healthcare finance y sales efficiency. - firstrain.com filehealthcare finance y sales efficiency....
TRANSCRIPT
Healthcare Finance Sales Efficiency.
The Objective: Sales efficiency and
market insights for a
dynamic market
segement
The Solution: Analytics for customerAnalytics for customer
intelligence and market
trends
The Results: New sales
opportunities and
better customer better customer
relationships
As a major player in the banking industry, this healthcare finance
company has taken a unique approach to helping healthcare providers
and payers minimize administrative costs and maximize cash flow. By
combining leading clearinghouse capabilities with premier treasury
management services, and over 20 years experience working with
healthcare payers and providers, it provides a full array of integrated
solutions to improve the healthcare revenue cycle. To succeed, this
companycompany’s sales force has to manage multiple clients per sales rep
while keeping up with the many dynamic changes in their segment,
from government regulations to acquisitions to turnover in their
customers’ personnel.
As a result, their sales team doesn’t have time to initiate online
searches to get new business insights. Yet it’s critical for customer
engagement to track and understand the changes at both the
healthcare subindustry level and at the specific customer level. In order
to improve the productivity of this company’s sales force and create
more sales opportunities, it’s necessary to automate the customer
meeting prep process by removing the need for the individual sales
person to initiate complex searches by delivering useful marperson to initiate complex searches by delivering useful market and
customer insights straight to their inbox.
“Healthcare is a dynamic segment with acquisitions, personnel changes, or new government
regulations every day. FirstRain gives us a onestop solution to automatically collect all of the
relevant intelligence and quickly draw insights that can be used in client meetings that very day.
We’re moreefficient and more effective in our client relationships thanks to FirstRain.”
Senior Vice PresidentHealthcare Finance Company
Copyright 2015 FirstRain. All rights reserved.
Advanced Analytics DrivingThe World’s Leading Enterprises
FirstRain was selected by the company for both their sales and marketing teams to help them understand the events that drive the healthcare industry on a daily basis. An individual sales account manager may be tracking many clients at one time and needs to have the exact customer intelligence for all of their clients automatically delivered to their desktop or mobile devices daily during their busy day. Sales can get their account-specific FirstRain analytics in real-time using CRM, FirstRain’s iPad, iPhone and Android Apps, or via a daily email brief. With FirstRain, sales walks into every client meeting armed with highly relevant, up-to-the-second relevant, up-to-the-second Web and Twitter based intelligence.
FirstRain enables this healthcare finance company’s sales, marketing and management teams to go to one source to understand the events driving the healthcare segment on a daily basis. FirstRain delivers business insights and data points that enable the sales person to focus the conversation with their client in ways they simply couldn’t before, creating more new sales opportunities. With FirstRain, their sales are always on top of their clients’ news and working more efficiently. The main benefits of FirstRain for this company are:
• the entire sales team, not just a few, are more effective in their client conversations by gaining business insights into each of their clients on a daily basis
• sales team efficiency is improved by providing all of the market intelligence in CRM
• no one has to remember to initiate time-consuming searches, as FirstRain results are delivered automatically