Strategy

Marketing & Advertising

Initiatives To

Increase

Hearing Aid Customer Sales

By All In The Lead, Inc..

Phone 480-907-7089 .. Fax 623-398-0746

Main Directive

The purpose of this proposal is to provide the information necessary for you to

consider using our firm as a primary source of marketing that will give you a consistent flow of qualified prospects on a daily basis. Our services are priced on a performance

fixed fee basis keeping your reimbursement, sales capabilities and profitability in mind.

Our firm provides our clients with excellent live (real-time) in bound calls of peo-ple looking for a hearing solution including testing and screening services. (Hot Trans-

fer Leads)

Advertising methods used to generate interested compliant inbound calls are: National PI—Radio and TV advertising, online marketing, direct mail, relationship mar-

keting with associations and churches, print advertising, referral based programs and offerings to existing clients and inquiries from our own data. We are one of the largest

source of over 65 year old and care giver prospect data in the US.

See .. Just to mention a few of our Sites

www.DiabeticHealthOnline.com

www.FreedomPowerchairs.com www.Hot-Transfer-Leads.com

www.BloodSugarBuster.com www.SalesLeadBank.com

Our system will help you provide your products and services by delivering leads

in a timely fashion using the upmost care and the highest respect to patient—clients. We will do whatever is necessary to maintain a professional and user friendly sys-

tem that will benefit all of the patients, and most importantly your organization.

Challenges and the Process...

Our process is to first qualify the inbound caller and then find the appropriate

program to help them with their health needs. We filter out people that are unwilling to provided needed information to determine eligibility. Our system is designed so that

our marketing services will help you monetize very quickly and our initial goal will be to determine which people have coverage's and the ability to purchase based on home

ownership and credit. Through this process we will also determine which patients qual-ify for private insurance, Medicare, Medicaid, cash programs as well as monthly finan-

cial payment plans.

Qualification steps we will take are as follows:

1. Our call centers take inbound calls as ads run throughout the US. 2. Our online system allows us to qualify self reported medical needs and insur-

ance coverage as well as other pertinent details.

A. We gather basic information that will determine their hearing issues. B. We confirm and obtain complete contact information.

C. Content: (See online screen shots with our internal questionnaires)

3. After determination and qualification, the patient is transferred to your office for a phone conference call immediately. A three way hand shake is done between the

patient, our representative and your sales agents. At this time your primary job is to book the screening or hearing test.

4. Once the patient is qualified and transferred from our call center you will be able to see the details online while you are talking to the patient. You will also receive a

confirmation email of the content. At this point our representative will back out of the call and allow you to finish the intake on your end.

5. We schedule in bound calls for you based upon your hours of operation and the

number of people you have taking those calls. As a rule our clients tell us that each customer service rep can handle from 10 to 20 calls per day depending the other re-

sponsibilities they have in your office.

Fees

We charge approximately $55 to $70 in marketing fees for each intake we pro-

duce on hearing aid products. These fees are based upon volume of orders, consistency of orders, market coverage and other specifics that will be discussed. Minimum orders

for a test campaign are 50 calls-leads.

Our Capabilities

AITL is a National Marketing Firm operating in the 50 Continental States.

We currently have three call centers which represent 150 TSR Stations.

We can immediately handle your projected needs from as little as 50 calls per

week to hundreds of calls per day for any given client.

John White, Marketing Chief has been in this business for 22 years and has been in-

volved in health care marketing and operations for 18 years since the inception of Lib-erty Medical.

We are intimately familiar with Medicare compliance and are experts in many types of

marketing and media management for health care verticles.

What’s Next

If your management would like to move forward then we will need to schedule a

conference call as soon as possible so that we can discus your specific needs and a written agreement. The terms of our agreements are straight forward and easy to im-

plement within a day. After the agreement is executed, we are prepared to start imme-diately.

To schedule the conference call:

Tommy Bosch 480-907-7089 Ext 301—Conference line is 712-432-1620 pin is 856036# Enclosed are a few pictures of the High Point NC offices.

Screen Shot Of Hearing Aid Lead (www.rbsleads.com) TSR Instructions Thank You for calling about the Hear Clear Program. Would you like a compli-

mentary hearing screening—test? Great, I just need to ask a few questions then I will connect

you with a hearing specialist to schedule your screening.

* First Name MUST REPEAT BACK TO PATIENT

* Last Name MUST REPEAT BACK TO PATIENT

* Address

* City

* State

* County

* Zip Code

* Is this address an Apartment, or are you a Home Owner? Apartment Home Owner

* Phone MUST REPEAT BACK TO PATIENT

Other Phone

What is Your Email Address?

* Best Time For a Hearing Screening—test? Morning | Afternoon | Evening

* Do you currently have healthcare? Yes | No * Our company bills insurance for you and has in-house financing if needed - May I ask, How would you rate your

credit? Excellent | Good | Fair

If Yes: Medicare | Medicaid | Private | Other

TSR Cancel Lead IF MEDICAID. Cancel (then Submit)

TSR: In order to setup the best test for you, May I ask a few questions concerning your hear-

ing?

Do you have a problem hearing over the telephone? Yes No Sometimes

Do you have to strain to understand conversations? Yes No Sometimes

Do you find yourself asking people to repeat themselves? Yes No Sometimes

Do you have trouble hearing in a noisy background? Yes No Sometimes

Does a partner complain that the TV is too loud? Yes No Sometimes

Do you currently use any hearing aids or devices at this time? Yes No

TSR: Additional Comments?