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Hello!we are Fjord
FjordAt Fjord we believe business success requires a people-led approach. We focus on Design and Innovation, and our native medium is digital. Fjord was an independent firm until 2013, and became part of Accenture through an acquisition in 2013.
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We focus on service design & strategy combined with digital product creation
Hello!
1 STUDIO, 3 KEY COMPETENCIES
DESIGN
TECHNOLOGY
INNOVATION
Products with purpose
Experiences users love
Big ideas executed
BUSINESS
We bring together design,technology, and strategy, all in one space, in the heart of Helsinki.
We want to create new ways of working with our clients: clients in residence.
The collaboration and co-creation space facilitates continuous innovation and meetings by the kitchen table.
Studios
Europe, North America, South
America and APAC
The best talent in the world
Experts Clients
Worldwide
Team
28 1000 300 1Part of Accenture
Interactive, theworld’s largest agency
Atlanta • Austin • Berlin • Chicago • Dallas • Helsinki • Hong Kong • Istanbul • London • Los Angeles • Madrid • Melbourne • Milan • Paris • New York • San Francisco
• São Paulo • Seattle • Stockholm • Sydney • Toronto
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Design thinking Design thinking is about creative problem-solving that brings different disciplines together to transforms insights into solutions that are desired by people and deliver values for business.
Design Thinking starts with empathy and understanding people through direct observation and
research.
It’s human centred
Refines the problem definition and potential solutions based on feedback and testing; learns from early failures.
It’s iterative
Reframes the problem and looks at it from different perspectives; considers many solutions.
It’s creative & playful
Relies on tangible representations of potential solutions to get early user feedback.
It’s prototype driven
Involves all disciplines throughout the process. Employs co-creation methods as appropriate during
the process.
It’s collaborative
In order to keep up in a world of change, companies need a
culture that embraces innovation
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Innovation: Make changes in something established, especially by introducing new methods, ideas or products.
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DESIGN CULTURE
DESIGN THINKING
DESIGN DOING
D3 Design rule of 3A vibrant and sustainable design system to achieve innovation
contains three core elements
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DESIGN CULTURE
DESIGN THINKING
DESIGN DOING
Design thinkingDesign is very good at unifying perspectives and creating a shared vision thought out the organisation. It focuses on meeting real needs of people.
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DESIGN CULTURE
DESIGN THINKING
DESIGN DOING
Design doingDesign Doing is about craftsmanship,
and about iteration and testing design hypothesis
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DESIGN CULTURE
DESIGN THINKING
DESIGN DOING
Design cultureit is what minds everything together, attracts and retains great design
talent, and ensures Design becomes part of the DNA of the organization.
D3 is a powerful design system –and it’s what’s required to apply
Design strategically, sustainably, and with high impact.
With D3, great design will happen in a positive and productive
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Accelerator:
Market relevant offers launched through four phases
Inputs Ideate Incubate Startup Growth Outputs
• Insight from strategy & vision work
• Customer Insight• Employee ideas• Inspiration & benchmarks• Innovation & ideation
processes• Internal / external
initiatives, disruptions and trends
• Market fit products and services to be adopted as part of corporate growth strategy / digital transformation
• Value created through new revenues, profits and embedding Digital Culture
Is the idea in scope for Digital Hub and has potential for further
pursuing? Where is the addressable value, how to
prioritize and how much to invest?
Has the idea value proposition and vision been crystallized and
validated (with customers and business) in order to continue
building launchable MVP.
Have we been able to build launchable, customer validated MVP that can be integrated and
deployed?
Have we been able to grow the business from start up mode to
mainstream?
Kick off - Create the foundation Understand the now & envision the future Service concepting Service vision - prototype and test
Set the Challenge StatementStart mapping the broader landscape. Research the real needs and problems faced by users, understand current and upcoming policies and technology constraints. Trends Exploration, search, find, refine all the necessary insights to help solve the challenge statement.
Ask the experts: Interviewing key stakeholders, and users
Rumble- Together we envision the future by identifying and testing in real time several service scenarios and their ecosystems.
Synthesis and collation of material boiling it down into multiple service concepts. Begin refining focus areas and test those that resonate the most within the team.
Continue refining concepts for testing and use outcomes to inform an overall future service experience which can be used as a roadmap for upcoming stages
Example Activities:Material gatheringResearch reviewResearch planningCo-creation workshop (Rumble) planning
Example Activities: Conduct research activitiesRumble incl. light prototypingRumble outcome summaryPersonasCustomer Journey
Example Activities: Ideate & refine service conceptsContinue prototyping & testing concepts
Example Activities: Finalize prototype according learning. Crystallize service vision (Northern star) and summarize key concepts.Recommendations for next steps.
Incubation sprint example
Service design sprint Example team:• Design Lead• Business designer• Service designer• Visual designer / Creative technologist• Technical architect as needed
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Design rule of 3in action
A New way for finding the best option to invest money for users who are new to options of building savings
OPInteractive table
Alko
A impressive example of how design can be brought to life within a given scope and budget.
Award-winning online shopping experience designed and delivered by Accenture Interactive and Fjord.
AlkoEcom experience
Finnish Immigration Services
Finnish Immigration servicesBrand building as driver for Migri innovation lab.
Establishing soft values, process and identity to driveinnovative projects to transform the organisation.
Physical fightsback
Computers have eyes
Slaves to the algorithm
Design outside the lines
The ethics economy
A machine’s search for meaning
In transparencywe trust
FjordTrends2018
01 Physical fights backDigital has had the limelight long enough – there are two brand experience headliners now. The time has come to blend the digital with the physical.
Executive summary
Physical fights back
Digital is no longer the centrepiece of brand experience. The emphasis is shifting onto how best to use digital as an invisible enabler of physical and sensory experiences.
As interactions with users evolve from periodic engagements via a screen to consistent, connected experiences, organizations must create new services that are deeply integrated in the physical world.
02 Computers have eyesAs well as comprehending our words, computers now understand images without any help from us. This brings huge opportunities for next generation digital services.
Executive summary
Computers have eyes.
Computers have been able to read, comprehend and react to words for some time. Now, they can do the same with images. We got here with help from exponential progress in Artificial Intelligence and machine learning, combined with the fact that cameras are built into a greater variety of devices. Organizations can benefit from engaging with this powerful new source of data to create new digital services that add value and are truly compelling.
03 Slaves to the algorithmHow do you design a marketing strategy to win over algorithms – immune to all conventional branding efforts – that sit between brands and their customers?
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Slaves to the algorithm
We are looking at a new marketing environment, which is neither online retail nor a bricks-and-mortar store. In this “third space,” algorithms are performing the role of gatekeeper between consumers and brands, and they are indifferent to the branding efforts that influence buying decisions people make for themselves. How do you define a marketing strategy when all visual and empathy-reliant cues are removed?
04 A machine’ssearch for meaningAI might change our jobs, but need not eliminate them. We can – and should – design our collaboration with the machines that will help us develop.
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A machine’s search for meaning
Where once the “threat” to jobs was the introduction of production lines, typewriters or motorized vehicles, the hot topic now is the rise of Artificial Intelligence and robots. Organizations must stop talking about it and start designing for this change, by coming to terms with how to enable people and machines to get the best out of each other.
Blockchain has the potential to create transparency that will clear the fog of internet ambiguity, win back lost trust, and repair relationships with the public.
05 In transparency we trust
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In transparency we trust
It’s hard to judge what’s authentic in a digital world where it’s almost impossible to identify the origin of information and who has had a hand in changing it. Worse still, falling trust in key institutions has compounded the issue. In 2018, designers will do a lot of work using blockchain—a potential solution to this trust crisis—but they’ll need to help people understand it and build faith in it. Organizations will need to shift their emphasis from “touch points” to “trust points” when carving out market differentiation.
06 Ethics economyOrganizations must proactively demonstrate what they stand for, whether they want to or not. People will choose the brands that align with their own beliefs.
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The ethics economy
Organizations have started to take political stances on issues of general concern and, over the coming year, this will grow more commonplace—driven by customers’ and employees’ accelerating expectations.
No organization will be able to afford to sit back and claim to be neutral. Navigating this new territory successfully starts with preparing to have every action (and inaction) closely scrutinized and used as a differentiator for customers choosing between two otherwise comparable options.
Design outside the linesDesigners need to evolve – how they work, learn, and differentiate themselves – if they are to continue having an impact across organizations.
Executive summary
Design outside the lines
The design discipline is being challenged by three forces: the proliferation of design thinking, the demand for products to be scaled fast, and the potential of emerging technology. Designers need to continually educate themselves and champion a greater emphasis on design craft if they’re to deliver good, affordable digital products at the expected speed.
