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Heart of theArtsMonthOctober 1 31, 2011

In conjunction with Americans for the Arts, National Arts & Humanities Month is recognized and promoted

throughout the country and each year Florida issues a proclamation recognizing October as Floridas month to

also celebrate and promote arts and culture in our state. To celebrate, raise awareness and promote arts and

culture in Polk County, October 2011 is Heart of the Arts Month and is open invitation for the local community,

guests and visitors to discover our arts and cultural offerings.

Polk County has a broad range of exciting cultural activities for residents and visitors throughout the year. In

October, were celebrating our artistic diversity by uniting to showcase arts and culture programs such as artist

talks and exhibits, festivals and performances.

Throughout the month of October, if you are a member of one of these organizations, youre a member of ALL

of them! If you are a member of one of these participating organizations you can use your membership as a free

admission pass to ANY of these organizations. In addition, there are a number of events taking place during the

month for you to attend.

Participants: Each member of the cultural arts committee is invited to be a participant in Polk Arts Month. Each

organization must firmly commit to taking the necessary steps to be a productive and active Polk Arts Month

participant. Organizations must produce an event to include in the monthly listing and implement the admission

special procedures within their front line operations.

Events: Each organization must submit events to be listed as part of Polk Arts Month. In addition, a kick-off

event will be held as the new Polk Arts Alliance annual fundraiser at the beginning of the month.

Marketing: The crux of this offering is a solid, wide-spread marketing plan that includes partnering with local

agencies to provide the marketing vehicle to promote the event. By partnering with Visit Central Florida, a large

portion of the promotion of the month could be woven into already existing marketing.

Collateral Materials - A postcard with unique look and appeal could be mailed by each participatingorganization to their members listing events and advertizing the months activities. Use one edition of

Artifacts Magazine to discuss arts and cultural awareness and advocacy. Ask an elected official or

legislator to write an article encouraging people to engage.

Online - Use the PAA website to focus on the months activities. Partner with Visit Central Florida toincorporate a new online arts and cultural component on the website to promote the month with

information, link to PAA website, getaway package.

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Event Task & Idea Listing

Administration of Evento PAA is presenting organization participated in conference call 3/30 & 4/14o Task force members: Jenn Beam, Joni Allen, John Pierce, Sharon Bevis, Mike LePan, Meri Mass,

Cindy Rodriguez, Cynthia Haffey

o Task force meeting: Friday, March 11, 2011 at 9 a.m. Meet to discuss evento Secure CAC organizations participation create registration form that explains the membership

exchange, BOGO and event offerings in progress

o Categorize the CAC organizations events: Classes/Workshops, Dance, Film, Heritage/Ethnic, Kid-friendly, Literature/Poetry, Museum, Music, Theater, Visual Arts

o Assign tasks to committee members Activities & Events

o Create kick-off event Suggested at Polk Museum of Art, Bok Tower Gardens or Ritz Theatreo Platform Art will help coordinate/secure space for kick-offo Ask CAC best time for kick-off evento Suggested kick-off event/fundraiser logistics:

Goodie bags for audience Ticketed event: $50-125/per person HAM Sampler Continuous entertainment: art, performance, music Party atmosphere CAC orgs to have displays/booths Invite all PAA friends, interested parties, legislators, members, local officials, VIPs

Sponsors and Endorsementso Create sponsorship opportunities packet Merge with Individual & Corporate Partnerso Meri will send proposal to Brighthouseo Target specific businesses for cash sponsorshipso VCBo Mail/Email invitations to all State Legislators, Local Officials, Legoland VIPS

Promotions/Marketingo Met with Polk Ad Fedfamily of logos for letterhead, ads, website, etc.; iphone and droid app,

microsite; bingo card; video at Outpost; media sponsors

o VCB role What opportunities for event support are available to us hotel packageso Create a micro website

Events, Information, FAQ, Passport, Sponsors, Supporto Secure in-kind support for HAM image, graphics and collateral pieceso Create and direct mail a postcard to all organizations memberso Dedicate the September Artifacts to HAM with arts advocacy and awareness themeo Create a newspaper passport to the artso Secure in-kind support from local newspapers