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eBay Israel Utilizing Data for Brands Success
December 2013
Yuval Matalon
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Our Profile 2 office locations – Netanya & TLV (~7500sqm), ~250 people Expertise: • Structured Data • Innovation & New Ventures • IL CBT BU • Analytics • Mobile TLV
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What Israelis sell on eBay? 3
Fashion Collectibles H&G
What Israelis sell on eBay?
Other Lifestyle B&I Parts Electronics
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eBay Israel Marketplace – What are we doing? 4
What are we doing?
Setting up sellers
growth and
incentive
plans
Embracing Israeli Technology
to enhance sellers
performance
Export Portal &
Social Media
export.ebay.co.il
Expose sellers to
eBay’s corridor
opportunities
Close cooperation with
PayPal
for managed
accounts
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eBay Israel Marketplace – What are we doing? 5
What are we doing? Developing seller services
Market
research
Data integration
API tools development, ERP,
CRM & Magento
Store & listing design,
coding, user experience
& branding on eBay
Editorial - Unique content
development for stores, listings ,
items description & search optimization
Photographing
Internal Process optimization
and customer
support consulting
Design – Logo,
packaging, inserts
and greeting cards
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eBay Israel Marketplace – What are we doing? 6
What are we doing? Shipping & logistic solutions
Fulfillment centers
& hubs in US & EU
Drop-Shipping from
Hong-Kong &
China
1 Day
Shipping to
US & EU
Preferred rates for
eBay sellers & payment
with
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The potential 7
The potential – Unique Israeli products
World wide known
and unknown
Unique Israeli-
made products
Diamonds, Jewelry &
Gemstones
Health & Beauty
Clothing,
Shoes &
Accessories
Expanding your
business
globally
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Every 15 sec. an Israeli sells a product on
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Every 2 min. an item is shipped to the US
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Every 20 min. a
Judaica item is
being sold
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8.91 carat diamond was recently sold by Israeli seller for over 350,000 NIS
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Did you know?
Every 4 sec. an Israeli buys an item on eBay
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Dental clinic equipment
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Donut production machine
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Underwater scooter
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Rolex gold watch was bought for 277,000 NIS
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Israeli bought a 458 Ferrari
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Houses in Florida
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PRESENTATION TITLE GOES HERE 19
small
BIG opportunities
country
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Market research and Product analysis Tool
ebay eco system
Manufacturing Brand point of view
Harnesses structured and catalog data
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Support Business development win new business
Support Account management expand existing businesses
Help brands and manufactures make better decisions
Business Needs
Solution Tech Reqs Big Data - Support up to 5 billion rows
Support up to 100 concurrent users
Immediate response – less than 3 seconds
Great UX
Rapid development
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Home Page
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Set filters: Time - 2013
Site – united states
Brand – GoPro
Item condition - new
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In Camcorders - GoPro brand is ranked #1 with a 44.35% ebay market share
where is there additional potential for GoPro on ebay?
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Next step is brand view on specific category and Set filters: Time - 2013
Site – united states
Category – Camcorders
Brand – GoPro
Item condition - new
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Note competing brands and top products GoPro’s market share started around 50% and went
down to 41% by July
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GoPro’s growth gap compared to the market growth is shrinking
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Unusually high export rate. Especially to the Russian federation
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GoPro second best buyer age range is 65+?
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Check out the demographic tab but this time filter: Time - 2013
Site – united states
Country – Russian Federation
Category – Camcorders
Brand – GoPro
Item condition - new
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GoPro best buyer age range is the Russian Federation is 65+? With YoY growth of 486%!!!
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Possible cause: Russian drivers use GoPro camcorders as Dash Cams (corrupt legal system
and fake accidents)
Suggestions for GoPro: Sell directly in Russia
Create a logistic silo and move inventory to Russia
Create a Dash Cam dedicated product
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Conclusions
Questions?
Utilizing BIG DATA
To create business tools
To enable brands and manufactures business growth on ebay
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