helping small businesses get online & succeed online...helping small businesses get online &...
TRANSCRIPT
March 2012
Helping small businesses get online & succeed online
Google Confidential and Proprietary
A big important problem
2
of people research local products and services online.
of Oregon small businesses have no website.
© 2011 co: collective llc
What’s the problem? Customers are online, but small businesses aren’t.
1. BIA/Kelsey’s (User View Wave VII, an ongoing consumer tracking study conducted with research partner ConStat. March 2010 2. Ipsos/OTX commissioned by Google ‘Online Savviness & Activity Among Small Business Owners’ March 2011
97%
57%
We can change that.
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Our mission
Oregon Get Your Business Online is a Google-led program dedicated
to driving economic growth by providing Oregon’s local businesses
the tools and resources to get online and succeed online.
Logo for placement purposes only
Google Confidential and Proprietary
3 Barriers to getting online
Logo for placement purposes only
• Awareness
• Complexity
• Expense
Our program tackles these barriers for local businesses.
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Our tools and resources
Websites are now free for Oregon businesses
• A free, easy-to-build professional website
• Free custom domain name and web hosting for 1 year
• Free local business listing on Google Places
• Free tools, resources and events
Logo for placement purposes only
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Small businesses can go to oregongetonline.com
• Free website
• Free Google Places
• Tools and resources
• Success stories featuring local businesses
The example screenshot is a mock of the new site design. The actual site launch will correspond with the launch of the live event.
Google Confidential and Proprietary
Or, come to one of our events to get online
• Get a free website Step-by-step guidance to create a website Instructor and staff provide hand-holding 90 minutes, classroom-style with computers
• Grow your business online Overview of products & services supporting small businesses 60 minutes, lecture style
• Promote your business online Learn how to create an account, choose keywords, and write great ads Find out how Google ranks ads 60 minutes, lecture style with live demos
• Online expo Computers staffed for 1:1 help and networking
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• Relevant whether they already have a website, or not.
• They can walk in offline & walk out online with their website, Google Places listing and educational resources
• In addition to training, they can meet Oregon businesses succeeding with an online presence & network with their peers.
Receive education and resources
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14 states and counting
Connecticut: http://www.youtube.com/watch?v=UmIfRgpTWFc Iowa: http://www.youtube.com/watch?v=De5PShop4dY Michigan: http://www.youtube.com/watch?v=kuiEgMI737s Minnesota: http://www.youtube.com/watch?v=K0ckDE22wbY New York: http://www.youtube.com/watch?v=loB2cc-T6nQ Ohio: http://www.youtube.com/watch?v=_hrWMaWRxuw Oklahoma: http://www.youtube.com/watch?v=UzN4U7Pwpuw Texas: http://www.youtube.com/watch?v=OWH8c3UnA0M Utah: http://www.youtube.com/watch?v=4WiE4mQvF_o Vermont: http://www.youtube.com/watch?v=wUfJFuNEWWg Virginia: http://www.youtube.com/watch?v=V9UbwFHgzIg Wisconsin: http://www.youtube.com/watch?v=sv_VeURVgeQ
Watch video testimonials from past events.
Google Confidential and Proprietary
Oregon Get Your Business Online launch
• Press event announcing Oregon Get Your Business Online program and partners
• Free workshops, hands-on help, and networking in a Googley format and experience made hyper-local
• The event is planned for March 26th & 27th.
Google Confidential and Proprietary
Google promotes extensively: radio, print & digital
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12
Help us to get Oregon small businesses online
Local and State Partners
National Partners
Website provider 1:1 small business counseling & trainings
Our tools + strong partnerships = A true solution
Small business mentoring
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• Before the launch event provide logo for the site provide organization description for the site promote the event to members
• During the launch event host a partner table to meet members and share info about your
services attend sessions enjoy the partner reception the evening of the event launch
• After the launch event share the free website offer with members throughout the year
Partner responsibilities
APPENDIX
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Events: hands-on workshops & training sessions See more photos at: http://goo.gl/A80T4
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Local case studies: on website and at event
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Media coverage: at launch and after the event Texas Media Samples Austin Print: • Austin American-Statesman, Google helping small businesses in Central Texas get online (exclusive) • Austin Business Journal, 1,000 Austinites swarm local Google event — blog • Austin Business Journal, Google providing free website building in Central Texas
TV coverage: • KTBC-TV, Google Helps Small Businesses Get Online • KVUE News, Google helps Central Texas small businesses • Fox 7 News Edge in the Morning - https://video.google.com/a/?pli=1#/Play/contentId=6c72c1342848476a • Fox 7 News Edge at Noon - https://video.google.com/a/?pli=1#/Play/contentId=4c27af85eaa56f6 • WOAI NBC-https://video.google.com/a/?pli=1#/Play/contentId=6a9ed66f60111c74
Statewide Coverage: • Dallas Morning News,
Google offering free websites to Texas small businesses through new "Texas Get Your Business Online" initiative • Houston Business Journal, Google urges Texas business to go online Other coverage: • Marketing Pilgrim, Google Heads Texas Sized Push to Get SMB’s Online • Search Engine Land, Google Reaches Out To Texas Businesses With Free Websites, Marketing Help • Local Catalyst eMarketing Blog,
Big Google Places Feet on the Street Campaign hits Big Texas with a Big Push for Small Businesses • Ecommerce news, Google Heads Texas Sized Push to Get SMB’s Online • Internet and Website Design, Google Heads Texas Sized Push to Get SMB’s Online
Radio Coverage: 19 radio hits across the state. Interviews were done by Amy Chang and Scott Levitan • KLBJ News Radio, Google offers free websites to businesses today