hd dvd and windows vista futures and opportunities jordi ribas director, technical strategy windows...
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HD DVD And Windows VistaHD DVD And Windows VistaFutures and OpportunitiesFutures and Opportunities
Jordi RibasJordi RibasDirector, Technical StrategyDirector, Technical StrategyWindows Digital Media DivisionWindows Digital Media DivisionMicrosoft CorporationMicrosoft Corporation
Agenda Agenda
Why HD DVD?Why HD DVD?OpportunityOpportunity
BenefitsBenefits
DemoDemo
HD DVD ArchitectureHD DVD ArchitectureFile system, codecs, interactivity, copy protection …File system, codecs, interactivity, copy protection …
HD DVD Experience Initiative for Windows VistaHD DVD Experience Initiative for Windows Vista
SummarySummary
Call to action Call to action
Why HD DVD?Why HD DVD?
Appetite For HD Content IncreasingAppetite For HD Content Increasing
Gap between “US HDTV households” Gap between “US HDTV households” (US HHs)(US HHs) and current and current cable/satellite offerings is great market opportunitycable/satellite offerings is great market opportunity
6.1 6.1 10.0 10.0 15.7 15.7 23.3 23.3 32.5 32.5 41.9 41.9 50.4 50.4 57.3 57.3
0
10
20
30
40
2003 2004 2005 2006 2007 2008 2009 2010
US
HH
s (M
Ms)
HD Dig CableHD Dig Cable
HD SatelliteHD Satellite
Source: Forrester Research – HDTV & the Coming Bandwidth Crunch, 2/17/2005
US HHsUS HHs
Next-Gen HD Content Next-Gen HD Content OpportunityOpportunity
HDTV sales growingHDTV sales growing
Broadband connectivity explodingBroadband connectivity exploding
Interactive entertainment on Web, cell Interactive entertainment on Web, cell phone and video games becoming phone and video games becoming mainstreammainstream
DVD retail market declining DVD retail market declining Content companies looking for growth Content companies looking for growth opportunities opportunities
SolutionSolutionHD DVDHD DVD
Next-gen optical media from DVD Forum enables Next-gen optical media from DVD Forum enables HD video with advanced interactivity and internet HD video with advanced interactivity and internet connectivityconnectivity
New features provide incentive for consumers to buy new New features provide incentive for consumers to buy new (faster) PCs and HD displays(faster) PCs and HD displays
Higher capacity 30 GB discs using blue laser technologyHigher capacity 30 GB discs using blue laser technologyHD video of up to 6x SD’s resolution HD video of up to 6x SD’s resolution Lossless audio of up to 7.1 channelsLossless audio of up to 7.1 channelsAdvanced interactivityAdvanced interactivity
Overlaid menus, picture in picture, web updates, …Overlaid menus, picture in picture, web updates, …
Flexible content protectionFlexible content protectionManaged copy to HDD and portable devices, streaming, …Managed copy to HDD and portable devices, streaming, …
Warner Bros. HD DVD Warner Bros. HD DVD IntroductionIntroduction
HD DVD DifferentiatorsHD DVD Differentiators
Here today!!Here today!!
Higher proven capacity (30GB versus BD’s 25GB) Higher proven capacity (30GB versus BD’s 25GB)
Lower manufacturing cost for discs and drivesLower manufacturing cost for discs and drives
““Twin” HD DVD discs play in both DVD and Twin” HD DVD discs play in both DVD and HD DVD playersHD DVD players
Superior iHD interactivity Superior iHD interactivity Only HD DVD mandates PIP, persistent storage, Only HD DVD mandates PIP, persistent storage, and networkingand networking
Simpler, secure copy protectionSimpler, secure copy protection
People Are Noticing…People Are Noticing…
““The economics of HD-DVD make a lot more sense for us. I’m The economics of HD-DVD make a lot more sense for us. I’m starting to wonder about the manufacturing ability of Blu-ray.”starting to wonder about the manufacturing ability of Blu-ray.”- Maureen Weber, HP, quoted in the New York Times- Maureen Weber, HP, quoted in the New York Times
““With plans to release a wide range of HD DVD titles, Universal With plans to release a wide range of HD DVD titles, Universal also needed a flexible interactive layer that can scale to also needed a flexible interactive layer that can scale to accommodate new features. This is a scenario where VC-1 and accommodate new features. This is a scenario where VC-1 and iHD came out far ahead of other technologies.” iHD came out far ahead of other technologies.” - Craig Kornblau, President of Universal Studios Home Entertainment- Craig Kornblau, President of Universal Studios Home Entertainment
““The differences between the first six HD DVD movies that were The differences between the first six HD DVD movies that were released and their DVD counterparts were nothing short of released and their DVD counterparts were nothing short of astonishing…astonishing…
and regardless of what the rival Blu-ray format may bring to the and regardless of what the rival Blu-ray format may bring to the table later — I'd say that HD DVD is a giant success.” table later — I'd say that HD DVD is a giant success.” - Sound and Vision Magazine- Sound and Vision Magazine
Strong Industry SupportStrong Industry Support
Strong Studio SupportStrong Studio Support200 HD DVD Titles Planned in 2006200 HD DVD Titles Planned in 2006
Strong Studio SupportStrong Studio Support200 HD DVD Titles Planned in 2006200 HD DVD Titles Planned in 2006
HD DVD ArchitectureHD DVD Architecture
HD DVD Versus DVDHD DVD Versus DVD
ParameterParameter DVDDVD HD DVDHD DVD
Storage per layerStorage per layer 4.7GB 4.7GB 15GB 15GB
Expected launch capacityExpected launch capacity n/an/a 30GB30GB
Laser wavelengthLaser wavelength 650nm 650nm 405nm 405nm
Numerical apertureNumerical aperture 0.60 0.60 0.65 0.65
Protection layerProtection layer 0.6mm0.6mm 0.6mm 0.6mm
Data transfer rateData transfer rate ~10 Mbps~10 Mbps ~30 Mbps~30 Mbps
InteractivityInteractivityiHDiHD
Co-designed by Microsoft and Disney with the Co-designed by Microsoft and Disney with the following goalsfollowing goals
Richness of designRichness of design
Ability of Ability of constrained constrained devices to devices to implementimplement
Interoperability Interoperability and and conformanceconformance
InteractivityInteractivityiHDiHD
Language elementsLanguage elementsXML for content format for images, buttons, video objects … XML for content format for images, buttons, video objects … Cascading Style Sheets (CSS) for layout, color, font type … Cascading Style Sheets (CSS) for layout, color, font type … SMIL for timing and synchronizationSMIL for timing and synchronizationECMA Script for programmabilityECMA Script for programmability
Web-like lightweight authoring model Web-like lightweight authoring model Does not require programmers (cheaper/faster to author)Does not require programmers (cheaper/faster to author)HD DVD Jumpstart Package with tools to test, debug and HD DVD Jumpstart Package with tools to test, debug and simulate interactive contentsimulate interactive content
DeclarativeDeclarative ProgrammableProgrammableMarkupMarkup StyleStyle TimingTiming ScriptScript
XML subsetXML subset CSS subsetCSS subset SMIL subsetSMIL subset ECMAScript subsetECMAScript subset
InteractivityInteractivityiHDiHD
Only HD DVD mandates picture-in-picture (PIP), Only HD DVD mandates picture-in-picture (PIP), persistent storage and networkingpersistent storage and networking
Many new consumer featuresMany new consumer featuresAnimated alpha-blended graphical menus Animated alpha-blended graphical menus
Zoom, pan & scanZoom, pan & scan
Favorite scenes and user playlists Favorite scenes and user playlists
Director’s PIP commentary over the videoDirector’s PIP commentary over the video
User bookmarks and progress barUser bookmarks and progress bar
Web downloads for latest trailers, soundtracks, new languages, Web downloads for latest trailers, soundtracks, new languages, current filmography, …current filmography, …
Games Games
… … and many more!and many more!
The Phantom Of The OperaThe Phantom Of The OperaThe Bourne SupremacyThe Bourne Supremacy
AACS Content ProtectionAACS Content Protection
A format-neutral protection for prerecorded and A format-neutral protection for prerecorded and recordable mediarecordable media
Provides significant new capabilities for permissible copying of Provides significant new capabilities for permissible copying of protected content for advanced devicesprotected content for advanced devices
Developed to create a seamless, robust and Developed to create a seamless, robust and interoperable environment for the distribution and use of interoperable environment for the distribution and use of next generation contentnext generation content
Founders are from 3 industry sectors: studios, consumer Founders are from 3 industry sectors: studios, consumer electronics, and IT industryelectronics, and IT industry
Designed to support new business modelsDesigned to support new business modelsManaged Copy, Network streaming…Managed Copy, Network streaming…
Adopted by both HD DVD and Blu-RayAdopted by both HD DVD and Blu-RayAACS specs and interim agreement available at AACS specs and interim agreement available at http://www.aacsla.comhttp://www.aacsla.com
Full agreement expected later this yearFull agreement expected later this year
AACS RobustnessAACS Robustness
AACS utilizes the Advanced Encryption Standard (AES) AACS utilizes the Advanced Encryption Standard (AES) block cipher algorithm block cipher algorithm
Cipher used with data blocks of 128 bits and keys with lengths of Cipher used with data blocks of 128 bits and keys with lengths of 128 bits128 bits
Includes a new bi-directional drive authentication protocol Includes a new bi-directional drive authentication protocol using cryptographically strong ECDSA algorithmusing cryptographically strong ECDSA algorithm
Provides for robust communication between drive and host SWProvides for robust communication between drive and host SW
OptionsOptionsEnhanced robustness: A device key set must be protected such Enhanced robustness: A device key set must be protected such that software-only attacks are, by design, not possiblethat software-only attacks are, by design, not possible
Proactive renewal: The device key set must be renewed Proactive renewal: The device key set must be renewed proactively on an 18 month scheduleproactively on an 18 month schedule
VC-1 And HD DVDVC-1 And HD DVD
3 mandatory video codecs in HD DVD for player 3 mandatory video codecs in HD DVD for player (content provider can choose)(content provider can choose)
MPEG-2, H.264/AVC, VC-1MPEG-2, H.264/AVC, VC-1
Video resolution up to 1080i or 1080pVideo resolution up to 1080i or 1080p
VC-1 = SMPTE 421M standard, March 2003VC-1 = SMPTE 421M standard, March 2003Latest video codec standard from Society of Motion Latest video codec standard from Society of Motion Picture and Television Engineers (SMPTE)Picture and Television Engineers (SMPTE)
Developed by Microsoft (Windows Media Video 9) Developed by Microsoft (Windows Media Video 9) and submitted for standardizationand submitted for standardization
Over 75 companies contributed to SMPTE effortOver 75 companies contributed to SMPTE effort
Benefits Of VC-1Benefits Of VC-1
Excellent video qualityExcellent video qualityDecoding ~2x faster than H.264/AVCDecoding ~2x faster than H.264/AVC
Efficient encoding tool availableEfficient encoding tool availableFast ~2-4x real-time encodingFast ~2-4x real-time encoding
Allows scene-by-scene re-encodingAllows scene-by-scene re-encoding
Typical bit rates ~12-16 Mbps, leaving plenty Typical bit rates ~12-16 Mbps, leaving plenty of space for bonus materials of space for bonus materials
Strong Studio supportStrong Studio supportWarner Bros, Universal and Studio Canal Warner Bros, Universal and Studio Canal have selected VC-1 for their HD DVD titleshave selected VC-1 for their HD DVD titles
Benefits Of VC-1Benefits Of VC-1
… … The image quality was superior to any of the The image quality was superior to any of the previous demos I'd seen—pure, rock solid, pristine, razor previous demos I'd seen—pure, rock solid, pristine, razor sharp, highly detailed, and virtually artifact-free are just some sharp, highly detailed, and virtually artifact-free are just some of the superlatives that come to mind ... of the superlatives that come to mind ... http://www.projectorcentral.com/hd-dvd.htmhttp://www.projectorcentral.com/hd-dvd.htm
… … it delivered some of the best video I've ever seen on a pre-it delivered some of the best video I've ever seen on a pre-recorded consumer format. Many shots are breathtaking … recorded consumer format. Many shots are breathtaking … http://hddvd.highdefdigest.com/lastsamurai.html http://hddvd.highdefdigest.com/lastsamurai.html
… … the picture quality is terrific. I’ve been watching high-the picture quality is terrific. I’ve been watching high-definition cable broadcasts for years, and the first few HD definition cable broadcasts for years, and the first few HD DVDs I viewed on the Toshiba looked even better …DVDs I viewed on the Toshiba looked even better …http://www.dvdtown.com/article/reviewofthetoshibahd-a1hd-dvdp/3255/http://www.dvdtown.com/article/reviewofthetoshibahd-a1hd-dvdp/3255/
HD DVD And HD DVD And Windows VistaWindows Vista
HD DVD Player SolutionsHD DVD Player Solutions
HD DVD InfrastructureHD DVD Infrastructure
Native Windows Vista infrastructure Native Windows Vista infrastructure components applicable to HD DVDcomponents applicable to HD DVD
MMC-5 commandsMMC-5 commands
Driver commands for AACSDriver commands for AACS
UDF 2.5 file systemUDF 2.5 file system
VC-1 video codecVC-1 video codec
MPEG-2 video codec (selected SKUs)MPEG-2 video codec (selected SKUs)
WMA Pro audio codecWMA Pro audio codec
Protected Media PathProtected Media Path
……
Microsoft’s HD DVD Experience Microsoft’s HD DVD Experience Initiative For Windows VistaInitiative For Windows Vista
Best practices for building HD DVD player on Best practices for building HD DVD player on Windows VistaWindows Vista
iHDiHDInterop Labs at MicrosoftInterop Labs at Microsoft
Test suites to work closely with the VPC iHD test Test suites to work closely with the VPC iHD test vectors and sample codevectors and sample code
Facilitates compliance of iHD implementations on Facilitates compliance of iHD implementations on Windows VistaWindows Vista
Training supportTraining support
VC-1VC-1SDK for codec updates / optimizationsSDK for codec updates / optimizations
Additional ResourcesAdditional Resources
Microsoft HD DVD Experience InitiativeMicrosoft HD DVD Experience Initiativehddvdei @ microsoft.comhddvdei @ microsoft.com
Microsoft websitesMicrosoft websitesGeneral: http://www.microsoft.com/hddvdGeneral: http://www.microsoft.com/hddvd
HD DVD AuthoringHD DVD Authoringhttp://www.microsoft.com/windows/windowsmedia/forpros/http://www.microsoft.com/windows/windowsmedia/forpros/hddvd/default.aspxhddvd/default.aspx
Includes link to HD DVD Interactivity Jumpstart PackageIncludes link to HD DVD Interactivity Jumpstart Package
OtherOtherDVD Forum: http://www.dvdforum.org/forum.shtmlDVD Forum: http://www.dvdforum.org/forum.shtml
Toshiba website http://www.tacp.toshiba.com/hddvd/Toshiba website http://www.tacp.toshiba.com/hddvd/
AACS: www.aacsla.comAACS: www.aacsla.com
SummarySummary
All the key pieces are all in place for next All the key pieces are all in place for next generation DVDgeneration DVD
HD DVD provides outstanding value with HD DVD provides outstanding value with superior consumer featuressuperior consumer features
Windows Vista includes native Windows Vista includes native infrastructure for HD DVD playbackinfrastructure for HD DVD playback
Launching HD DVD Experience Initiative for Launching HD DVD Experience Initiative for Windows VistaWindows Vista
SerenitySerenity
Call To ActionCall To Action
Build HD DVD experiences for PCs!Build HD DVD experiences for PCs!
Participate in our HD DVD Experience Participate in our HD DVD Experience InitiativeInitiative
© 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions,
it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.