I’m @eaton, and I’ll be your ranter.

Hello.

I’m with Lullabot. We do cool stuff.

I’m with Lullabot. We do cool stuff.

P O W E R E D b y S E R V I C E™

His friend used Drupalto make a web sitefor his cheese shop.

This is Bob.

She hired someone to help herbuild and manage her online

community in Drupal.

This is Heather.

He runs an e-commerce sitewith Drupal, writes modules when he needs them, andshares them when he can.

This is Erik.

This is Larry. He programs custom web sites for

clients… and he makes Drupal.

This is John.

He doesn’t care about Drupalas long as it keeps his magazine

running and his staff happy.

This is Emma.She trains people to make websites for under $1000,

because she got tired of building them herself.

This is Barack.

His office employs dozens ofpeople to build and maintain

a Drupal site for him.

Their needs differ.

Their needs differ.

Drupal at aCrossroads

Choices that help one groupcan hurt the others.

Our attempts to avoid this arekilling us with complexity.

http://www.flickr.com/photos/nkphillips/2865781749

Wait.

Weren’t wegoing to talk

about productsand frameworks

and stuff?

http://www.flickr.com/photos/digitalart/2386220256

ProductA thing that helps youdo something

http://www.flickr.com/photos/williamhook/2830319467

A thing that helps you make products.

Framework

A thing that lets youuse products

Platform

A thing that lets youuse products

Platform

Which one is it?

Which one is it?

Which one is it?

Which one is it?

Drupal the Product

Drupal the Product

Drupal the Product

“That’s a theming issue.”

Drupal the Framework

Drupal the Framework

Drupal the Framework

“Use hook_knife_alter().”

Drupal:Fraduct!

Promwork!Mutant!

Nervous Laughter

It’s okay, Drupal.

We’re laughingwith you, not

at you.

What happened?

2000: Dorm hackersqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqw

2000: Dorm hackersqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqw

2000: Dorm hackersqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqw

2000: Dorm hackersqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqw

2003: Hello, world!qwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqw

2003: Hello, world!qwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqw

2003: Hello, world!qwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqw

2003: Hello, world!qwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqw

2003: Hello, world!qwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqw

2005: Small pieces…qwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqw

2005: Small pieces…qwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqw

2005: Small pieces…qwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqw

Drupal 4.5!300 Modules!1000’s of sites!

2005: Small pieces…qwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqw

Drupal 4.5!300 Modules!1000’s of sites!

2007: Drupalsplosionqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqw

2007: Drupalsplosionqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqw

Drupal 5! and 6!1000’s of modules!Huge sites!

2007: Drupalsplosionqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqw

Drupal 5! and 6!1000’s of modules!Huge sites!

2007: Drupalsplosionqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqw

Drupal 5! and 6!1000’s of modules!Huge sites!

http://www.flickr.com/photos/amagill/3366720659

2009: Growing (pains)qwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqw

2009: Growing (pains)qwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqw

2009: Growing (pains)qwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqw

2009: Growing (pains)qwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqw

2009: Growing (pains)qwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqwqw

Non Sequitur Interludehttp://www.flickr.com/photos/tambako/5100023456

The tension isn’t new.

Devs and Builders

Newbies and Old timers

Shops andSite owners

Enterpriseand Indies

Hippies and Capitalists

We’re all invested.

We’re all invested.

We have decisionsto make

No, seriously. We have tomake some real decisions.

Stop doing stuff

Call Drupal mature,fix the bugs, andgo drink daiquiris

on the beach.

Give ‘emthe boot

Narrow our focus!Anyone who doesn’t fit

can use WordPress.

Or Django.

Maybe SharePoint.

Work harder

Expend more andmore energy to keep

more and more people happy with one piece

of software.

Just forkalready

Accept the fact that people with similar

needs and a differentvision will fork Drupal.

Encourage it.

http://www.flickr.com/photos/theilr/2042897944

Prepare for separation

Treat our framework, oursite-building product, and other

targeted products as a platform.

Why a platform?

Why a platform?

The other choicesalienate groups ourcommunity needs.

Why a platform?

The other choicesalienate groups ourcommunity needs.

It lets us haveour cake, and

eat it too.

OK, sure.But how?

Agree on the goal Good at tactics, terrible at strategy:

We must have a shared dream.

Organize the garage

Separate “product pieces”from the “toolbox pieces”

used to build them.

Grow Products Cultivate and encourage user

focused products, separated byinstall profiles.

http://www.flickr.com/photos/40385177@N07/5547360550

Accept bloat

If we build productsinto Drupal, corewill get larger.

…Temporarily.

Separate! Spin viable products out, separate the framework.

http://spawnv2.deviantart.com/art/SolidRocketBooster-Separation-12804684

Product? Framework?

Platform?

Drupal isa platform.

We build products on it for ourselves,for our clients, and our peers.

The “framework” is our shared toolbox:we improve it so products can thrive.

Let’s treat itlike one.

Let’s treat itlike one.

lb.cm/pfp-whywp lb.cm/pfp-5strat lb.cm/pfp-lean

lb.cm/pfp-rant lb.cm/snowman lb.cm/framework