HD2GPSCommunicat ionOrganizat ionProduct iv i ty

GPS in Today’s World

• Primary purpose is to pinpoint exact location and guide from origin to destination

• Becoming more popular among consumers and businesses

• Competitive market, lower price

• Wider availability now allows for use during short and long trips, private or commercial

The Competition

• Electronics devices are becoming smaller, feature-oriented

• Three main segments in the market• Portable GPS systems• Built-in vehicle GPS systems• Smartphone GPS systems

Traditional Portable GPS

• Dedicated GPS function• Advantages

• Less expensive than built-in vehicle navigation systems

• Portable, and can be moved around from vehicle to vehicle

• Can be updated easily by connecting to PC

• Disadvantages• Less elegant• Takes up room in the car, limits visibility

when mounted on front windshield• Often bulky

• Examples: Garmin, Tom-tom, Novogo

Traditional Vehicle Navigation

• GPS system integrated into vehicle, often with dedicated screen

• Advantages• Clean, integrated for elegant look• Requires no charging• Often comes with additional in-car

multimedia features such as in-car entertainment

• Disadvantages• Often expensive to own• Less flexible, permanently built into car• Often DVD based, requiring the purchase of

a new DVD when updates become available

• Example: BMW iDrive, Audi MMI, Ford SYNC with Navigation

Traditional Smartphone

• Software-based system that turns GPRS-enabled phone into GPS system

• Advantages• Portable, and can be moved around

from vehicle to vehicle• Not only a GPS, has communication

capabilities and other features• Inexpensive compared to built-in

vehicle systems, GPS software free

• Disadvantages• Requires cellular data plan• Relies on often-spotty 3G coverage• Relies on 3rd-party software that may or

may not be reliable

Current Market Trends

• Consumers want more for less, in a smaller package• Laptops, phones, dedicated portable GPS systems

are consolidating

Smartphones

Traditional

Mobile Phones

Traditional

Portable GPS

Netbook

GPS Products on the Market

• Hardware• iPhone• Motorola Droid• HTC Touch Pro2

• Software• Google Earth• Bing Maps• Other 3rd-party Navigation Apps

The HD2

The next-gen GPS-capable smartphone from HTC

Your GPS

• Portable, flexible, for use on-the-go• Multiple options in one device• Free GPS software such as Google Maps

and Bing Maps• Retail software available, such as Tom-

tom• Install all GPS software and pick

personal favorite

Your Communication

• Not limited to GPS• Additional communication features• High-quality voice-dial connectivity• E-mail connectivity• SMS connectivity• MMS connectivity• Facebook connectivity

Your Organization

• Keep work and personal calendars up-to-date

• Manage and edit Microsoft Word, Excel documents

• View PowerPoint presentations

Your Ultimate Productivity Tool

• GPS• Know where you are• Know where your employees are

• Communication• Tell your friends what you are doing• Tell your employees what you want them to be doing

• Organization• Create a schedule for personal use• Create a schedule for your employees

• Productivity for you and your business