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Services
Direct MarketingAdvertisingPromotionBranding . IdentityCorporate Design Package Design Retail Environments In Store MarketingCollateral SystemsWeb . InteractiveColor ProofingPhoto Shoot Casting + Art Direction
Technical
Creative SuiteIndesignIllustratorPhotoshopQuark
Clients
Target Marshall Field'sCanon USAMGM | UA Sony Sharp Samsung The St Paul Miracle Ear Travelers Express Caterpillar SmeadPaine Webber Jenny Craig DominosSimmons 3Com DigidocIBMHoneywellLens CraftersGeneral Mills Meals on Wheels Toyota YamahaGentra SystemsComputer AssociatesMitsubishi MotorsBristol-Myers SquibbRhone-Poulenc Glaxo Wellcome The Arnold Group Landscape Structures Gander Mountain AllianzSchwan’s Prudential St. Paul ChamberUniversity of MN
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SUMMER STOCK-UP PROGRAM { TARGET SOFTLINES IN-STORE & MARKETING }
Target Market: Retail Guest Project Scope: RTW, Mens, Girls, Boys, Baby|Toddler, Footwear,
Accessories, Intimates, Hosiery & Performance Photographers: Grey Zisser & Mark Andrew
Objective: Create a summer campaign to generate sales of specific stock-up items in all areas of the
softlines floorpad. The unique campaign was right on brand, with a fun, poppy look and, of course,
an unexpected, "Target wink."
WANTS & NEEDS CAMPAIGN
Target Audience: Dayton’s, Marshall Field’s and Hudson’s employees. Objective: Launch a hip, new look to brand DHC internal communications. The goal was to create
engaging, attention-grabbing materials that were easy to use. Results: The program was reported to be successful and well received. Our agency won the Recruitment
Package as a result. The program was reported to be successful and well received. Our agency won the Recruitment Package as a result. Launch a hip look to brand.
Package as a result. The program was reported to be successful and well received. Our agency won the Recruitment Package as a result. Launch a hip look to brand.
SCREENED TEES FOCAL WALL
Info about the campaign & project. Info about the campaign & project. Info about the campaign & project. Info about the campaign & project. Info
about the campaign & project. Info about the campaign & project. Info about the campaign & project. Info about the campaign & project. Info about
the campaign & project. Info about the campaign & project. Info about the campaign & project. Info about the campaign & project. Info about the
WANTS & NEEDS CAMPAIGN
Info about the campaign & project. Info about the campaign & project. Info about the campaign & project. Info about the campaign & project. Info
about the campaign & project. Info about the campaign & project. Info about the campaign & project. Info about the campaign & project. Info about
the campaign & project. Info about the campaign & project. Info about the campaign & project. Info about the campaign & project. Info about the
campaign & project. Info about the campaign & project. Info about the campaign & project. Info about the campaign & project.
"WANTS & NEEDS" DIRECT MAIL { TARGET MARKETING }
Target Market: Target Associates & Contacts, Current & Potential Guests Project: Postcard Mailer
Objective: Create awareness & buzz for the "Wants & Needs" campaign. Remind people that Target
is the smartest place to shop both for the things they want (fun fashion, home furnishings, the latest
beauty products) and for the things they need (household commodities, groceries, medicine). The
campaign showcases Target’s products from many different categories in a consistently branded way.
Home & Garden Gift Endcap
Main Aisle Signing
Lane Toppers
Home Decor Gift Run
Hardlines Gift Packaging
Martini Glasses
Set of Four7 fl oz (207 ml)
Martini Glasses
Set of Four7 fl oz (207 ml
Frame BackerWoven LabelHangtagGraphic Tee
"LOVE GOES AROUND" VALENTINE'S DAY { TARGET HARDLINES & SOFTLINES ISM & PACKAGING }
Target Market: Retail Guest Project Scope: Storewide In-Store Marketing & Signing, Hardlines & Softlines Packaging, Promotions,
Product Style Guides, Hangtags, Labels, Shippers Objective: Create a hip, fun, retail experience for the Valentine's Day holiday
season with a cohesive look across all areas of the store. The "love goes around" theme communicates gift ideas for everyone on
your list. And there's nothing more cute [ & marketable ] than the famous Target icon, "Bullseye-The-Dog," finding love.
MERONA®
SUIT cOllEcTION
DAYTON HUDSON CORPORATION EXECUTIVE OFFER PACKET
Target Audience: Potential executive-level hires for Dayton Hudson Corporation
Objective: Create a unique executive offer packet customized with a personal touch
to attract and acquire desired upper-level management. Packet accompanied by
a Harry & David gourmet gift basket.
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Dayton Hudson Corporation
Hand Picked
MARSHALL FIELD’S BENEFITS POSTER
Target Audience: Marshall Field’s employees. Objective: Create an inviting new look to
brand Marshall Field’s internal communications. And generate awareness of upcoming
benefits enrollment with a new statement: Style, Community, Pride, Benefits.
Remember to update your plan either online or at
human resources 1-800-763-4000. Remember
to update your plan either online or at human
resources 1-800-763-4000.
Remember to update your plan either online
marshallfields.com/humanresources Remember
to update your plan either online or at human
1-800-763-4000
Remember to update your plan either online or at
human resources 1-800-763-4000. Remember
to update your plan either online or at human
resources 1-800-763-4000.
Remember to update your plan either online or at
Remember to update your plan either online or at
human resources marshallfields.com. Remember
to update your plan either online or at human
resources marshallfields.com/humanresources.
LEW PRODUCTIONS WEBSITE
Target Audience: Production Company Clients Objective: Create an online
resource and share a gallery of recent work produced by LEW Productions. A leading
New York based production company who manages domestic and international
photo shoots, casting, location scouting, etc. for the advertising & film industry.
SAINT PAUL AREA CHAMBER OF COMMERCE ANNUAL EVENT
Target Audience: St. Paul Chamber Members, City Officials and Community Leaders
Objective: Create a compelling invitation that reflects the true meaning and significance
of this premier event. Because the Mississippi is vital to Saint Paul historically and presently,
the theme was based on water and movement. The cover reflects a feeling of winter
elegance, on a cool Minnesota evening.
LEWproductions
home client s services contact
THE MASLON FIRM CORPORATE PACKAGE
Target Audience: Law Firm Clients Objective: Attract and obtain clients with a design
which allows for customization in a variety of situations. The brochure introduces clients
to the experience and expertise of this full service law firm. One of the best kept secrets
in town.
Benefits enrol lment March 10th-18th
M a r s h a l l F i e l d ' s S t o r e s T r a i n i n g
• T h e L a t e s t T r e n d s
• P r o d u c t K n o w l e d g e I n f o r m a t i o n
• S t o r e w i d e C a l e n d e r o f E v e n t s
• W e e k l y M a r k e t i n g F o c u s
• S u n d a y C i r c u l a r s
• C o l l e c t i o n B o o k s
• C u r r e n t P o l i c i e s & U p d a t e s
• A n d M u c h M o r e !
MARSHALL FIELD’S TRAINING POSTER
Target Audience: Marshall Field’s employees Objective: Inform employees of a new online tool
available and upcoming stores training. Campaign included identity, posters, brochures, and
other training materials. Results: The program was reported to be successful and well received.
CORPORATE IDENTITY & PROGRAM LOGOS
Target Audience: A variety of companies, products, services & markets Objective: To inspire,
inform, empower, educate, hype, increase, recruit, applaud, influence, brag, reveal, motivate,
move, and of course, brand.
THE ARNOLD GROUP AGENCY WEBSITE
Target Audience: Ad Agency Clients
Objective: Introduce potential clients to The Arnold Group and give an overview of the agency.
Who they are, the work they’ve done, their goals and new mantra: Creative w/Accountability.