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Helping charities fundraise for over 50 years

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Page 1: Helping charities fundraise for over 50 years€¦ · Helping charities fundraise for over 50 years. ... the sale of greeting cards to almost nothing. All you need to do is promote

Helping charities fundraise for over 50 years

Page 2: Helping charities fundraise for over 50 years€¦ · Helping charities fundraise for over 50 years. ... the sale of greeting cards to almost nothing. All you need to do is promote

Care Cards founded in 1968 have helped charities raise many millions of pounds through the sale of Christmas cards.

Privately owned and based in West Yorkshire we are one of the very few producers of charity greeting cards who DESIGN, MANUFACTURE and FINISH all of our products under one roof in the UNITED KINGDOM.

The EnvironmentWe are passionate about ensuring our manufacturing has as little impact as possible upon the environment. Sustainability is at the forefront of our minds in everything we do.

All of our greeting cards are printed on FSC accredited board meaning that they are produced on board that comes from FSC certified forests or from recycled waste. FSC certified forests are managed in a environmentally appropriate, socially beneficial and economically viable manner.

As part of the Zero 2 Landfill Foil scheme we ensure that none of the foil we use in our factory ends up in landfill, waste that would have previously ended up in landfill is now recycled for energy production.

We DO NOT USE glitter on any of our cards due to the devastating effect micro plastics are having on our planet.

Our ethical commitment does not end there, we are a member of Sedex, the World’s largest collaborative platform for sharing responsible sourcing data on supply chains. The organisation ensures that our ethical standards are exemplary in relation to human resources and health and safety in our factory.

Supporting good causes

Page 3: Helping charities fundraise for over 50 years€¦ · Helping charities fundraise for over 50 years. ... the sale of greeting cards to almost nothing. All you need to do is promote

The sale of greeting cards and stationery has long been seen by charities as a method of raising much needed funds. However, this has not been without its problems;

• Traditionally charities are required to order and pay for the cards they sell before the selling season, thus diverting funds from other major projects.

• The charity typically has to limit the range of designs that it offers in order to create sufficient quantity of each design to obtain the best buying price for the product.

• A further problem is that even with the best design selection charities can be, and often are, left with stock, which has to be stored and sold at a reduced price the following year. This can mean that a big proportion of profits for the year are left in excess stock.

• Range selection, order processing and stock management can all be very time consuming, the administrative load placed on charities is not insignificant.

Working in partnership with Care Cards will help solve all of the problems associated with selling greeting cards the traditional way.

• Care Cards will supply your charity with a wide range of products at no cost, no initial set up fees and with no purchasing of stock. Thereby removing all of the financial risk associated with charity retail.

• Care Cards will give your customers access to your very own page on www.care-cards.co.uk allowing your customers the convenience of on line ordering.

• Care Cards will allow you to offer a range of up to 100 Christmas card designs. You will also have an extensive range of stationery and gift products for sale.

• Care Cards will handle the fulfilment of all of the orders generated.

• In partnership with Care Cards we will reduce your workload on the sale of greeting cards to almost nothing. All you need to do is promote your products, and we will even help you do that!!

Working in partnershipWorking in partnership

Page 4: Helping charities fundraise for over 50 years€¦ · Helping charities fundraise for over 50 years. ... the sale of greeting cards to almost nothing. All you need to do is promote

All our products (excluding gift wrap) are printed with your charities name and /or logo on them. This has a significant impact upon the promotion of your charity.

In the case of Christmas and greeting cards the reverse of the card will be fully personalised to display your charities message, web address, social media details together with any other message you may wish to include. We know of instances where the sending of branded Christmas cards sold in aid of a charity has led to direct donations from members of the public.

If you sell 1000 packs of Christmas cards, that equates to 10,000 cards being sent all around the world, spreading the word of the good work your charity carries out.

Typical view of the back of a Christmas Card

Traditionally, personalised greeting cards have demanded a significantly higher selling price due to their completely bespoke nature. Care Cards have been printing personalised cards for decades and as a result we know that the demand for this service is still high.

Card PersonalisationSpreading the message

Care Cards offer the option for all of our greeting cards to be personalised with not only the charities information but also an individuals details, typically this would be a persons name and/or address.

Page 5: Helping charities fundraise for over 50 years€¦ · Helping charities fundraise for over 50 years. ... the sale of greeting cards to almost nothing. All you need to do is promote

150x150mm or 120x120mmPacks of 10Over 100 designs280gsm coated board with high gloss finishSelling price from £3.25

10 sheets (2 each of 5 designs) per pack500x700mm folded sheetsMultiple packs to choose fromChristmas and EverydaySelling Price £4.99 a pack

Fully bespoke to your charity

Available personalised to your customer

Designs to cover all occasions150x150mm280gsm coated board with high gloss finishSelling price £2 eachBuy 5 get one free

Notepads and NotebooksHeight ChartsPlace MatsChildren Play Mats“Whatever” CardsThank You CardsSelfie Frames

Fully bespoke to your charity

Available personalised to your customer

Sold in aid of your charity name/logo

Available personalised to your customer

The productsThe products

Everyday Cards

Everyday Products

Christmas Cards

Gift Wrap

Page 6: Helping charities fundraise for over 50 years€¦ · Helping charities fundraise for over 50 years. ... the sale of greeting cards to almost nothing. All you need to do is promote

Whilst Care Cards are responsible for ALL OF THE FINANCIAL RISK, the marketing and ultimately the overall success of the programme is YOUR RESPONSIBILITY.

The success of the programme for you will be determined by how YOU promote the service to the people who care passionately about your cause. You can promote your products in a number of simple ways;

NewslettersHowever you choose to communicate with your supporters by newsletter or email it is a perfect opportunity to educate your supporters of your offering with Care Cards.

Social MediaUse your followers on Facebook, Twitter and Instagram to spread the word. The power of social media to share a message is undoubtedly huge, and its free!!

Distribution of leafletsThrough the post with other correspondence or at events, a physical message is still regarded as the most effective way of marketing to potential customers. Care Cards will be happy to design and produce these for you.

Email CampaignsSend emails to your contact database, this is a cost effective and simple method of ensuring your supporters are fully aware of your offering.

Email footersWe all send emails daily, by simply adding a link to the bottom of your email a potential customer can click through directly to purchase your products.

More than one in two adults have received a personalised gift in the last 12 months and the growth of personalisation is set to continue. Our personalised offering is a meaningful addition to that available for charity supporters currently.

MarketingGift Personalisation

Apple Balloon Crocodile Dog Elephant

Flamingo Giraffe Hippo Ice-cream Jam

Kite Lion Monkey Nail Owl

Penguin Queen Rabbit Sun Tiger

Umbrellla Violin Worm X-ray Yo-Yo Zebra

Chr i s topher ’ sA lphabet

All of our everyday gifting products are personalised to the individual as well as to the charity its purchased ‘in aid of’. This means your customers have the opportunity to purchase truly bespoke products, all whilst supporting a cause that they care deeply about.

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Care Cards will supply you with a range of images that you can use in your marketing campaigns. Using our marketing expertise and design capability we will make available banners for websites and social media, product imagery, logos and buttons for weblinks. All to make your job of marketing easier.

Care Cards will design, and print, leaflets at a competitive price. Your leaflets will showcase the range of products available to your supporters from your own page on www.care-cards.co.uk.

What’s more, you do not need to pay for your leaflets until you have started to receive income from sales, once again eliminating any risk.

Care Cards are fully compliant with GDPR regulations. We are also PCI compliant, which means payment details are handled securely.

Care Cards understand the importance of supporter data to a charity and are fully committed to protecting any information in our possession.

WE WILL NEVER INITIATE CONTACT WITH ANY OF YOUR CUSTOMERS.

The customer order information that we pass to you is an invaluable way of you expanding your supporter database and ensuring sustainable future fundraising.

Customer DataMarketing Assistance

We are happy to provide you with sample products that you can display to your customers. We are confident that when your supporters see the quality of the products we offer they will be eager to make a purchase.

Page 8: Helping charities fundraise for over 50 years€¦ · Helping charities fundraise for over 50 years. ... the sale of greeting cards to almost nothing. All you need to do is promote

By working with Care Cards your charity will receive a full 25% of the retail selling price (excluding VAT). This is without risk and without investment.

So, you only need to sell 3000 packs of Christmas Cards in order to generate an income of £2500. Remember this payment has come without risk and with minimal effort!

Interested or have further questions? Contact us...

01274 714460

[email protected]

Contact usFundraising income

Page 9: Helping charities fundraise for over 50 years€¦ · Helping charities fundraise for over 50 years. ... the sale of greeting cards to almost nothing. All you need to do is promote

Helping charities fundraise for over 50 years

Tel: 01274 714460 Email: [email protected] Dockfield Rd, Shipley, West Yorkshire BD17 7AR