heather jackman's online marketing plan

12
Cindy Greenfield “I Expect Only The Best For Your ONLINE MARKETING PLAN “I Expect Only The Best For You’

Upload: otv-online-media

Post on 19-Feb-2016

218 views

Category:

Documents


0 download

DESCRIPTION

Why Heather Jackman will set your home apart from other listings online

TRANSCRIPT

Page 1: Heather Jackman's Online Marketing Plan

Cindy Greenfield

“I Expect Only The Best For Your

ONLINE MARKETING PLAN “I Expect Only The Best For You’

Page 2: Heather Jackman's Online Marketing Plan

88% of consumers begin their home search on the internet.

Reach the widest audience of potential buyers.

More buyers = better chance of finding one willing to meet your terms, price and desired closing date.

ONLINE MARKETING PLAN OBJECTIVES

2

Page 3: Heather Jackman's Online Marketing Plan

94.3% said internet was becoming more important than print.

NEW MOVER SURVEY

Source: Conducted by DME, Inc. for REALTOR.com

®

Findings, April 2008

YES – 94.3%

NO – 4.7%

3

Page 4: Heather Jackman's Online Marketing Plan

32% OF BUYERS FOUND A HOME VIA THE INTERNET - UP FROM 8% IN 2001

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008

4

Page 5: Heather Jackman's Online Marketing Plan

NAR 2008 PROFILE OF HOME BUYERS & SELLERSFACTS ON WHAT IS WORKING AND WHAT IS NOT

buyers are now here

2002: Internet surpassed print ads

2004: More buyers found their home on internet than from signs

2008

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008

5

Page 6: Heather Jackman's Online Marketing Plan

TOTAL MONTHLY MINUTES SPENT ONLINE (NATIONWIDE COMPARISON, in millions)

Source: comScore Media Metrix, September 2009 

7

Your home will be onRealtor.com and manyother Major Online Sites

Page 7: Heather Jackman's Online Marketing Plan

All my Listings get Pro Photo Shoots

®

I will make yours stand out

8

HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?

We blast your video touracross the web where it canbe picked up by major searchengines like Google & Yahoo

www.123YourRoad.com

• I will make your home stand out with a Professional Photo Shoot & Video Web Page

Page 8: Heather Jackman's Online Marketing Plan

HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?

• Enable your home to rise to the top of majoronline real estate portals like Realtor.com, Trulia, Zillow, Active Rain and more....

Page 9: Heather Jackman's Online Marketing Plan

Every listing will get a mobile web site & rider

Try It!

9

Unique State of The Art Marketing

123.CPIX.mobi

REAL ESTATESmartPhones out number computers 4 to 1

Samples:http://225.CPIX.mobihttp://217.CPIX.mobi

Your home gets a SmartPhone Video Tour

Page 10: Heather Jackman's Online Marketing Plan

10

Unique State of The Art MarketingYour home will be printed on my business cards andhanded out to all realtors and brokers I meet with.

Brokers Opens, Open Houses & Showings

Front of my business card:

Your home on the back:

Page 11: Heather Jackman's Online Marketing Plan

BEST OF ALL WORLDS

6

BUYERS WHO ARE JUST ON

REALTOR.COM®

BUYERS WHO SEARCH OUR LOCAL SITE AND

REALTOR.COM® PRINT ADS

BUYERS SEARCH OUR LOCAL WEB SITE

Video Networks

123.CPIX.mobi

Hearthside