Flex Your SDV AdvantageA Higher Level of Performance—Our platform is powered by the next-generation Universal Session and Resource Manager (USRM). The USRM can be confi gured to enable your architectural needs – as an SDV/VoD session manager or Edge Resource Manager, or both. Switch more set-tops and more QAMs with the multi-feature USRM.

We offer a complete, end-to-end solution – from headend applications to content acquisition to set-tops and support software. And, our open, fl exible solution enables customization for optimal video experienceswhile enabling a seamless migration to IP services.

www.cisco.com

Motorola MPEG-4 Encoding Solutions

DELIVER HIGH DEFINITION PROGRAMMING AT LOWER BANDWIDTH SPEEDS

Motorola’s MPEG-4 encoding solutions optimize networks to help meet the demand for increased High Defi nition content in constrained networks. MPEG-4 / H.264 encoding provides the delivery of exceptional quality broadcast television at half the bandwidth of MPEG-2.

Trust Motorola to provide winning MPEG-4 technology and help deliver stunning video quality to end users.

To learn more visit: motorola.com/mpeg4encoding

MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Offi ce. All other product or service names are the property of their respective owners. ©Motorola, Inc. 2008. All rights reserved.

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imagine having it all.MOST STREAMS . BEST QUAL I TY. CHOOSE BOTH .

DELIVERING THE HIGHEST VIDEO QUALITY AT ANY BIT RATE ON ANY SYSTEM.sales@imaginecommunications.com www.imaginecommunications.com

Switched Digital Video Architectures

Faced with the need to carve out more bandwidth for HDTV, faster high-speed data services, video-on-demand, and other advanced services, cable operators are turning to a variety of tools to make the most of their existing capacity. One of the tools for packing more into the existing spectrum is switched digital video (SDV), which gives operators the power to dole out video content as subscribers request it.

Because less-frequently-viewed video channels are transmitted only when subscribers ask for them,

and not broadcast to all subscribers all of the time, SDV offers the promise of a virtually unlimited channel lineup. As an added benefi t, it is often cited as one of the least expensive ways to expand bandwidth.

SDV also allows operators to offer more niche content, without committing dedicated bandwidth to each special interest channel. As a reference, here’s a sampling of SDV architectures.

HFC network

To anothernode group

STB

STB

STB

STB

STB

APEX1000

Node group Servicegroup x

Node group cable plant

GbE

switch

WAN(application

network)

GbEdistribution

SVOM1000

WAN(OAM&P)

Central headend Hub

12 RFoutputs

SPTSs

Broadcastcontent

RFinputs

RFinputs

RFinputs

RADD

OM-1000

RPD-2000

RPD-2000

ARPD

Commonanalog content

Common digital broadcast content(fixed, not SDV)

Networkencryptor

DSRs Rate shaper

ERM100

DAC-6000

SDM

SVM1000

NC-1500

Motorola O

AM

&P

network

Motorola O

AM

&P

network

Third-party application network

GbE

switch

RF com

bining network (D

SP

)

Motorola’s Switched Digital Video Architecture – For More HD!t

From the headend to the home, Motorola’s Home & Networks Mobility business offers standards-based, end-to-end solutions that allow cable operators to deploy switched digital video services to reclaim bandwidth and deliver a wider range of high defi nition (HD) content. The company offers a bandwidth effi ciency solution that allows operators to create a broadcast tier for content with wide appeal and switched “niches” to offer subscribers access to highly focused digital content channels without the need to commit dedicated bandwidth to these channels. This enables operators to deliver more of the HD content that consumers are demanding, Video on Demand (VOD), and availability of greater numbers of channels while offering consumers more choice in programming. When Motorola’s professional services are engaged we ensure cable operators implement SDV following best practices and are engaged for the initial design to post deployment ensuring a smooth transition once launched.

Bulkencryptor(Netcrypt)

DCM(Staging/

ad splicing)

CDS(VOD/adserver)

Contentsources

QPSK

LIST

AUDIO VIDEOL R

EXIT

INFO

GUIDE

CH +

CH — SELECT

POWER VOL +VOL —

All interfaces are open and published

Enables QAM sharing

• Based on IP multicast

Set-top withSDV client

Out-of-bandchannel

In-bandchannel

IGMP join

Encryptedmulticast

video

Videosources

Managementand

provisioning

Adcampaignmanager

Groomedvideo

HFCnetwork

Channelchangemessage

Shellsessionsetup

Sessionbinding

Minicarousel

Server interactivesession request

Edge QAM

SDVserver/USRM

ControlIP network

Video contentIP network

SDVmanager

SDV supportapplications

Master SRM(DNCS)

Open interface specificationManagement and provisioningVideo content

Cisco’s Open IP Architecture for Switched Digital Video

Cisco is a leader in delivering the Open IP Architecture that enables cable operators to switch MPEG video effi ciently today and support next-generation services in the future. Cable operators have already deployed this architecture, developed through collaboration between industry leaders and Cisco. This open architecture is based on IP Multicast protocols and open interfaces to the QAM, SDV server, SDV manager and the client. Benefi ts of an open platform include scalability, manageability and cost effectiveness, plus QAM sharing. The com-pany’s SDV solution offers specifi c value-added features, including intelligent bandwidth management, session resiliency and server redundancy.

BigBandBEQ6000

BigBandSBM server

BigBandRMS server

BigBandSVA server

BigBand SBSS

ERM (optional)

STB

BigBandVMS serverBigBand

BMR1200

L2/L3switch

NGOD, ISA or CableLabs ERMI SDV protocols

• BigBand RMS (Remote Monitoring Service)• BigBand SBM (SDV Manager)• BigBand SVA (Switched Video Analysis)

• BigBand SBSS (SDV Session Server)• BigBand VMS (Video Management System)• ERM (Edge Resource Manager)

Session mgmt

Session setup

Discovery

SNMP traps &proactive queries

Bulkencryption

Acquisition& clamping

IGMP

STB Activity logsMgmtKey

CCP,MCP

Discovery &mgmt

BigBand SDV Network Architecture

BigBand Switched Digital Video (SDV) has been deployed, or is being deployed, by six of the top 10 cable operators in North America, passing over 16 million households. The com-pany’s market-leading SDV solution helps operators reclaim the network spectrum needed for bandwidth-intensive services such as HDTV, long-tail content and personalized television.

BigBand’s end-to-end switched solution spans key headend and hub functionality, and includes acquisition/clamping, session management, switched video analysis and remote monitoring. The company offers fi eld-proven, carrier-grade platforms characterized by best-in-class reli-ability and the lowest failure rates.

BigBand’s SDV solution provides a unique path to personal-ized television services by migrating seamlessly from multicast to groupcast environments, and to individualized, unicast delivery. The company offers a cost-effective evolution strategy that is based on advanced media processing and dynamic video switch-ing, and that fully leverages existing network infrastructures.

Video Delivery

Edge Resource Management

Session Management

Content Management

Operations Monitoring and Management

satellitereceiver

groomer/clamper

ARRIS unified videodelivery platform(includes nVS™ video server)

IP transport network

splicerbulkencryptor

ARRIS D5™ UEQ

set-top box

SCTE 30

nABLE™ on demandcontent manager

advertising & programmingcontent distribution andmanagement

nABLE SDV & VODsession managercluster

nABLE edge resource manager cluster

D5application

manager

ARRIS serviceassurance collector

channel change protocol

SkyVision™ advertisingmanager

nABLE on demandmanagement console

subscribermanagementsystem

ARRIS serviceassurance manager

monitoring interfaces(SNMP/IPDR)

123

open SDV edge resourcemanagement interface(RTSP-based or RPC-based)

session managementinterface

HFCAccess

Network

The ARRIS Open and Modular Switched Digital Video Architecture

The ARRIS Switched Digital Video solution is an open architecture, software-centric ap-proach that helps operators increase available HFC bandwidth while continuing to capitalize on targeted advertising revenue streams. It leverages the company’s unifi ed video manage-ment and delivery platform and has been extended with its full suite of advertising, subscriber management, reporting, service assurance and mobile workforce monitoring and management capabilities.

The ARRIS nABLE global session and resource manager is an integrated yet fully modular approach to switched digital video edge device resources management, session manage-ment and on demand resource management.

Harmonic’s End-to-End Video Delivery for SDVHarmonic’s end-to-end video delivery platform for switched digital video (SDV) applications encompasses the ProStream 1000 stream

processing platform for re-encoding, the ProStream 2000 splicer, StreamLiner VOD/ad servers and the market-leading NSG universal edgeQAM. Compliant with industry standards, Harmonic’s IP-based systems provide a clear demarcation between the video delivery platform and the SDV back-offi ce, enabling the cable operator to deploy best-of-breed components.

The Harmonic SDV solution effi ciently addresses the biggest issues faced in switched architectures — channel change time and video quality. GOP regeneration enables faster and more predictable channel change time, and the decode/re-encode capabilities of the ProStream 1000 lever-age Harmonic’s outstanding video compression technology to deliver high quality video. The versatile Harmonic solution also makes it possible to reduce costs by leveraging the existing VOD architecture. The NSG 9000 edgeQAM can be shared between SDV and VOD sessions, and the ProStream 1000 can be used to feed the SDV network and video servers for network PVR, Start Over and Catch Up TV applications.

ProStream 1000

ProStream 2000 Network Encryptor

NSG 9000NSG 9000StreamLinerStreamLiner

Edge Resource Manager

SDV Session Manager

Headend

Hub

HFC Network

ServiceGroup #1

ServiceGroup #n

TerrestrialSatellite

VBR-to-CBR Transcoding

NPVR Recorder Ad Server

CBR Splicer

Universal EQAM

AutoDiscovery

Mini Carousel

Channel Change

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