henkel
DESCRIPTION
TRANSCRIPT
HISTORY…………………• Founded in 1876 in Aachen as Henkel and Cie
by Fritz Henkel(28 year old merchant) and two more partners.
• They marketed his first product,”Universalwaschmittel”,a universal detergent based on silicate.
PROFILE…..• TYPE- public• INDUSTRY-chemicals,consumer products.• HEADQUATER-Dusseldorf,Germany.• KEY PEOPLE-Kasper Rorsted(CEO)• REVENUE-Euro 13.57 billion(2009)• PROFIT-Euro 602 million(2009)
VISION OF COMPANY……..
• Henkel is a leader with brands and technologies that make people’s live easier,better and more beautiful…….
STRUCTURE OF COMPANY…….
PRODUCTS ……………..LAUNDRY AND HOME CARE
BEAUTY AND PERSONAL CARE
ADHESIVE ,SEALANTS AND SURFACE TREATMENT
LAUNDRY AND HOME CARE
LAUNDRY
DISHWASHING
CLEANING
BEAUTY AND PERSONAL CARE..
HAIR
BODY AND FRAGRANCES
SKIN
ORAL
ADHESIVE,SEALANTS AND SURFACES TREATMENT…
HOME,SCHOOL,OFFICE
INDUSTRIAL
CRAFTMAN ,CONSTRUCTION.
LAUNDRY AND HOME CARE…
LAUNDRY….• PERSIL• MIR• PERWELL• SIL• SPEE• PUREX• HENKO• MR WHITE
DISHWASH , CLEANING• PRIL• PUR• SOMAT
• BREF• SOFT SCRUB
PERSIL………• Germany’s No. 1 laundry detergent stands for
fiber-deep cleanliness and perfectly cared-for laundry. With Persil, washing becomes a pleasure – because stubborn soiling and persistent stains don’t stand a chance. 1907 - Persil, the first self-acting laundry detergent in Germany.
• 1922 - The White Lady starts her advertising campaign for Persil.
PERSIL……….• Universal
The universalist for all your laundry.• Color
The experts for bright colors.• Sensitive
The specialists for skin-friendliness and best Persil purity.
• Freshness of Vernel The combination of purity with the softness and the freshness of Vernel "Day at the Sea".
PUREX…..• Purex detergents give your clothes a real,
deep-down clean that everybody can see, feel and smell -and always at a great Purex value. Now formulated with Pure Clean Technology, new and improved Purex gets whites whiter and colors brighter than ever before.
PUREX…..• Laundry Detergents
• Softeners
• Color Safe Bleach
MIR….• Mir stands for Tradition and Disruption,
expertise and convenience. Mir is known by 99% of French people and is present in 66% of households
• Light Duty Detergents• Color• Stains remover
• A premium laundry detergent with an innovative benefit. Not only does it remove the toughest of stains but also kills the germs present in your laundry leaving it clean and germ free.
• No stains, no germs !
HENKO……..•
Henko Stain Champion Detergent Powder Henko Stain Champion Matic Henko Stain Champion Bar
HENKO STAIN CHAMPION.. • Henko Stain Champion Launched in ’94 in the South: Direct competition
to Surf• Top end premium : Market share ~9% • Focused on stain removal (highest order need for Indian consumer): Pre-
treater powerpearls (proprietary technology) • High-on-quality, relatively low-on-price proposition• Earlier campaigns: Positioning Henko as a better option (usage of Surf
was more a habit than conviction)• Celebrities; Freebies; Regional association to strike emotional chord• “Iske power pearls kapro mein geheraee tak jaye aur daag ko jar se nikal” • Focus on product performance superior as compared to rivals
Technological aspect: No social/emotional angle as such
• White clothes start turning grey after a number of washes. Mr. White with Lime + Blue & Whiteness Boosters not only gives unmatched whiteness to clothes but also maintains the whiteness for longer period of time.
MR WHITE…..• Mr. White is a quality detergent that not only provides unmatched
whiteness to fabrics but also maintains it for longer period of time. It has the power of Lime + Blue combination & Whiteness Boosters that give Long Lasting Whiteness to clothes.
• Lime + Blue combination provides better whiteness and leave behind a lingering fragrance. Whiteness boosters provide “Long lasting whiteness” to laundry and prevent them from turning gray after number of washes.
• Mr. White has an environment friendly formulation, in line with Henkel’s commitment towards quality and responsibility.
• Long Lasting Whiteness PowderMaintains the whiteness in fabric longer
• Long Lasting Whiteness BarProvides whiteness to collars, Cuffs and maintains it for longer duration
HENKEL MR WHITE….
• Henkel Mr White Mid priced: Market share ~14%; No 2 in segment • Only eco-friendly detergent in its segment: not emphasized• Promises superior product performance;unique dazzling whiteness• Mr White - personifying the brand clearly • Relaunched this year: enhanced formulation, a fresh new fragrance, in an
all-new pack • “Thoda sa green thoda sa blue. Thoda sa jadoo. Mr. White. Sabse white”.• Social consciousness: Ensure that clothes are the whitest• Uses expert: Research on voices of authority• Promises the “Power of 2 - Lime + Blue”• Focus on premium values: Good quality at a reasonable price
DISHWASHING…….
PRIL…….• First launched in 1951, Pril is a dishwashing
detergent that makes it easy, and even fun, to wash plates, glasses, pots and pans.
• Pril Power Gel• Pril Original• Pril Sensitive• Pril Fragrance Variants
• Pril is an “Expert in Degreasing”. It is the best solution for all your grease related problems whether it is on the vessels or on the kitchen tile. Pril guarantees grease removal from any surface.
PRIL…..Pril Utensil Cleaner Bar
Pril Multi Degreaser
Pril Glass and Surface Cleaner
Pril Utensil Cleaner Liquid
PRIL….• Pril was launched in India in 1999 with Liquids
and has been a market leader in the liquid segment ever since.
Following the success of Pril Liquid in India, it was decided to extend the brand into the bar segment in 2003.
• Bref, the new powerful cleaner range from Henkel provides you superior performance products that make cleaning easy and thus giving you a sparkling & hygienic home.
BREF…….
• Bref Power Cleaner
•Bref Toilet Cleaner
•Bref Cistern Block
BREF…..• Launched in Germany – The bref range is
based on extensive research and is today successfully sold in over 30 countries around the world.
• Power cleaner, toilet cleaner and cistern block are launched into India in 2008.
SALES(2009) BY REGION…..
SALES(2009) BY BUSINESS SECTOR…
HENKEL INDIA LIMITED:AT A GLANCE
• Henkel india has sales revenue of us$125 million in 2005.
• For henkel india is:a key growth market.• Factor for success:Growing indian market,High
quality standard,superior technology and support from parents.
• Future plans:Expand the india operations (to double turnover),increase the product portfolio by introducing new brands.
HENKEL VORZUGSAKIT
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