heakthy line!
TRANSCRIPT
Healthy Line
Speakers: Kocherbaeva AsselLi VictoriyaKaripzhanova Aigerim
Content
I. About our companyII. Our Product descriptionIII. Our potential CustomersIV. Future plans
2008, April – was founded 2008,December- first contract 2009,March – partnership with Genesis
PURE™ 2010, January- “Product of the year”
Our headquarter: Almaty; other branches in Astana, Karaganda and Atyrau
Historical events
Location
LOGO
We want to create in our country market of a healthy
high-quality diet food. At the heart of our work - a woman and her needs.
We try to do everything possible to match a high level
and make people happy and satisfied.
Mission statement :
Commit
ment
Respect
Quality
Integrity
Collaboratio
n
Inspiring
Corporate Structure
Number of employees: 1234
Healthy Line
Financial Department
Accountants and their assistants
Finance assistants
R&D Department
Research team
Technical department
HR Department
HR managers
Assistants
Main Departments
Head of the finance department
Head of the R&D department
Head of the HR department
Product description: The company specializes in
production of healthy food enriched by vitamins and minerals.
Prices: for middle class - 3800-6500 kzt for upper class - 7600-10000 kzt
Product’s unique selling pointsThe product has analogues only
abroadnot expensive, high qualityIndividually prepared menu using
special methods. delicious meal full of nutrients,
vitamins and mineralsGMO- free
Potential customers:
Analysis of customers’ survey
overweight womenall women
age 25-59 years
50,6 % of overweight women
What would you prefer: healthy or delicious food?
healthydelicious
Future plansExpanding of the business The company's goal in the next several
years is to make an overwhelming impact on the natural food products industry and create a large consumer demand for the product.
Strategic Relationship The company will has strategic pertnership
with Genesis PURE™ organic fruit juices and water and other products. Also, we place advertisements on the Internet portals such as www.site.kz, www.neolabs.kz.
Thank you for attention!