HeatherDesign

The Ohio State

SchrandPortfolioUniversity

HS

Heather Schrand

To obtain a responsible and challenging position with a dynamic firm in the commercial design industry, that will allow me to utilize my unique abilities and passion for interior design.

HSHS

2073 Hampstead Dr S|Columbus|OH|43229|513|410-3878|hschrand@gmail .com

Objective

Experience

Intern|State of Ohio Off. of Real Estate & PlanningSeptember 2013-January 2014Provided support to design staff.Meausred existing conditions, selected finishes, and calculated programming requirements.

Banker|Chase Card ServicesAugust 2012-Present Provided superior customer service by phone, while maintaining and exceeding required service metrics.

Key Account Specialist|Exel DirectDecember 2010-August 2012Built trusting relationships between Exel and our clients. Published daily stats, identified KPIs to improve network performance.

Operations and Staffing Supervisor|Victoria’s SecretApril 2005-August 2008Hired, staffed, trained, and motivated staff of 110. Opened and closed down store and created weeklylabor schedule.

Interior Design Consultant| Bassett Home FurnishingsJanuary 2009-December 2010Met with clients in their home to assist with furniture selections and space planning needs.

EducationThe Ohio State University|Interior Space Design Graduation Spring 2015

The Art Institute of Pittsburgh|ResidentialPlanning|2010-2012

Practical Skills

Demonstrates ability to work in team environmentManages and completes tasks wellPrioritizes effectivelyExperience creating presentation boards to communicate ideasDependable, motivated, and hard working

Technical Skills

Hand DraftingSketchingAutoCAD, MicrostationSketchUp, RevitAdobe Creative Suite|InDesign, PhotoShop, Illustrator, AcrobatMicrosoft Office Suite| Word, Outlook, Excel, PowerPoint, Publisher

References Available Upon Request

H e a t h e rS c h r a n dInterior Designer

Design Intern|LBrands: Victoria’s SecretAugust 2014-December 2014Supported design staff by aiding in design and development of retail design projects. Assembled materials boards, rendered in Photoshop, completed finish plans for wall coverings and flooring, and worked in AutoCAD.

Digital Portfoliowww.behance.net/heatherosu

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Heather Schrand

Table of Contents

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Nest-A Collaborative Research Project..............................

Lounge Bohemia-A Unique Dining Experience...........

Oasis Market+Community Kitchen..........................................

The Urban Oak Hotel Lobby........................................................

........................................................................4-9

.......................................................................10-19

......................................................................20-31

......................................................................32-41

Project Page

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Nest

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Nest-A

Collaborative Research Project

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Nest-A

Collaborative Research Project

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Nest-A

Collaborative Research Project

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Lounge Bohemia

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Lounge Bohemia

Lounge Bohemia is a modern, unique, upscale restaurant, that captures the essence of the bohemian lifestyle. Located in the Short North District of Columbus, Ohio, this restaurant will serve as an escape from reality and transport guests to the magical world of bohemia. Featuring a large lounge, anchored by a monolithic moroccan style lantern display, this restaurant is ideal for large groups. However, a more intimate dining experience can be had in a more private setting where privacy screens, inspired by middle eastern screens, filter light through creating a mystical glow that projects down into the space.

Concept

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Inspiration

For the Lounge Bohemia restaurant lighting design, I want to utilize a play of brilliance to transform the guests when they arrive. The space will have a mystical feel and create an intimate atmosphere. The light-ing fixtures used to acheive this effect will be a combination of pendant fixtures and chandeliers, with two large scale lighting displays. The lighting layout will also incor-porate a series of recessed fixtures to illumi-nate the space where the lighting installa-tions do not.

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Lounge Bohemia

Furniture Plan

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Lighting Plan

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Lounge Bohemia

Reflected Ceiling Plan

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Bar and Lounge

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Lounge Bohemia

Bar and Lounge

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Dining Room

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Dining RoomLounge Bohem

ia

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Oasis Market+Community Kitchen

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Oasis Market+Com

munity K

itchen

A holistic community hub for residents in the food desert of Franklinton, Ohio.This unique concept will include a healthy food market, focusing on locally grown and affordable foods, plus an educational community kitchen. Members of the community will benefit from its convenient location, affordability, and educational experience.

Concept

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Location+Demographics

FIRE STATION NO. 6 540 W. BROAD ST. COLUMBUS, OH 43215

ELEVATIONS

SOUTH

NORTH

WEST

EAST

RACES IN FRANKLINTON IN COLUMBUS, OH

% OF POPULATION BELOW POVERTY LEVEL

% OF PEOPLE 3 YRS+ IN GRADUATE OR

PROFESSIONAL SCHOOL

WHITE AFRICAN AMERICAN ASIAN

FRANKLINTON COLUMBUS

FRANKLINTON COLUMBUS

HISPANIC OTHER BI-RACIAL

DEMOGRAPHICSBUILDING INFORMATION

MEDIAN HOUSEHOLD INCOME

FRANKLINTON COLUMBUS

$25,337$40,463

• Land Use Code: 420 - Small Retail Structure• 6,463 square footage• Built in 1920• Purchased by current owner, Jimmy Rea Electronics, in 1956• Located in Franklinton in Columbus, OH - Homes were originally log houses or simple frame structures - Public buildings were made of rocks and stone - Franklinton was annexed to Columbus in 1870

FRANKLINTON COLUMBUS

MEDIAN AGE

MALE

FEMALE 30.8

33.9 31.0

32.3

MALEFEMALE

POPULATION

6,286 4,945 TOTAL: 11,231

SOURCE: http://www.city-data.com/neighborhood/Franklinton-Columbus-OH.html#ixzz3CGg60Any

FIRST FLOOR

SECOND FLOOR

315

SR 23

I-71

I-270

I-670

US-40

I-70

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CITY MAP

STREET MAP

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PEDESTRIAN MAP

FIRE STATION NO. 6 540 W. BROAD ST. COLUMBUS, OH 43215

ELEVATIONS

SOUTH

NORTH

WEST

EAST

RACES IN FRANKLINTON IN COLUMBUS, OH

% OF POPULATION BELOW POVERTY LEVEL

% OF PEOPLE 3 YRS+ IN GRADUATE OR

PROFESSIONAL SCHOOL

WHITE AFRICAN AMERICAN ASIAN

FRANKLINTON COLUMBUS

FRANKLINTON COLUMBUS

HISPANIC OTHER BI-RACIAL

DEMOGRAPHICSBUILDING INFORMATION

MEDIAN HOUSEHOLD INCOME

FRANKLINTON COLUMBUS

$25,337$40,463

• Land Use Code: 420 - Small Retail Structure• 6,463 square footage• Built in 1920• Purchased by current owner, Jimmy Rea Electronics, in 1956• Located in Franklinton in Columbus, OH - Homes were originally log houses or simple frame structures - Public buildings were made of rocks and stone - Franklinton was annexed to Columbus in 1870

FRANKLINTON COLUMBUS

MEDIAN AGE

MALE

FEMALE 30.8

33.9 31.0

32.3

MALEFEMALE

POPULATION

6,286 4,945 TOTAL: 11,231

SOURCE: http://www.city-data.com/neighborhood/Franklinton-Columbus-OH.html#ixzz3CGg60Any

FIRST FLOOR

SECOND FLOOR

315

SR 23

I-71

I-270

I-670

US-40

I-70

ftciofto River

W Broad ftft

W Broad ftft

fthepherd ftft

W ftftafte ftft

W ftftafte ftft

Rush Attttey

Chapett ftft

315

315

ft Grubb ftft

ft ftkidmore ftft

ft Gift ftft

ft Mitttt ftft

ft May ftft

N Grubb ftft

N ftkidmore ftft

N Gift ftft

N M

itttt ftft

N M

ay Ave

Anson ftft

ftftartting ftft

Mcdow

etttt ftft

W Chapett ftft

W Town ftft

W Town ftft

Cuttberftson ftft

W Gay ftft

Broderick

ftcott tttt

W Gay ftft

CITY MAP

STREET MAP

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PEDESTRIAN MAP

Located just west of downtown, Columbus, Ohio, this densely populated area has much to be desired. There are many people that live and work in the area, however the median household income is just below the national poverty level. The area is currently under-going a transformation, as there are a lot of young people moving in, also an emerging group of artists that inhabit 500 West Rich, and the Columbus Idea Foundry.

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Oasis Market+Com

munity K

itchenFranklinton is a Food Desert

A Food Desert is a densely populated area in which the residents do not have immediate access to healthy and affordable foods.Franklinton in particular, is littered with convenience stores and corner markets. Since the median household income is so low in this area, many people find that their monthly food budget does not stretch far enough to make healthy meals for their families.

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Personas

Personas

Andrea Claudia Jim

“I really need a local store with healthy foods that I can stop at on my way home from work. I also need help learning new skills.”

“I would really like a con-venient place to shop with affordable and healthy options, in the vicinity of where I work and live.”

“I would like to be able to walk to a grocery store with my children, also the ability to utilize a kitchen that was not limited to a microwave.”

28 Year old artist.No car, bicycles around town.No stable income, but typically makes around $20,000.Can get fresh produce on the weekends at farmer's market, but she is typically working trying to sell her art pieces.

37 years old.Does not speak English very well.Married with 3 children.Stay at home mom.Husband works in factory bringing in about $28,000 annually.Family has 1 vehicle that husband takes to work, leaving her stranded during the day.

43 Years old.Blue collar worker, works over 40 hours a week during odd hours.Is very unhappy with his job and would like a career change, but doesn't have the time or energy to put into improving skills.Single father to 2 children.

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Heather Schrand

Inspiration

FamilyCentered

Accessible for All

Locally Connected

WellnessNos

talg

ic

Heather Schrand| Design Essence BoardThesis Project| Spring 2015

Oasis Market+Com

munity K

itchen

Building upon the history of Franklinton, my goals were to create a warm, welcoming community center where residents and visitors alike feel comfortable in. My design includes a farmer's market style grocery store on the lower level, and upstairs, a community kitchen that members of the community can use, a community lounge, and office space.

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Heather Schrand

Diagroms

To take advantage of the streetfront location, the market on the lower level will open out through a double glass storefront. A large skylight will be cut across the center of the building, and an atrium opened from the first to second floors. This will allow natural light in, as well as to create a connection from the grocery market to the community spaces up above.

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Oasis Market+Com

munity K

itchenFloorplans

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Grocery Market

Physical Model

As well as being convenient, the Grocery Market will feature fresh, local produce an an affordable price. For customers paying with SNAP, their EBT cards will spend twice as far as cash would.The dynamic interior of the space will differentiate it from other convenience stores or corner stores in the area, while making it a special and unique experience for all members of the community. Because this is such a special place, it will become a shopping destination for inhabitants and visitors all over the city of Columbus.

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Community KitchenOasis M

arket+Comm

unity Kitchen

In an effort to make a change in the community, the Community Kitchen will serve not only as a resource that is much needed in this community, it will also be an educational tool. My research has proven that family meals can contribute to a healthier lifestyle, and in turn, dramatically reduce the obesity statistics in children. By having this resource in the community, it allows families to have a meal together as many times as they'd like. The kitchens are fully-equipped and reservable. The menu would be prepared by a licensed dietitian, which could work as a partnership between Mount Carmel Hospital nearby.

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Heather Schrand

Community Spaces

The atrium will cut through the center of the space and will align with a skylight directly above. The skylight will allow natural light to permeate deep into the space and act as a natural spotlight to the product below. The curvature of the walls will extend up through the atrium to the second level to connect the spaces together in an organic way.

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Heather Schrand

Community SpacesOasis M

arket+Comm

unity Kitchen

The Community Living Room will be a space for residents to relax and lounge. The space will feature nostalgic photography of Franklinton, and a great view of Columbus. The modular lounge seating will easily accommodate large groups, while those seeking solitude will be have a space as well. The full-wall offices in this space can house the registered dietitian, as well as grocery market manager.

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The Urban Oak Hotel Lobby

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The Urban OakConcept

This hotel concept will embrace visitors seeking out the experience of a staycation, or a vacation within their own city, which holds the convenience of being less than an hour away from home. Through the philosophy of ‘farm-to-table‘ Americans have begun making a conscious effort to support their local community, whether through local produce, artisans, businesses, ect. By joining together this concept with a reinvention of the traditional Bed and Breakfast experience we can create the hotel of the future.The Urban Oak hotel will revitalize the bed and breakfast experience in an Urban Atmosphere. All throughout the design process materials where chosen based on their native and organic origins, giving the space a warm and residential ambiance with a modern twist. By utilizing reclaimed woods, natural slate, strategic glazing and LED lighting this building is well on its way to becoming LEED Certified.Through the incorporation of group seating, staycation packages, and local beers on tap, this space will become the unsurpassed ‘hot spot‘for locals and tourists alike looking to experience a fresh and urban D.C.

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Inspiration+Personas

The Urban OakThe Urban OakRevitalizing the Bed and Breakfast experience in an Urban Atmosphere

“Millennials are not your traditional guests,” explains Mike Konzen, Principal, PGAV Destinations. “They do not take leisure trips ‘just because,’ but are looking for something that resonates with their need to make a difference.”

precedent studyprecedent study The global hotel industry generates approximately 400-500 billion US dollars in revenue each year, with 1/3 of that revenue being attributed to the United States. In 2014, 6.5 trillion U.S. dollars were spent on global travel. Each year, Washington, DC hosts over 19 million visitors, with a predicted annual growth of 2-3%. This growth can be attributed to the millennial generation. Millennials are on the forefront of the future, holding the majority of monetary spending power, with the collective potential to spend $200 billion annually beginning in 2017. This diverse generation is becoming the new young professionals and moving into metropolitan areas, while others are beginning to have families of their own and set down roots in the suburbs of booming cities, such as Washington, DC. With an expanding family, and limited time and money for extravagant vacations, the millennial generation has to get creative about how they travel.

Urban Retreat

connect

Create A Staycation

Locally

Urban Retreat

Create A Staycation

Locallyconnect

Concept StatementConcept StatementThis hotel concept will embrace visitors seeking out the experience of a staycation, or a vacation within their own city, which holds the convenience of being less than an hour away from home. Through the philosophy of ‘farm-to-table’ Americans have begun making a conscious effort to support their local community, whether through local produce, artisans, businesses, ect. By joining together this concept with a reinvention of the traditional Bed and Breakfast experience we can create the hotel of the future. The Urban Oak hotel will revitalize the bed and breakfast experience in an Urban Atmosphere. All throughout the design process materials where chosen based on their native and organic origins, giving the space a warm and residential ambiance with a modern twist. By utilizing reclaimed woods, natural slate, strategic glazing and LED lighting this building is well on its way to becoming LEED Certified. Through the incorporation of group seating, staycation packages, and local beers on tap, this space will become the unsurpassed ‘hot spot’ for locals and tourists alike looking to experience a fresh and urban D.C.

User ProfilesUser profiles

Geoffrey is a campaign manager for a prospective U.S Senator. His office is a small space within walking distance from the hotel and he likes to have lunch meetings at the hotel’s restaurant, which is also a convenient place to unwind after work, which can often be very late. He likes the high-end environment to impress associates and potential investors and needs an upscale menu and bar environment to accommodate all types of meetings and people. Sometimes during meetings he prefers to have a more private space, opposed to a ‘group seating’ area. During campaign season he finds himself struggling to maintain social relationships outside of work, so having a place like this gives him the opportunity to have friends meet him more frequently without taking him too far from work.

Liam is part of D.C.’s Local Young professional club who lives and works close by. He and his friends like to get together for dinner & drinks a few times a week after work. They don’t stay the night at the hotels, but love the high-energy atmosphere and meeting new people. Likes the idea of supporting “local” businesses over large corporations and giving back to his community. He spends his weekends doing volunteer work with children in the neighborhood. Liam also does not own a car and uses his bicycle or public transportation to get around town.

Jessica and her girlfriends need a Girls Weekend free of children, car pools and cartoon re-runs. She lives within an hour of the downtown D.C. area and loves the idea of a “stay-cation” close to home, which also feels like you are getting away. Theses friends would love to have a Monthly or bi-monthly place to go to relax and catch up with each other. They are looking for a cocktail bar environment with light food, and also potentially a spa and salon space to relax and be pampered

Essence BoardEssence Board

The Urban OakThe Urban OakRevitalizing the Bed and Breakfast experience in an Urban Atmosphere

“Millennials are not your traditional guests,” explains Mike Konzen, Principal, PGAV Destinations. “They do not take leisure trips ‘just because,’ but are looking for something that resonates with their need to make a difference.”

precedent studyprecedent study The global hotel industry generates approximately 400-500 billion US dollars in revenue each year, with 1/3 of that revenue being attributed to the United States. In 2014, 6.5 trillion U.S. dollars were spent on global travel. Each year, Washington, DC hosts over 19 million visitors, with a predicted annual growth of 2-3%. This growth can be attributed to the millennial generation. Millennials are on the forefront of the future, holding the majority of monetary spending power, with the collective potential to spend $200 billion annually beginning in 2017. This diverse generation is becoming the new young professionals and moving into metropolitan areas, while others are beginning to have families of their own and set down roots in the suburbs of booming cities, such as Washington, DC. With an expanding family, and limited time and money for extravagant vacations, the millennial generation has to get creative about how they travel.

Urban Retreat

connect

Create A Staycation

Locally

Urban Retreat

Create A Staycation

Locallyconnect

Concept StatementConcept StatementThis hotel concept will embrace visitors seeking out the experience of a staycation, or a vacation within their own city, which holds the convenience of being less than an hour away from home. Through the philosophy of ‘farm-to-table’ Americans have begun making a conscious effort to support their local community, whether through local produce, artisans, businesses, ect. By joining together this concept with a reinvention of the traditional Bed and Breakfast experience we can create the hotel of the future. The Urban Oak hotel will revitalize the bed and breakfast experience in an Urban Atmosphere. All throughout the design process materials where chosen based on their native and organic origins, giving the space a warm and residential ambiance with a modern twist. By utilizing reclaimed woods, natural slate, strategic glazing and LED lighting this building is well on its way to becoming LEED Certified. Through the incorporation of group seating, staycation packages, and local beers on tap, this space will become the unsurpassed ‘hot spot’ for locals and tourists alike looking to experience a fresh and urban D.C.

User ProfilesUser profiles

Geoffrey is a campaign manager for a prospective U.S Senator. His office is a small space within walking distance from the hotel and he likes to have lunch meetings at the hotel’s restaurant, which is also a convenient place to unwind after work, which can often be very late. He likes the high-end environment to impress associates and potential investors and needs an upscale menu and bar environment to accommodate all types of meetings and people. Sometimes during meetings he prefers to have a more private space, opposed to a ‘group seating’ area. During campaign season he finds himself struggling to maintain social relationships outside of work, so having a place like this gives him the opportunity to have friends meet him more frequently without taking him too far from work.

Liam is part of D.C.’s Local Young professional club who lives and works close by. He and his friends like to get together for dinner & drinks a few times a week after work. They don’t stay the night at the hotels, but love the high-energy atmosphere and meeting new people. Likes the idea of supporting “local” businesses over large corporations and giving back to his community. He spends his weekends doing volunteer work with children in the neighborhood. Liam also does not own a car and uses his bicycle or public transportation to get around town.

Jessica and her girlfriends need a Girls Weekend free of children, car pools and cartoon re-runs. She lives within an hour of the downtown D.C. area and loves the idea of a “stay-cation” close to home, which also feels like you are getting away. Theses friends would love to have a Monthly or bi-monthly place to go to relax and catch up with each other. They are looking for a cocktail bar environment with light food, and also potentially a spa and salon space to relax and be pampered

Essence BoardEssence Board

The global hotel industry generates approximately 400-500 billion US dollars in revenue each year, with 1/3 of that revenue being attributed to the United States. In 2014, 6.5 trillion U.S. dollars were spent on global travel. Each year, Washington, DC hosts over 19 million visitors, with a predicted annual growth of 2-3%. This growth can be attributed to the millennial generation.Millennials are on the forefront of the future, holding the majority of monetaryspending power, with the collective potential to spend $200 billion annually beginning in 2017. This diverse generation is becoming the new young professionals and moving into metropolitan areas, while others are beginning to have families of their own and set down roots in the suburbs of booming cities, such as Washington, DC. With an expanding family, and limited time and money for extravagant vacations, the millennialgeneration has to get creative about how they travel.

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FloorplanThe Urban Oak

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Welcome Desk

Upon entering the hotel lobby through the residential style doors, you are immersed into a living room vignette and greeted with a warm, welcoming, wooden reception desk. The floor to ceiling wood creates a distinctive space designated for check-in, which makes you feel as if you are inside a home, rather than a big chain hotel. The space is adorned with local, natural, materials, indigenous to the D.C. area, such as oak, in a variety of different forms. This warm oak is accented by the cold, rough, texture of slate, which is used to signify interaction points between the guests and the hotel staff.

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The Urban Oak

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Heather Schrand

In the center of the main lobby is a large, double-sided fireplace, which acts as a privacy screen separating the bustle of the check-in space from the tranquility of the Living Room area. This area is meant as a place for guests to enjoy and relax. There is a coffee bar with local pastries and locally brewed coffee that guests can enjoy any time of the day, as well as a television for guests to stay informed ofcurrent events. This area also boasts the entrance to the hotel management office near the front desk.

Living Room

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Heather Schrand

Library

In a modern day Bed and Breakfast, it is important to keep the residential influence strong to make all guests feel at home. This means a quiet place to get away, even if it is just downstairs from their hotel room. The Library offers a large selection of books that can be read byguests, and also a distraction-free place to relax. Comfortable seating and an expansive built-in bookcase adorn the room. Materials used in this room are inspired from the cherry blossom trees that bloom every spring in Washington, D.C.

The Urban Oak

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Heather Schrand

Just opposite the Library is the Sequoia Bar and Lounge. The large bar front is clad with cut oak trees and topped with slate. The metal stools add a modern, industrial touch to the warm space. The bar features a full bar as well as a variety of local craft brews to immerse the customer into a full local experience, and even the opportunity to take a growler of their favorite brew home. The bar is surrounded with high-top table seating to allow guests staying for a longer duration a more comfortable seat. Across from the bar is the main entrance where folding doors can be fully opened to welcome passersby in, and during warmer months, the bar seating can be expanded outside.

Bar+Lounge

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Heather Schrand

Dining Room

Separated from the bar area by custom made glass etched in tree bark, the main dining room will have a more relaxed ambiance. The soft lighting and comfortable seating will ensure guests may never want to leave. The oak tables can be combined to accommodate largergroups or separated for more privacy. To accommodate the lunch crowd, an abundance of high-top seating runs through the space for solo diners. This area is draped in a canopy of ivy to bring natural color in, and add a layer of privacy to the space. For local businesses, a semiprivate conference-style dining room can be reserved for lunch or dinner meetings.

The Urban Oak

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