healthymagination julie goon director, healthymagination govt. & ngo strategy march, 2010...
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healthymagination
Julie GoonDirector, healthymaginationGovt. & NGO Strategy
March, 2010
cost quality access
2 Presenter and Event
04/19/23
Healthcare has reached a tipping point
Pressure on governments globally to reduce costs – current model is unsustainable
Solutions must improve quality and lower the cost and variation of care
Innovations focused on the needs of local markets necessary, trickle down from the US not enough
Large societal issues define great markets
3Presenter and Event
9/28/2009
Double R&D to $1.5B on “green products”
Work with customers to increase revenue from $5B in 2005 to $20B in sales by 2010
Reduce GE carbon footprint by 1%
Be transparent & involved
$1.5B on R&D83 “eco” products
$18B revenue target in 2009~10% of GE company revenuesGlobal engagement
Reduction of 13%Save $100MM/year
Founding member of USCAP
Goals for 2010 2009 status
What we learnedThrough innovation … everyone can win:
+ Customers + Investors+ Employees + Public
Building on success…
3 Presenter and Event
04/19/23
Focus investment on key outcomes
3rd party validation
Improve qualityAccess improvementCost savings
15% 15%
15%
• Greater efficiency• Asset optimization• Maximize throughput• Reduce variance
• Managing chronic diseases
• Maternal & infant care
• Water & sanitation
• Screening for life-
threatening conditions
• Reducing medical errors• Remote medicine/ monitoring
• Early disease detection
75-80 validations3rd annual report
2011 2012100+ validations4th annual report
2010200944-50 validations2nd annual report
20-25 validations1st annual report
4 Presenter and Event
04/19/23
The need for healthcare innovation1
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“Big” health challenges • Rise of chronic diseases - Alzheimer’s; Diabetes;
Congestive Heart Failure; Obesity• Aging populations• Costs
Broaden technology & services • Innovation that drives access &
productivity
Global vs. local responses • Local solutions + global
applicability….Tools to address rural health
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Technology for lower-cost outcomes• Targeted, “ just what you need”
technologies or services
Rural/underserved focus• Health essentials: water & energy,
financing
Consumer-driven health• More innovations out of
hospitals (e.g. homes, retail settings)
• Consumer awareness, motivation
Accelerate healthcare IT• Enable physicians through
decision support & productivity tools, financing
Market Needs Best Solutions
Healthcare is changing around the world…so is GE
5 Presenter and Event
04/19/23
Wastewater Reuse
Ultrafiltration Membranes
• Reclaim, treat and reuse industrial wastewater
Water
Capital
• Electronic Medical Records financing ahead of Government incentives
• Extend HFS franchise to include Community Health Centers
Stimulus Simplicity
healthymagination …beyond GEHC
6 Presenter and Event
04/19/23
Sustain the momentum 2010 & beyond:ongoing commitment in content & marketing
that tap the NBCU portfolio year round
Healthy at NBCU: Nutritional LiteracyProportion of U.S. adults who are obese has doubled over past 3
decades to about 1/3rd of all adults and 1 in every 5 kids. -- CDC
•Insights on NBCU’s Health consumers
CONSUMER INSIGHTS
HEALTHY WEEKJune 21-27, 2010
ENGAGING CONTENT•Educate consumers on healthy living
..
HEALTHY BREAKFAST PANEL
•A marketing discussion
FAMILY RUN/WALK
•Encouraging families to take a healthy step together
EMPLOYEE ACTIVATION
•Engaging employee base around health & wellnessCOMMUNITY
CHALLENGE•100K+ participants activated
over 10 weeks
•Showcase NBCU’s biggest talent•First Lady TMYK 3/10
7 Presenter and Event
04/19/23
Consumer Touch
HC survey – 1,700 doctors and clinicians
• 54% loved the ads• 34.5% liked the ads• 8.3% ads were ok• 2.6% didn’t like the ads
88.5%
healthymagination ad results • Highlight the increasing number of
Americans who cannot afford healthcare• Show costs as an increasing percentage of
GDP• Analyze five year breast cancer survival
rates versus costs in 20 countries• Illustrate how Performance Solutions can
drive increasing Operating Room utilization• Showcase Health of Nations survey by
Economist Intelligence Unit
Upcoming data visualizations
8 Presenter and Event
04/19/23
Consumer Touch
As of 2/22• 5-star ratings for all YouTube Star videos• 1.5 million views• 100,000 suggestions/user generated videos
posted• Rhett and Link “Amazing New Yoga Poses”
– In less than a day, 52,000 views, 4,500 comments
Howcast video results
As of 2/22, 111,000 views
As of 2/21, 2,500 articles shared
YouTube challenge results
Sharing ad results
9 Presenter and Event
04/19/23
Imagination at Work
What you imagine, we can make happen
healthymaginationBetter health for more people
HealthAheadHealthAheadBetter health for the Better health for the
people of GEpeople of GE
HealthAheadHealthAheadBetter health for the people of GE
HealthAheadHealthAheadBenefits
HealthAheadHealthAheadSites
HealthAheadHealthAheadLiving
HealthAhead: Culture of Health
•Smoking
•Nutrition
•Prevention
•Stress management
•New design… consumerism
•Salaried, U.S.
•Tools (e.g. PHR, Health coach)
•Crowdsourcing
•HealthMates
•Follow the Leader
•Crotonville
Compliance: how we workHealth: how we live
•Employers
•Government, Payers
•Increase Value for every patient
HealthAheadHealthAhead‘GE City’
10 Presenter and Event
04/19/23
A new business strategy that reflects changing needs and emerging opportunities in HC
A commitment to increase our R&D investment in quality, access and cost and to bring the full focus of GE on these issues (GE Capital, NBCU, Energy & Water, GRC, Foundation)
A pledge to take on one of the world's toughest challenges and help people live healthier lives