hdfc life tops the list of most social life insurance brands
DESCRIPTION
The life insurance space has a long way to go considering their presence on social media. Among the major players, only HDFC Life seems to be serious about their social CRM. Open up the report to discover more.TRANSCRIPT
A Social Media Report on
LIFE INSURANCE COMPANIES
IN INDIA Period of analysis : 1st Nov – 25th Nov 2014
Executive Summary
HDFC Life leads the Share of Voice
- It received 12,234 mentions
- #YoungStar campaign fetched significant buzz
Demographic Analysis
- The topic is most discussed in the age group 21-30
- Males are found to discuss the topic more than Females
Sentiment Analysis
- HDFC Life and Kotak Life Insurance have got the maximum positive buzz
- Whereas , ICICI Life Insurance got the maximum negative buzz
Source Distribution
- Twitter is the major source for buzz generated, which is followed by Facebook at 2nd position
Facebook Analytics
- HDFC Life has the maximum fans on Facebook
- The Facebook fans of HDFC Life is 50,591 times of Birla Sun Life Insurance
Twitter Analytics
- HDFC Life is also the most followed Life Insurance Company on Twitter
- Twitter fans of HDFC Life is 821 times of Kotak Life Insurance
-500
0
500
1000
1500
2000
2500
3000
LIC SBI ICICI PRUDENTIAL RELIANCE LIFE HDFC LIFE
BIRLA KOTAK MAX LIFE EXIDE Bajaj Allianz
HDFC #youngstar
campaign*
Buzz Trend – 23.4K mentions around Life Insurance Companies
Social media buzz trend of Life Insurance Companies, Source: Simplify360
Period of analysis : 1st Nov – 25th Nov 2014
*The peak for HDFC is 9000, but has been reduced to
2500 to increase resolution of the graph
Overall Mentions – HDFC Life has the highest mentions
12,234
3,031 2,846 2,819 2,651
1,884
1,331 1,153 1,087 920
HDFC Life leads the Share of Voice
41%
10% 10%
9%
9%
6%
4%
4% 4% 3%
HDFCKotakExideSBIICICIMax LifeRelianceBajaj AllianzBirlaLIC
HDFC Life leads the share of voice at 41% followed by Kotak Life Insurance and Exide Life Insurance
Share of voice of Life Insurance Companies, Source: Simplify360
Demographic Analysis
70.25% 29.75%
Males are more active on social media on
discussions on Life Insurance Comapanies
44.60%
37.64%
15.69%
2.07%
21-30 13-20 40+ 31-40
The age group 21-30 is most active around the topic
followed by 13-20
68.47%
29.43%
2.10%
Neutral Positve Negative
What led to positive Buzz ?
What led to negative Buzz ?
HDFC Life Insurance
Top Hashtags #YoungStar – 8,642 mentions
#MoneyMantra – 20 mentions
1. False information fraud
2. Online Premium Pay not working for credit card
3. Pathetic customer service
4. Deducting balance maintenance fee for closed account
5. Forging signatures of customers
1.#YoungStar campaign
2. HDFC Policy
Kotak Life Insurance
72.01%
25.86%
2.16%
Neutral Positve Negative
What led to positive Buzz ?
What led to negative Buzz ?
Top Hashtags #ChildInMe – 1,464 mentions
#ContestAlert – 96 mentions
#FamilyIsEveything – 15 mentions
1.ChildInMe campaign 1.Worst Service
2.Fake Claims
3.Customer support lines not working
Exide Life Insurance
98.43%
1.18% 0.39%
Neutral Positve Negative
What led to negative Buzz ?
1. Unable to login in Online portal
SBI Life Insurance
95.00%
4.17% 0.83%
Neutral Positve Negative
What led to positive Buzz ?
What led to negative Buzz ?
LIC Life Insurance
98.67%
1.18% 0.14%
Neutral Positve Negative
What led to negative Buzz ?
What led to positive Buzz ?
ICICI Life Insurance
91.26%
1.62% 7.12%
Neutral Positve Negative
What led to positive Buzz ?
What led to negative Buzz ?
1.Fraud policies
2.Incessant calling
3.False promises
Reliance Life Insurance
93.21%
4.93% 1.86%
Neutral Positve Negative
What led to positive Buzz ?
What led to negative Buzz ?
1. Poor service from agents
2. Cheater company
1. #DoGood campaign
Bajaj Allianz Life Insurance
89.09%
8.45% 2.46%
Neutral Positve Negative
What led to positive Buzz ?
What led to negative Buzz ?
Top Hashtags #Bahanebaaz – 579 mentions
1.#BahaneBaaz campaign
2.Good experience
3.Best Deals
Max Life Insurance
95.19%
3.13% 0.88%
Neutral Positve Negative
What led to positive Buzz ?
1. Issues with MaxLife Portal
What led to negative Buzz ?
Birla Sun Life Insurance
60% 22%
19%
Neutral Positve Negative
What led to positive Buzz ?
What led to negative Buzz ?
INSUFFICIENT DATA
The brand does not have significant engagement on their Facebook
and Twitter channels
Majority of the buzz for Life Insurance Companies is from Twitter
69%
29%
1%
OTHERS
HDFC Life has the largest fan base on Facebook
58
27,618
101,222
172,556
178,566
197,735
669,075
934,321
2,485,611
2,934,292
Birla
Exide
ICICIPrudential
Reliance
Kotak
BajajAllianz
MaxLife
SBI
LIC
HDFC
The fans of HDFC Life is 50,591 times than of Birla Life Insurance
Facebook fans of Life Insurance Companies, Source: Simplify360
138
168
697
2,194
2,785
6,066
8,869
14,577
19,000
113,384
Kotak
Birla
BajajAllianz
SBI
ICICIPrudential
LIC
Exide
MaxLife
Reliance
HDFC
HDFC Life is the most followed Life Insurance Company on Twitter
Twitter followers of Life Insurance Companies, Source: Simplify360
The followers of HDFC Life is 821 times that of Kotak Life Insurance
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