Interrupting CowSeveral Great Things About Disruption

Who in the hell?Mike Towber

UX Lead, Poke London

Listening to

Recently read

Orange, Skype, Lonely Planet, BBC Worldwide, Manchester City FC, Virgin Racing, Topshop,

Alexander McQueen, Mulberry, French Connection, History Channel, &c.

There's nothing surprising in this talk

...and I'm probably wrong about bits.

The gist:Ruts are bad.

Disruption prevents ruts.

Or How I Learned To Stop Worrying And Love Chaos

The part where I pretend I understand maths

OK, but how?!

1. Have lots of conversations2. Stop documenting3. Use new tools4. Read5. Educate

Have lots of conversationsIt's difficult, disruptive... and the single best use of

your time

Stop documentingDeath to the intimidating, barely useful 200+ page

stack of wireframes

Use new toolsExperiment with different processes, tools and

deliverables

Thanks, Sarah Goodfriend, LA Weekly

Thanks, cookingquest.blogspot.com

ReadDedicate time every day to seeing what else is out

there on the web and elsewhere

OftenSometimesWhenever

Ssshhh, super secret links:waxy.org/linkssiteinspire.net

butdoesitfloat.comgametoilet.posterous.com

the popular bits of reddit, metafilter, hacker news, &c.

EducateTake the time to tell the story of "why" to clients

and colleagues

Thanks.miket@pokelondon.com

twitter.com/mtowbergoodreads.com/mtowber

thisismyjam.com/mtowber