havit hybrid marketing presentation
DESCRIPTION
How the Havit Hybrid can help your de-centralized marketing organization work more efficiently.TRANSCRIPT
Havit Hybrid M a r k e t i n g P l a t f o r m
An unrivaled marketing system for
franchise growth
havit i n t e g r a t e d m a r k e t i n g c o m m u n i c a t i o n s
Hybrid thinking
CatalystEvery economic engine needs aYou have a franchise to grow, operations to perfect,
and a bottom line to enhance. All the more reason to trust your marketing and brand management
to a partner uniquely qualified to handle them.
We’re Havit, and we are a catalyst for effective and efficient marketing communications. We
move faster, act smarter, and save you money. In fact, Havit is unlike any marketing partner
you’ve ever encountered.
It started with some Breakthrough Thinking
Hybrid Thinking
Centralized/Decentralized Model
Maintaining centralized oversight while establishing control points at the perimeter of your business.
Comprised of marketing veterans, Havit understands what works and what doesn’t. As a result, we’ve shed the inefficiencies and expense inherent in most agency structures. What’s left is a smarter, more agile creative enterprise.
Havit builds profitable programs based on competitive threats and market obstacles unique to each client. The only thing ‘off the shelf’ is our expertise. The rest is all about you...
which got us to thinking...
What if we created an online environment that gave franchise owners total oversight, yet freed them from the task of policing the marketing efforts of franchisees?
What if it also acted as a company-wide social network where owners could ask questions, share success stories and build on the experience of others?
What if it was used as a repository for ROI tracking, response rates, and vendor lists just for starters?
Well, then...we might have something here.
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In good company
We’ve perfected the Hybrid platform while working with companies like:
These industry giants trust Havit with over 3 million messages per month, 45 million impressions per day, executed within 36 major markets throughout US.
In many respects, you’re a lot like them. You have a strong central brand, but the needs of the field can overwhelm your centralized marketing staff. So why not put the power of the Havit Hybrid to work for you?
Havit Hybrid Marketing PlatformOperating on the centralized/decentralized model
You are the center of your franchise universe, and the franchisees operate at the perimeter. They are in the trenches, and they experience trends and issues particular to their market.
Sure, you could develop a very focused co-op marketing program, but who has the time to do that and grow their franchise? What’s more, you depend on the success of your current franchisees to grow your bottom line. Ignoring their best interests is not an option.
With the Havit Hybrid Marketing Platform, we partner with you to:
The beauty of the hybrid lies in its ability to maintain centralized marketing control, yet still account for the specific needs of your owners.
Web-based technology
Easy-access from anywhere in the world
Response tracking
Social network for the free exchange of ideas
Online marketing repository
First and foremost, this robust online environment organizes all of your marketing resources and delivers a cohesive approach your entire organization can use.
It ensures adherence to brand standards and removes much of the marketing burden from your local stores.
Local autonomy
We partner with you in determining messaging and tactics to establish an acceptable framework in which your stores may operate. Then we work closely with them to address issues particular to their market. You’re happy. They’re happy.
Added value
In addition to its core functionality, the Hybrid is both a tracking tool and a social network. Want to find out what’s working and what’s not? Response tracking lets everyone know where marketing dollars are best spent. Interested in the free flow of ideas? The online community is a place to share ideas, success stories and operational triumphs.
It’s an education
We like to think of the Hybrid as a big marketing lab built to ‘test, learn and apply.’ The more you use it, the smarter you get!
Havit?WhyWe’re a true partner
Our goal is to engage in healthy relationships centered on mutual respect and trust. And thanks to Havit’s experience, we understand what you need, when you need it. So it naturally follows that we deliver on time, on budget and on strategy.
We understand your audience
Knowing what makes people tick is the key to profitable persuasion. That’s why we’re students of life. We observe human behavior, identify patterns, and gauge response to various marketing vehicles. The result? Methodologies that are always improving on how we deliver our product.
We’re mighty creative
Yes, we’re analytical and strategic in our methods. But we’re also mighty creative, too. Havit offers original and innovative thinking for traditional and new media alike. Our creative team has a penchant for crafting relevant and persuasive messages that cut across any medium.
There you Havit.
In case you haven’t already picked up the phone, we’d love the opportunity to get to know you a little better. And we welcome the chance to tell you even more about what we do. Please give us a chance to get acquainted – you’ll hear from us soon.
Savings without the sacrifice
Although money is tight and consumers are hesitant, it’s the perfect time to engage Havit.
Realize savings through economies of scale:
creative execution, you eliminate the expense of additional agency resources at the local level
media buysharder for you.
bene!t from smart strategy and brilliant
response rates and add to your bottom line.
