hello monday — confessions of a digital agency

Confessions of a Digital Agency

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Agency Presentation ——————— 2011

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—— Hello Monday


Hello Monday


Hello MondayConfessions of a Digital Agency

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Thank you forhaving us!

—— Hello Monday



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Shortintroduction

—— First things first


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Who Are We

—— About Us


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Hello Monday

Jakob KahlenCreative Director


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Andreas AnderskouAccount Director



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Hello Mondayin short

—— Hello Monday


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• A name with a meaning

• Founded in 2006

• Offices in Aarhus, Copenhagen & New York

• 26 employees

• Digital strategy, concepts, design and programming

• Awards: 42 FWAs, 5 Webby Awards, 3 Cannes Lions


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Hello MondayDigital Creative Agency


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ConfessionTime!

—— Hello Monday


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Creative processes are not always fun

—— Confession 1


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Build a playground rather than a production factory

—— Lesson 1


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• Live out our passion for great design and creative use of technology

• Always push borders with clients to make projects more fun (for everyone)

• Always have room to experiment and try new things

• Never take the easy route!


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Playground ingredients—— What is a a playground in our world?


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· Playground rather than a production facility· Creative and curious approach to technology· Design values: Rooted in classic design craftmanship


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BOKS — Quiz

BOKSQuiz to make your kids healthier


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— http://boksquiz.org

http://boksquiz.org

http://boksquiz.org

BOKS — Quiz


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Bad projects kill passion and creativity

—— Confession 2


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Choose the right projects for the right reasons

—— Lesson 2


Hello Monday

Hello Monday Currency ™

—— Monday Money


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Fun Fame Fortune Forward

The parameters

How we started out...


We quickly got to...


What we’re aiming at...



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Hello Monday

LEGOLife of George

LEGO — Life Of George


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— http://vimeo.com/30783373

http://vimeo.com/30783373


LEGO — Life Of George 2011


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Awards are an addiction

—— Confession 3


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Don’t be obsessed with awards. Use them wisely.

—— Lesson 3



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Team work is hard work

—— Confession 4


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The collective brain is smarter than the individual brain.

—— Lesson 4


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It’s hard to find good people

—— Confession 5


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When you meet employees who are passionate about delivering world class digital creative, while being nice, helpful and sociable with their colleagues and have a conscience to keep going until a project is finished even though they're not asked to do so and smart enough to go home at 5pm most days to spend time with their family and friends. Hire them!

—— Lesson 5


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It’s hard to be creative when you’re overworked

—— Confession 6


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Get a life!—— Lesson 6

• Eat lunch together - get to know the people you work with

• Work concentrated from 9-5

• Don’t be afraid to have a life outside work - or a kid


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A company without a philosophy is like a ship without a compass

—— Confession 7


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Have a philosophy—— Lesson 7



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Joy of Use!



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· Tickle the brain· Please the eye· Play it by heart



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Tickle theBrain· Be clever and useful · Motivate curiosity and creativity

· Use new technology to make people go: “Wow!”



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Please the Eye· Make it distinctive, loveable and memorable

· Don’t be affraid to get emotional, nostalgic, naive, etc.

· Craft it like you mean it



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Play it by Heart· Connect the heart of the brand to the heart of the consumer

· Be passionate! Show people you love them

· Be generous! Give them a reason to love you back


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Hello Monday

MoMA — Century of the Child

MoMACentury of the Child


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— www.moma.org/centuryofthechild

http://www.moma.org/centuryofthechild

http://www.moma.org/centuryofthechild

MoMA — Century of the Child


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If it feels like advertising, we are doing it wrong

—— Confession 8


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Be true, not gimmicky

—— Lesson 8


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Design

Technology

User experience

Strategy



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Less like ...• Advertising

• A gimmick

• An interruption

• Tricking people


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B&O PLAYOnline identity through content

B&O PLAY — Digital brand platform


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— www.youtube.com/watch?v=i4T49M-3gkE

— www.beoplay.com

http://www.youtube.com/watch?v=i4T49M-3gkE

http://www.youtube.com/watch?v=i4T49M-3gkE

http://www.beoplay.com

http://www.beoplay.com

B&O PLAY — Digital brand platform


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It’s tempting to do stuff just because it looks nice

—— Confession 9


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Nice design is not enough, projects should also have a strong idea

—— Lesson 9


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GoogleDemo Slam

Google — Demo Slam


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— vimeo.com/30783408

— www.demoslam.com



http://www.demoslam.com/

http://www.demoslam.com/

Google — Demo Slam


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Pitching is part of the game

—— Confession 10


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Go all in!—— Lesson 10


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• Think outside the brief!

• Do it right or don’t pitch at all!

• You have to learn something from it!

• Don’t be afraid to lose!


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Clients don’t always spot your great ideas

—— Confession 11


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Don’t throw your brilliant ideas away

—— Lesson 11


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Free!

— https://itunes.apple.com/us/app/beanie-and-the-balloonist/id491921803?mt=8

— www.madeonamonday.org

https://itunes.apple.com/us/app/beanie-and-the-balloonist/id491921803?mt=8

https://itunes.apple.com/us/app/beanie-and-the-balloonist/id491921803?mt=8

http://www.madeonamonday.org/

http://www.madeonamonday.org/


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Anything gets boring after a while

—— Lesson 12


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Hello Monday

Know when it is time to leave

—— Lesson 12


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Hello Monday

Thank youfor not leaving!


Hello Monday


Hello Monday

See you Out there...


Hello Monday

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