BELIEVE IN

ANGELS.

OPEN COFFEE PRESENTATION

BENAKI MUSEUM

OCTOBER 2013

¡  A NEW, DIRECT INSURANCE COMPANY IN GREECE. �

¡  “CHANGING THE GREEK INSURANCE MARKET, ONE POLICY AT A TIME”. �

¡  WE ARE HIGHLY SPECIALISED. �

¡  WE LIVE AND BREATHE TECHNOLOGY. �

¡  WE LOVE NUMBERS. �

¡  WE SERVICE THE CONSUMER, NOT THE BROKER! �

¡  25 PEOPLE IN 3 COUNTRIES. �

¡  A LONG JOURNEY: 3 YEARS FROM START TO OUR FIRST SALE. �

¡  RAISED EUR 8.5M FROM A GROUP OF 11 ANGEL INVESTORS…�

HELLAS DIRECT: OUR STORY

PRE-SEED� SEED� ROUND I �

CUMUL

ATIV

E CA

SH F

LOW�

ROUND II � ROUND III � ROUND IV�

ANGELS�

<EUR 100k � EUR 500k-1m � EUR 1-5m � EUR 5-10m �

8-10 YEARS�

1/3

IPO �

EUR 100-500k �

‘VALLEY OF DEATH”�

x x

EARLY-STAGE� LATE-STAGE�

1/2 2/3 4/5

EXPANSION � FOLLOW-ON �EUR 30-50m � EUR 50m> �

GROWTH �

EUR 10-30m �

BREAK EVEN �

START-UP SURVIVAL

RATE

ANGELS: LIVING IN A REALITY DISTORTION FIELD.

THE “WHAT THE FUCK” CHART OF THE DAY.�

MOST ANGELS ARE ROCK STARS! �FINANCIAL BACKERS.�BRAND AMBASSADORS.�ADVICE/SUPPORT.�MENTORSHIP.�CONTACTS.�

BUT… THERE ARE SOME REAL PSYCHOS OUT THERE.

FOUR ANGEL TYPES THAT WILL DEFINITELY MAKE YOUR LIFE DIFFICULT. COLLECTIVE OBSERVATIONS FROM DIFFERENT ENTREPRENEURS. �SHARED WITH LOVE, CARE AND LOTS OF TEARS.�

THE SHARK. ��CHARACTERISTICS: �RUTHLESS.�CALCULATIVE.�PUSHY.��DRIVEN BY: �GREED.��WHAT’S THE WORST �THAT CAN HAPPEN?�PAINFUL TERMS.�ROUGH INTERACTIONS.�BLACKMAIL AT EXIT.��

A

THE GOD . ��CHARACTERISTICS: �IMPOSSIBLE TO PLEASE.�OPINIONATED.�SUPERIORITY COMPLEX.��DRIVEN BY: �PERSONAL GLORY.��WHAT’S THE WORST �THAT CAN HAPPEN?�NARCISTIC BEHAVIOUR.�INTRUSIVE.�CONSTANT CRITICISM.���

B

THE ROYAL. ��CHARACTERISTICS: �SELF-CENTRED.�TAKES NO ACTION.�NEEDY.��DRIVEN BY: �LEGACY.��WHAT’S THE WORST �THAT CAN HAPPEN?�ERRATIC BEHAVIOUR.�UNDERMINING.�CONSTANT REASSURANCE.��

C

THE MUPPET. ��CHARACTERISTICS: �EMOTIONAL.�INSECURE.�CONSENSUS-DRIVEN.��DRIVEN BY: �RANDOM.��WHAT’S THE WORST �THAT CAN HAPPEN?�REPEAT THINGS 1000 TIMES.�WANTS TO BECOME YOU.�ACCIDENT PRONE.���

D

TIP FOR ENTREPRENEURS: TIME IS YOUR MOST PRECIOUS ASSET – DO NOT WASTE IT. IF SOMETHING DOES NOT FEEL RIGHT WITH AN ANGEL YOU MEET, GET THE HELL OUT! �

Thank !You!!