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what do you associate withthe Internet?

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The ‘Mind Reader’ from Brainjuicer®

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Psychologists use the association game to reveal a subject’s conscious and unconscious meaning

‘Mind Reader’ automates the association game to reveal the meaning of your chosen subject…

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This is what 33 BICS and 19 SMEs thought was Best/Worst about The RPE EBN Business.Connect project    

Date: 5/2/2002

52 respondents

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Powered by Brainjuicer® Produced 5/2/2002

Top 8 Associations

Best

averaged …… feelings ..…....……. for each .…association +3 +2 / +1 -30 -1 / -2

Number of mentions / %

The RPE EBN Business.Connect project1. secured contacts2. find partners for my comp

1. unique, useful resource

1. More opportunities

3rd Order Associations

1. greater success

1. Initial filtering of B2B

1. more success for my co.

1. meeting potential partners4

1. matching & meeting

2. nothing else exists

3. Adds to existing network

2

1

1

1. BICs working together

2. Database of contacts

3

1

1. help SMEs internationalise

2. BICs facilitate process

3. could add real value

2nd Order Associations

3

1

1

1. common strength,experience2. Joint business strength

1. Partners for cooperation

1. potential profit & growth2. new business for the BIC

4 (9%)

8. Joint BIC business effort

4 (9%)

7. system 4 finding partners

4 (9%)

6. the Madeira convention

5. great tool for BICs

5 (12%)

2. international contacts

1. new markets and partners4

3

2. new projects

1. new business for SMEs4

2

2. Partnerships

1. new business for SMEs4

2

2. know others experiences

1. find international partner5

2

2nd Order Associations1. new business

1. follow well known practice

3rd Order Associations

1. business growth

1. developing business

1. opportunities to develop2. good reputation for BICs

1. new sources of finance2. more competitiveness

1. expansion & profitability

1. Grants2. greater outreach

6 (14%)

4. new contacts in Europe

6 (14%)

3. international contacts

7 (16%)

2. Business opportunities

1. database of contacts

7 (16%)

52 respondents

view source

Powered by Brainjuicer® Produced 5/2/2002

Top 8 Associations

Worst

averaged …… feelings ..…....……. for each .…association +3 +2 / +1 -30 -1 / -2

Number of mentions / %

The RPE EBN Business.Connect project1. cant use it otherwise

1. more need to know about it

3rd Order Associations

1. defeats the purpose

1. limited information flow

1. not committed enough4

1. would like to know more

2. needs participants to work

2

1

1. the costs

2. no budget for work

1

1

1. limited utility if not

2. too much dependency on BIC

2nd Order Associations

4

1

1. short

1. limited results

1. less overall success

2 (4%)

8. budget

3 (6%)

7. not accessible enough

4 (8%)

6. partners participation

5. will SMEs use the portal?

5 (10%)

1. cannot make good matches6

3. extend sub-classification

2. sectors vary too much

1. Clients vary too much2

2

2

4. restricting its potential

3. SME better defines demand

2. SME cannot see what it is

1. time consuming for BICs1

3

1

1

4. SMEs not serious

3. SMEs not ready

2. leads to frustration

1. give up trying5

3

3

2

2nd Order Associations1. wasted opportunity2. wasted opportunity and effort

1. search engine not effective2. Matching too large

1. Need to prepare for coop2. Nothing comes of the work

1. Loss of interest2. lack of demand for it

3rd Order Associations

1. useless for SME2. frustrating/time consuming

1. Gives no focus!

1. few business opportunities

1. more specific activities

1. poor revenue return

1. not enough place to explain2. ?

1. time consuming for BIC

1. could be more successful

6 (13%)

4. no SME access

6 (13%)

3. Maybe not focused enough

6 (13%)

2. info. on SMEs too general

1. difficult to find matches

16 (33%)

34

8

42

12

2 20

10

20

30

40

50

60

%

Essential Growingin Imp.

Not v.Imp. MarginalImp.

Not Imp.

age breaks

SME

BIC

52 respondents

How important is it for your BIC to help Internationalise businesses?

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