laurencin head, development statistics and information branch best practices in communicating...
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Henri LaurencinHead, Development Statistics and Information Branch
Best practices in communicating statistics: Making statistics meaningful for users
CCSA, Luxembourg, Thursday, 8 September 2011
Different websites for different users
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• Technical assistance
UNCTAD statistics portfolio
UNCTAD statistics portfolio consists of maintaining a set of economic time series in compliance with UNCTAD mandate
Key activities of UNCTAD• Research, policy analysis and data collection• Forum for intergovernmental deliberations aimed at
consensus building
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• Covering long period (preferably from 1970)
• Regularly updated and recent
• Continued series (no break)
• Data on all countries of the world including least developed countries
• Harmonized. Allowing the combination of series from various domains and the calculation of derived indicatorsA unique definition of countries across the database
(geographical scope and dates validity)
UNCTAD statistics portfolio
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Interactions of UNCTAD statisticians with others
UNCTAD economists
Analysts and academics in
countriesMedia and general
public
UNCTAD statisticians
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Different websites for different users
UNCTAD economists
Analysts and academics in
countriesMedia and general
public
UNCTAD statisticians
Statistics portalon www.unctad.org
IntrastatUNCTAD statistics Intranet
DSIB Staff Portal
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Website for UNCTAD statisticians
“DSIB1
Staff portal”• Provides access to the main resources needed by the statisticians to compile
the statistical series that they are in charge of
• Stimulates common and best practices
• Shares information
Open to statisticians from all divisions of UNCTAD
1 Development Statistics and Information Branch
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Website for UNCTAD economists
IntraStat, UNCTAD Intranet Statistical Portal:• Provides access to the best statistical resources needed by the
economists of the secretariat with the aim of improving the consistency and the quality of data and substantive analysis released by UNCTAD
• Stimulates common and best practices
• Shares and capitalizes information
Open to all staff members of the UNCTAD secretariat
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GlobStat: designed for the
research work of the secretariat
provides access to reference series that include data not released to the general public
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Website for external users
How?• A statistics section on www.unctad.org• Most visited (after the home page)• One single dissemination platform of statistics: UNCTADstat
Who are our external users?• Academics• Administrations and missions• Media, NGOs …
Which statistics are released by UNCTAD?• A selection of the reference series prepared for the research work of the
secretariat• Some estimates are not shown• Less disaggregated than the data released in GlobStat
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Created in 2001
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To be launchedby the end of 2011
All UNCTAD’s statistical databases are harmonized and integrated intoone single dissemination platform
Launched in October 2010
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Social media websites
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Two-way
One-way
Passive
Pro-active
Gathering feedback
Helpdesk
Life beyond websitesInteractions types
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Life beyond websitesInteractions with users to get feedback
Internal
External Survey preceded the launch of
Number of visits 41,005 155,166
Number of visitors 21,756 77,983
Page views 662,823 2,848,804
Bounce rate 40.65% 27.36%
Number of pages per visit 16.16 18.36
Comparative analysis of 5 months
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Thank you for your attention