hegen hits top spot on tmall’s ranking and breaks its own
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Hegen Pte Ltd [Reg. No.:201418172M] 20 Sin Ming Lane, #04-60 Midview City, Singapore 573968 +65 6842 5885 F +65 6848 1248 hegen.com
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Hegen hits top spot on Tmall’s ranking and breaks its own record on Singles’ Day
November 2020 - Now in its fifth year on Alibaba’s premium ecommerce platform, Tmall, Hegen (Hegen.tmall.com) has been enjoying exponential growth year on year at the Singles’ Day 11.11 Sale, held annually on 11 November. This year was no exception. Hegen enjoyed record-smashing success with a 55% increase in number of transactions at the recent Singles’ Day online event. In terms of total revenue across Tmall’s various platforms, the breastfeeding solutions brand enjoyed a whopping 91% increase from the year before. What was even more notable was a 1 million spike in number of visitors to the brand’s flagship store, bringing the total to just over 4 million visitors. This massive figure could be attributed to a heightened increase in online transactions due to the pandemic, and a possible baby boom this year! Since the start of 2020, Hegen has moved up from last year’s 2nd place to now 1st place in Tmall’s Bottle Feeding category. At the Singles’ Day event, the brand ranked 12th in the overall Mother & Baby category (which includes diapers and milk powder), up 10 places from 2019. The bestselling product to fly off Tmall’s digital shelves is the Hegen PCTO™ Basic Starter Kit – the only SKU in the entire Mother & Baby category to surpass RMB 14,000,000 in sales, with close to 35,500 sets ordered in a day!
Hegen Pte Ltd [Reg. No.:201418172M] 20 Sin Ming Lane, #04-60 Midview City, Singapore 573968 +65 6842 5885 F +65 6848 1248 hegen.com
Live stream mania In the lead up to the Singles’ Day event, Hegen’s Founder and CEO, Yvon Bock, hosted a 3-hour marathon livestream on 9 November to promote the brand’s bestsellers, drawing an overwhelming 105,500 views. And on 11 November, Bock’s guest appearance on Tmall’s annual Boss Show garnered 58,600 views, making it one of the Top 10 Mother & Baby live streams for Singles’ Day. While Hegen’s speedy growth in the China market over the past five years has been giving its competitors a good run for their money, it does not intend to rest on its laurels. Innovation is key to continued success. In the months to come, the company will be launching new products to cater to the needs of older babies and toddlers, and intends to introduce bottle personalisation as an add-on feature. “It has become more apparent that parents are willing to invest in good quality and innovation over more competitively-priced brands. While we are pleased to reach the coveted No. 1 spot in Tmall, our mission remains the same: to help support and prolong the journeys of breastfeeding mothers. And to do that, we will continue to invest heavily in R&D,” said Leon Bock, Hegen’s co-founder and Chief Operating Officer. A mission to serve “The impressive sales figures affirm that we are going in the right direction but numbers aside, we also have a lofty goal, and that is to support our customers with premium after-sales care and breastfeeding education,” added Ms Yvon Bock, who started Cherish Nature’s Gift™ talks in 2018 focussing on breastfeeding education. The largest Cherish Nature’s Gift™ event was held in Nov 2019 in China with over 300 physical attendees plus an online audience of over 100,000. This year, these workshops have been transformed into global webinars, featuring medical experts, to cater to couples who are still in quarantine. Bock has also been conducting webinars in Mandarin for the China market and will hold the next one on 9 December with a special celebrity guest appearance.
Hegen Pte Ltd [Reg. No.:201418172M] 20 Sin Ming Lane, #04-60 Midview City, Singapore 573968 +65 6842 5885 F +65 6848 1248 hegen.com
About Hegen Established and designed in Singapore in 2015, Hegen creates sustainable, practical and high-quality breastfeeding products that meet the different needs of a growing child – and in turn, improve and enhance the nursing experience between a mother and her child. Its award-winning and revolutionary Express-Store-Feed system reimagines the milk bottle in a practical way while remaining efficient, simple and functional. Hegen’s parent company, Fitson is an original equipment manufacturer (OEM) which produces baby products for some of the biggest baby product companies globally. Hegen is currently available in 14 international markets: Cambodia, Hong Kong SAR, Indonesia, Israel, Mainland China, Malaysia, Netherlands, Philippines, Singapore, South Korea, Taiwan ROC, United Kingdom, United States, and Vietnam. For more information and updates, please visit www.hegen.com. For media enquiries, please contact: Jasmine Alimin Senior Executive Public Relations & Corporate Communications Tel: +65 6842 5885 Email: [email protected]