John Parmer, Ph.D.Health Communication Specialist

Centers for Disease Control and Prevention

January 30, 2013

Health Literacy: Getting to

Organizational Change

Office of the DirectorOffice of the Associate Director for Communication

Key Message

It is time to commit to measurable organizational change.

Presentation Questions What are the key developments in health

literacy in the U.S. ? How has the Department of Health and

Human Services (HHS) contributed to health literacy improvement?

Where can we go from here?

The Gap

Health Literacy of U.S. Adults

12%36%

Cycle of Crisis Care:A Patient Experience

Key Developments and Activities

$95 MILLION

Seven Goal Areas 1. Health information

creation and dissemination

2. Healthcare services 3. Early childhood

through university education

4. Community-based services

5. Partnership and collaboration

6. Research and evaluation

7. Dissemination of evidence-based practice

Attributes of a Health Literate Organization

Source: Adapted from Brach C, Dreyer B, Schyve P, Hernandez LM, Baur C, Lemerise AJ, Parker R. 2012. Attributes of a Health Literate Organization,   www.iom.edu/Activities/PublicHealth/~/media/Files/Activity%20Files/PublicHealth/HealthLiteracy/10attributes.pdf

1Supportive leadership

2Full integration

3Ready workforce

4Inclusive practices

5Needs-based

approach

6Confirmed

understanding

7Easy access to services

8Easy-to-use health

content

9High-risk situational

strategies

10 Clear communication

about health insurance

Health Literate Care:

A Patient Experience

Clear Communication Index List of 22 items to score communication

products Items identified through review of

scientific research in communication and related disciplines

7 areas Main Message and Call to Action Language Information Design State of Science Behavioral Recommendations Numbers Risk

What’s Next? Organizational change

Individual organizations Industry, government, education and non-profit sectors

Elements of organizational change Mine the research for practice insights Create and implement off-the-shelf products Track and report progress

• Document what organizations are doing differently• Document impact on policy-relevant outcomes

For more information please contact Centers for Disease Control and Prevention1600 Clifton Road NE, Atlanta, GA 30333Telephone, 1-800-CDC-INFO (232-4636)/TTY: 1-888-232-6348E-mail: cdcinfo@cdc.gov Web: www.cdc.govThe findings and conclusions in this report are those of the authors and do not necessarily represent the official position of the Centers for Disease Control and Prevention.

Thank you!What questions do you have?

www.cdc.gov/healthliteracyhttp://blogs.cdc.gov/healthliteracy/

Office of the DirectorOffice of the Associate Director for Communication

National Action Plan to Improve Health Literacy

Full text http://www.health.gov/communication/HLActionPlan/

Resources for goals and strategies http://www.cdc.gov/healthliteracy/PlanAct/index.html

Professional Resources: Free Training from HHS

http://www.cdc.gov/healthliteracy/GetTrainingCE.html http://www.hrsa.gov/healthliteracy/ https://cccm.thinkculturalhealth.hhs.gov/

Professional Resources: Health Literacy Websites

www.cdc.gov/healthliteracy http://ahrq.hhs.gov/browse/hlitix.htm http://www.ihs.gov/healthcommunications/ http://www.nih.gov/clearcommunication/ http://www.health.gov/communication/litera

cy/ http://www.hsph.harvard.edu/healthliteracy/

index.htm http://minorityhealth.hhs.gov/templates/bro

wse.aspx?lvl=1&lvlID=3