CONFIDENTIAL – ALL RIGHTS RESERVED – HEART MEDIA GROUP

HEART MEDIA GROUPA FULLY INTEGRATED LUXURY

MEDIA GROUP

PRESENTATION FIPP ASIA - SEPTEMBER 2018 -

BACKGROUND OVERVIEW

Graduated from Sciences Po & ESSEC, have been in Asia

since 1994.

I was heading ELLE Taiwan in the 90s,

Then created my first media company, ADKOM (Publisher of

ASIASPA / AP BOATING / ACTION ASIA / LP / JET AP / CHINA

BOATING, etc.), which was subsequently acquired in 2008 by

media giant SPH.

I spent 3 years with SPH, and then was semi-retired for a year.

By 2012 I was looking for an acquisition opportunity and then

came HEART MEDIA:

. Ageing Founder, all Print focused

. Small Portfolio but interesting Brands in place

. The Due Diligence lasted 5 months

. The acquisition was done in April 2013

A new adventure was to begin and …… there was room for

GROWTH !

CONFIDENTIAL – ALL RIGHTS RESERVED – HEART MEDIA PTE. LTD.

Full Turn Around – “do not be afraid of change”

New Office 3 months after acquisition

New Staff / Digital team

New mindset / New process

Events / Marketing team recruited

Visibility on the Ground / Communication

What we could not launch ourselves, we licensed or we

acquired:

We licensed L’OFFICIEL for Singapore in 2013

We licensed L’OFFICIEL for Malaysia in 2015

We acquired LUXUO.com in 2015

And we launched ourselves:

SEA’s leading Art Publication ART REPUBLIK

The RendezVous series in Phuket, Penang, Singapore

A crypto-news portal / A Cryptocurrency

We have been seen as on the move, we have been lean &

fast, we have surprised the market and ….. our competitors !

CONFIDENTIAL – ALL RIGHTS RESERVED – HEART MEDIA PTE. LTD.

HEART MEDIA

2 - DIGITAL

3 - HIGH-END EVENTS

4 - BLOCKCHAIN

1 - PRINT

IN SUMMARY – WE BUILT AN INTEGRATED ECOSYSTEM IN THE

LUXURY SPHERE FROM 2013 TO 2018

APRIL 2013

7 LUXURY WEBSITES

3 LARGE SCALE EVENTS

1 CRYPTOCURRENCY

14 LEADING PUBLICATIONS

SEPT. 2018 - HEART MEDIA GROUP – A POWERFUL CLOUT

> REACHING 1,800,000 AFFLUENT INDIVIDUALS EVERY MONTH ACROSS ASIA

> A PORTFOLIO OF 300 ACTIVE LUXURY CLIENTS GLOBALLY

7C O N F I D E N T I A L

POTENTIAL M&A

- JULY 2018 -POWERFUL BRANDS

DIGITAL

EVENTS

PRINT

BLOCKCHAIN

aditus

8

POTENTIAL M&A

- JULY 2018 -PROPRIETARY DATA80,000 qualified affluent contacts

7,000 HNWI across Asia – old money

2,200 Crypto-Affluents – new money

DIGITAL

EVENTS

PRINT

BLOCKCHAIN

A WELL-DEFINED COMMUNITY ENGAGED ON A DAILY BASIS

9C O N F I D E N T I A L

FOCUS ON PRINT

Fashion publications

Publishing leading international fashion magazines in

Singapore & Malaysia (L’OFFICIEL, MEN’S FOLIO).

Strong credibility and connections with fashion / luxury

brands.

Watch publications

Publishing the most respected watch publication (WOW) in

5 markets across SEA.

Yacht publication & others

Publishing the leading Yacht magazine YACHT STYLE in

Asia, access to HNWI.

Publishing other market leading magazines in the field of Art

(ART REPUBLIK) & Real Estate (PALACE).

Overall, all publications have their Trademarks & IP

fully registered & protected.

10C O N F I D E N T I A L

FOCUS ON DIGITAL

Strong focus on www.LUXUO.com

Launch of www.LUXUO.my (Malaysia)

Revamping of www.lofficielsingapore.com / January 2018

Revamping of www.lofficielmalaysia.com / February 2018

Revamping of www.mens-folio.com / May 2018

Push on social media

Push of our Instagram accounts: @luxuo

@lofficielsingapore / @mensfolio / @artrepublik /

@lofficielmalaysia/ @watchwow @yachtstyle

Push of the related Facebook pages (380,000 fans),

Instagram (150,000 followers), Twitter (114,000 followers)

and LinkedIn (50,000 connections across all brands)

On tablets:

All titles available for download and subscription in digital

editions at reduced rates on Apple and Android smart

phone and tablet devices through MAGZTER app.

Overall, a monthly digital reach of over 1.4M people

through the Heart Media websites & Social Media

properties.

11C O N F I D E N T I A L

FOCUS ON EVENTS

3 major High-End events

PHUKET RENDEZVOUS / SINGAPORE RENDEZVOUS /

PENANG RENDEZVOUS.

Luxury lifestyle events in a nautical environment centered

around yachts / supercars / real estate / classic cars / watches /

alcohol.

Acquisition of proprietary data (HNWI). Platform to showcase all

of Heart Media Group activities and media properties.

VIP events

Organization of smaller scale events & VIP focused in Asia’s

capital cities: Singapore, Hong Kong, Shanghai, Kuala Lumpur,

Bangkok, Jakarta, HCMC.

Centered around high-end watches, fashion, real estate, home

decors, supercars, art, finance, blockchain & cryptocurrencies,

etc.

Strong ROI provided to brand partners.

12C O N F I D E N T I A L

FOCUS ON THE BLOCKCHAIN

ADITUS, the first luxury access platform for crypto-

affluents. Powered by Smart Contracts and Blockchain

technology.

Offering privacy, convenience, choice of crypto-

currencies to transact in and rewards ;

And access to luxury merchants and high end

services globally.

ADITUS, the first Token to attack this billion dollar

market gap. Now traded on 6 exchanges.

CRYPTOINVESTOR.ASIA, Asia’s leading

cryptocurrency news delivered on a daily basis.

Over 100,000 unique visitors / month.

High potential for growth in a vibrant ICO environment.

13C O N F I D E N T I A L

VIDEO

THE PHUKET RENDEZVOUS

2018

THE BUSINESS – FAST FACTS

A TURNOVER MULTIPLIED BY CLOSE TO 3 TIMES

IN 5 YEARS

POSITIVE EBITDA IN 2018

DEBT FREE

Revenues Breakdown 2017-2018

Print: 46%

Digital: 32%

Events: 18%

Licenses: 2%

CONFIDENTIAL – ALL RIGHTS RESERVED – HEART MEDIA GROUP

CONCLUSION

HEART MEDIA GROUPIN 2018, A FULLY INTEGRATED LUXURY

MEDIA GROUP

PRINT – DIGITAL – EVENTS – CRYPTO

THANK YOU ! LINKEDIN: OLIVIER BURLOT