health 2.0 berlin code-a-thon - sponsored by aetna international
DESCRIPTION
Health 2.0 Berlin Code-a-Thon - Sponsored By Aetna InternationalTRANSCRIPT
Health 2.0 Berlin Code-a-thon Langenbeck-Virchow-Haus, Berlin
11.3.12-11.4.12
Q&A Webinar 11.1.12
Aetna Interna)onal October 2012
Aetna Inc.
About Aetna
Aetna Inc.
About § Interna)onal business segment of Aetna § Over 30 years experience in interna)onal expatriate market under Aetna Global Benefits
§ Over 700 employees worldwide (U.S., Europe, Asia and the Middle East) § One of the largest U.S.-‐based expatriate insurers § 97% client reten)on over past eight years
Membership
Products & Services
§ 24/7 member tools § Secure member website for claims submission, claims look up, transla)on databases § Provider directory applica)ons allowing members to find doctors and hospitals in their city via mobile device (iOS, Android, RIM)
§ Access to over 71,000 health care professionals worldwide § Named 2010 Interna)onal Benefits Provider of the Year by Forum for Expatriate Management
§ Nearly 500,000 members located worldwide
§ “Globally-‐mobile” members including expatriates, third country na)onals, U.S.-‐bound expatriates, key local na)onals and business travelers
§ Government public/private health partnerships
§ Comprehensive interna)onal health benefits products for globally mobile popula)on including medical, dental, vision, pharmacy, life, AD&PL and disability
§ Value-‐added services: emergency assistance, interna)onal disease and maternity management, health and wellness programmes, and pre-‐trip planning
§ Consulta)ve health management solu)ons for health care systems, government en))es and plan sponsors
Value-‐ Added
Aetna Interna?onal at a glance
Aetna Inc.
Empowering people to live healthier lives through innova?ve global cover, wellness and care management solu?ons.
To make quality health care more affordable and
more accessible
To be the global leader in empowering people to live
healthier lives
Our Cause
Our Strategy
We put the people who use our services at the
center of everything we do
Our Values
Our values are our guide
Aetna Inc.
Global presence, local footprint Suppor?ng our customers needs from loca?ons around the globe
Aetna Inc.
The mobile landscape
Overall: • Over 6 billion cellular subscrip)ons worldwide • China and India now account for 30% of total worldwide subscrip)ons • Over 8 trillion text messages were sent in 2011, but consumers are also embracing mobile email,
IM and MMS rapidly. More people are accessing the Internet via phone
• 1.2 billion ac)ve mobile-‐broadband subscrip)ons (17% of the popula)on)
• Mobile-‐broadband subscrip)ons have grown 45 percent annually over the last four years
• Mobile-‐broadband subscrip)ons outnumber fixed broadband subscrip)ons 2:1.
• In January 2012, 8.49 percent of Website hits/pageviews come from a handheld mobile device
• For aetnainterna)onal.com, April 2012 mobile page views were up 201.69% compared to April 2011
Apps, apps, apps….
• Over 300,000 mobile apps have been developed in three years. Apps have been downloaded 10.9 billion )mes. But demand for download mobile apps is expected to peak in 2013.
• 1 in 4 mobile apps once downloaded are never used again.
7 Global mobile statistics 2012: http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats#mobilepageviews
Aetna Inc.
Our interna)onal mobile strategy
8
Aetna Inc.
Our mobile strategy
Focus FIRST on tools that PROVIDE MEMBER SELF SERVICE OPTIONS
Focus SECOND on tools that IMPROVE MEMBER HEALTH
Focus THIRD on tools that EXPAND OUR CUSTOMER BASE
9
1 2 3
Aetna Inc.
Implemen?ng the strategy PROVIDE MEMBER SELF SERVICE OPTIONS Self service tools for members
– Extension of online web capabili)es to mobile devices, including access to online claims tracking, mobile claims submission, access to value add travel informa)on
IMPROVE MEMBER HEALTH
Health management services and condi?on management tools
– Condi)on specific pilots (for example diabetes SMS text pilot)
– HRA – Gamifica)on
EXPAND OUR CUSTOMER BASE
Individual sales tools
Internal sales enablement tools
Broker sales tools
Partnering with peripheral companies
Remote consulta)on
10
1 2 3
Aetna Inc. 11
Exis?ng and near term mobile capabili?es Mobile Op)mized Website – Aetna Interna)onal website is op)mized for mobile devices including touch and non-‐touch phones; available in 6 languages Provider directory applica)on in iOS and Android plaiorms: 1. Shanghai (Mul)-‐lingual -‐ English and Mandarin) 2. Middle East 3. Europe 4. India (IHO) 5. Southeast Asia 6. US Expat
Aetna iPad App: Global Benefits Marke)ng App -‐ Standalone tablet applica)on providing access to tools and resources anywhere – Contains sta)c marke)ng content including sales brochures, presenta)ons and videos for brokers
In-‐flight Ini)a)ves 1. Mobile Claim submission 2. Provider Directory for Canada, La)n America and Hong Kong 3. Developer’s Challenge at Health 2.0 in Berlin 4. Secure Member Capability
Aetna Inc.
Code-‐A-‐Thon Overview
12
Aetna Inc.
9:30 – Doors Open/Breakfast
10:00 – Welcome & Overview of the Day
10:30 – Idea pitch session and team formation
11:30 – Finish team forming and hacking begins
12:00 – Lunch!
1:00 – Continue Working
8:00 – Dinner and end of day
AGENDA (DAY 1) – Saturday, 11.03.12
Aetna Inc.
9:30 – Doors Open / Breakfast
10:00 – Overview of Day 2
10:15 – Continue coding...
1:00 – Lunch!
4:00 – Submit your project
5:00 – Final presentations and judging
6:00 – Winners Announced!
AGENDA (DAY 2) – Sunday, 11.04.12
Aetna Inc.
• Potential to improve individual health (25%)
• Technical merit (20%) • (for example - clever data/API implementations that work,
& can scale)
• Design merit (20%) • (for example - engaging and easy to use)
• Market potential (20%) • (for example - opportunities for monetization, size of
current/future target segment etc.)
• Originality of idea/concept (15%)
JUDGING CRITERIA
Aetna Inc.
• Each Team Gets 5 Minutes
• We Prefer Live Demos!
• 1 to 2 Introductory Slides Max
• Q&A
PRESENTATIONS
Aetna Inc.
• €10,000 in cash. And more. • 1st Place:
• €5,000 • Passes to Health 2.0 Berlin Conference • Demo on Health 2.0 stage • Entry into 2013 World Cup competition
• Runners-Up: • €1,000 (5 prizes in total)
PRIZES
Aetna Inc.
The goal of the Health 2.0 code-‐a-‐thon
18
Aetna Inc. 19
Using Health 2.0 to accelerate phase 2 of the mobile strategy
Focus FIRST on tools that PROVIDE MEMBER SELF SERVICE OPTIONS
Focus SECOND on tools that IMPROVE MEMBER HEALTH
Focus THIRD on tools that INCREASE REVENUE
1 2 3
Aetna Inc.
The winning applica?ons will… • Inspire Aetna Interna)onal members to improve their health (especially
those that may be managing a chronic disease or are at risk for developing one)
• Go way beyond another diet, health and fitness tracker
• Poten)ally integrate with the Aetna CarePass cloud
• Crea)vely incorporate health informa)on (self-‐reported, biometric and claims)
• Poten)ally integrate crea)ve uses of social media and communi)es (integra)ng with how people communicate and engage one another today)
• Poten)ally integrate with peripheral devices (glucometers, blood pressure cuffs, pedometers, etc.)
• Poten)ally integrate with doctors themselves
• Make healthcare fun, easy and engaging – we are compe)ng with all of the other apps out there on everyone’s device. We want our apps to be a top des)na)on for our members.
• Have broad appeal and workability for all types of people (the young, hip and cool and the not-‐so-‐young, not-‐so-‐hip and not-‐so-‐cool!) 20
Thank you