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Havelock North 2015-2016

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Page 1: Havelock North Village

Havelock North 2015-2016

Page 2: Havelock North Village

The very first people to arrive in our region knew they had reached an extraordinary place. The land’s rich earth made it perfect for growing food. And that meant this was a place to put down roots, and begin to grow a community. Today, our beautiful vineyards are home to some of the world’s top wines. Delicious fruit harvested from our colourful orchards are enjoyed in New Zealand, Australia and further afield. We have expert food growers, and skilled artisans who turn freshly grown ingredients into sought after produce and sensational flavours. There are creative artists, craftspeople and entrepreneurs who design, make and build. Our schools help grow talented young people, equipping them to make their way in the world. All around there is fresh pasture, clear running water, and a climate that makes it easier for us to have a healthy life, and enjoy the outdoors. There is so much under the sun that makes this place extra special. It started with an imaginative people who valued the earth they’d found. The story continues.

Page 3: Havelock North Village

20DO AND SEE

39CONTACTS

14 INFRASTRUCTURE

16IN THE LAP OF LUXURY

04ABOUT HAVELOCK NORTH

AND HAWKE’S BAY

02MESSAGE FROM

THE MAYOR

22CASE STUDIES

18EDUCATION

19REAL ESTATE

MARKET

2015 DISCLAIMER Every effort is made to ensure that the information contained in this brochure is accurate. Hastings District Council is not liable (in contract, tort, including negligence, equity or any other cause of action) for any direct or indirect damage, losses, costs or expense (including wasted costs, loss of profits or loss of business opportunity) or costs or expenses of any kind to any respondent if they rely on any information provided by Hastings District Council in this brochure. © Hastings District Council. The Hastings District Council acknowledges photographer Kevin Bridle (www.kevinbridle.co.nz) and the support from featured companies and their Hawke’s Bay photographers.

1

CONTENTS

Page 4: Havelock North Village

Havelock North has diverse business people, boutique retailers, a magical history of pioneers and a unique village atmosphere that makes it distinctive. Add the world-class winery restaurants, luxury accommodation that regularly attracts international attention, top-performing schools and the sensational Te Mata Peak backdrop and you’ve got it all.

It is a community that young and well-educated want to live in, that baby boomers want to retire to and somewhere that people want to visit. Construction is currently underway on a $25 million hotel and commercial project and, earlier this year, a $17 million state-of-the-art food packaging facility was completed, both in Havelock North.

Clever young entrepreneurs, returning from overseas or relocating from hectic major cities, are setting up shop here, turning new ideas into commercial reality and connecting with global markets.

Less than 10 minutes from the Hastings CBD, Havelock North adds significantly to the heart of Hawke’s Bay and strengthens the reasons to come and live, work and do business in this great region. It proves, also, that location is more than just a speck on a map. A region’s unique identity and distinctiveness adds economic and social value. Its unique collection of visual, cultural, social and environmental characteristics creates a sense of community and belonging.

Hawke’s Bay offers competitive cost structures and lower overheads compared to big cities, there is ample availability of appropriately zoned residential, commercial and industrial land, quality commercial space, an able workforce and sound infrastructure, from roading networks to ultrafast fibre for global communications.

DOING GREAT THINGS IN BRILLIANT WAYSAny New Zealand city would be delighted to have a thriving village like Havelock North on its doorstep.

We have the same diverse range of business support services that you would find in any city in the world. Havelock North residents can capitalise on these benefits that are right on their doorstep.

The Hastings District Council is increasingly helping to facilitate private sector led economic growth to stimulate job creation. We know that the future prosperity of Hawke’s Bay depends on increasing household income levels through new employment opportunities and the council has strategies in place for Hastings and Havelock North to be cohesive, welcoming locations where talent wants to live.

The council can advise on where development is likely to occur and where new opportunities are likely to be found, helping identify options that suit your business needs. By having a team that works with commercial enterprise and investors in an innovative and collaborative manner helps achieve the best results for all parties.

The council is business friendly, reducing and removing barriers and uncertainties and strongly solution-focused for businesses locating here.

Havelock North is a mecca for smart people and companies helping the Hawke’s Bay economy grow into the future.

Lawrence Yule Mayor, Hastings District Council

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Page 5: Havelock North Village

Havelock North is the perfect hub for those wanting to explore

the Hawke’s Bay region:

5 minutes to Hastings CBD, 20 minutes to Napier

Less than half an hour to spectacular beaches

Home to some of New Zealand’s leading thinkers

and business operators

Some of New Zealand’s top private, integrated and state schools are here

Numerous luxury accommodation options available

Cape Kidnappers and Te Mata Peak on the doorstep

History, charm and boutique shopping

World class wineries and restaurants

Lifestyle, lifestyle, lifestyle!

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MESSAGE FROM THE MAYOR

Page 6: Havelock North Village

THIS GREAT PLACEIt’s warm - 2,200 hours of sunshine each year. That’s streets ahead of most other New Zealand regions and only a smidgeon behind California. We have 350 kilometres of coastline – think swimming, surfing, fishing and sailing - and mountain ranges that shelter our fertile plains, which produce great food and wine in abundance. This all adds up to a region of alluring popularity with visiting New Zealanders and international tourists who also love our world-renowned Art Deco architecture and the outstanding landscapes of Te Mata Peak and Cape Kidnappers, where you can play golf on cliff tops 140 metres above the ocean. The region is fast becoming New

INTRODUCING HAWKE’S BAY

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Page 7: Havelock North Village

Zealand’s cycling capital, with about 200 kilometres of dedicated trails that meander around and between our twin cities of Hastings and Napier. A great region a mere five-and-a-bit hours’ drive from Auckland.

OUR GREAT PEOPLEHawke’s Bay’s population is 159,000. We’re a happy, healthy and educated lot, and have the statistics to prove it. Ngati Kahungunu has New Zealand’s third largest iwi population and is centred in Hawke’s Bay. We grow great people - such as industrialist/entrepreneur Sir James Wattie, space scientist Sir Ian Axford, painter Rita Angus, Olympic gold medal rowers

Georgina and Caroline Evers-Swindell (now Earl and Meyer), and a pack of All Blacks. It is home for technology entrepreneur and CEO of software company Xero, Rod Drury. Creator of the legendary Toyota ‘Bugger’ advertising campaign, Kim Thorp, has a Hawke’s Bay home. Businessman, Sir Graeme Avery, came to Hawke’s Bay to establish Sileni Estates winery, former New Zealand Tourism Board chief and the man behind the ‘100% Pure’ tourism campaign, George Hickton, now chairs Hawke’s Bay Tourism. Successful business people, the Lowes, Hicksons and Cushings, are proud Hawke’s Bay families.

OUR GROWING ECONOMYHawke’s Bay makes a solid contribution to New Zealand’s gross domestic product (GDP). The biggest contributors to our GDP come from commercial and community services, with horticultural and processing, manufacturing and pastoral farming being other big earners. Regional GDP in 2014 was $6.354 billion and we are experiencing positive economic growth. While agriculture, horticulture, viticulture, forestry, cropping, manufacturing and industry support services are the backbone of the regional economy, tourism also plays a vital role. Sophisticated new technologies, which have been developed to support our traditional industries, are being exported around the world. The region is in a strong position to take advantage of future economic development.

Te Mata Peak is a significant landscape forming a Hastings backdrop. It is said that great Maori Chief, Te Mata Rongokoko waged war with his rivals on the Heretainga Plains. One day he fell in love with a neighbouring chief’s daughter and decided to woo her, instead of making war. She set him many tasks to prove himself, with the final one requiring him to eat his way through the great hill. Unfortunately, he choked on a rock and dropped to the ground where he still lies today. His body forms the outline of Te Mata Peak.

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ABOUT HAVELOCK NORTH, HAWKE’S BAY

Page 8: Havelock North Village

Source: Real Estate Institute of New Zealand, Statistics New Zealand and Ministry of Business Innovation and Employment.

QUALIFICATIONSAged over 15 years

73.5%Formal

Qualification

14.5%Bachelor’s degree

or higher

AVERAGE ANNUAL HOUSEHOLD INCOME

$74,300Hastings

$88,400New Zealand

POPULATION159,000 Hawke’s Bay

Population

73,245

WORKING AGE POPULATION20-64 years

124,500 Hawke’s Bay working age population

39,900

21,439 15-39 years

22,368 40-64 years

Other Groups

AGE DISTRIBUTION

AVERAGE HOUSE PRICE

$307,000 Hastings

$329,000 Napier

$514,000New Zealand average

house price

YOU DO THE SUMS

PARKING

$0-$5for the day

HIGH $250 sqm pa

LOW $150 sqm pa

AVERAGE $200 sqm pa

COMMERCIAL GROSS RENTSAuckland average office rent $430m2

Wellington average office rent $390m2

$800 - $1,000Commercial office

$900 - $1,200Showroom

CONSTRUCTION COSTS (M2)

NEW CAR REGISTRATIONS

(year to April 2015) (national average is 11.7%)

UP 10.6%

COMMUTING

0-30MINSto drive around Napier and Hastings area

PEDESTRIAN COUNT HAVELOCK NORTH

1 Hour Average (2013)231

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Page 9: Havelock North Village

Marketview data is a combination of all electronic card spending at Paymark merchants and all electronic card spending by BNZ cardholders. Statistics are for the quarterly period to March 2015.

Change in spendingChange in spending over the same period last year. For quarter ending 30 June 2015.

RANK LOCATION VALUE OF SPENDING

CHANGE IN SPENDING

1 Hastings CBD $43,398,036 12.1%

2 Large Format Retail $6,967,877 12.6%

3 St Aubyn Street South $5,233,844 9.9%

4 Havelock North $24,182,915 2.7%

5 Rest of Hastings 96,265,791 1.0%

TOTAL $176,048,463 12.0%

Who is spending with our retailers Change in spending over the same period last year.

CARDHOLDER AREA

VALUE SPENT

CHANGE FROM SAME QUARTER LAST YEAR

Hastings $39.62m 7.6%

Napier City $5.91m 8.9%

Central Hawkes Bay District $3.32m 12.7%

Wairoa $0.50m 35.3%

Tararua $0.24m 37.6%

Rest of NZ cardholders $5.70m 58.4%

International $0.31m 4.5%

Retail category change in spending and performanceChange over same period last year.

RETAIL CATEGORY CHANGE FROM SAME QUARTER LAST YEAR

Accommodation 33.4%

Apparel 20.5%

Department Stores N/A

Electrical / Appliances N/A

Food and beverage services 2.7%

Food and grocery 11.7%

Fuel -12.9%

Furniture / Flooring 106.6%

Hardware / Homeware -40.0%

Other -0.9%

Recreational 3.6%

Source: Data provided by Marketview Limited. Logan & Stone.

Indicative retail rent range on total occupancy cost

$300 TO $400 PER SQUARE METER

SUBJECT TO FIT OUT, AREA AND LOCATION

RETAIL DETAIL

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ABOUT HAVELOCK NORTH, HAWKE’S BAY

Page 10: Havelock North Village

FASTEST GROWING STORE TYPES

FURNITURE & FLOORING

ACCOMMODATION

APPAREL

70%Hastings District

11%Napier City

18%Rest of NZ

1%International

DISTRIBUTION OF CARDHOLDERS

Including International cardholders. March 2015.

$55,599,757

1,098,072Changes over same time last year. March 2015. Spending in our area grew by 2.6% over the same time last year. Transactions in our area grew by 4.0%.

12%

13.6%

HASTINGS QUARTERLY ACTIVITY

SPENDING

TRANSACTIONS

(Includes Havelock North)

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Page 11: Havelock North Village

This captivating Havelock North community has a fascinating history with examples of its early settlers being part of its charm. Feel the blend of old England, rural New Zealand and modern lifestyle in this destination founded by hardy pioneers in 1860.

It is named after British Major General, Sir Hendry Havelock, who was a hero of the Indian Mutiny in 1857. But it is the area’s original settler families, their grand homesteads and gifts to the community that continue to generate village delight.

Te Mata Park, wrapped around the majestic Te Mata Peak, was gifted to the community by the Chambers family in 1927. Keirunga Homestead, built in 1906, was gifted to the people by the Nelson family and is now a

base for arts and crafts. The surrounding 17 hectares of parkland and formal gardens, originally inspired by London’s Kew Gardens, are on the edge of the village.

Sir James Wattie, great industrialist and founder of the famous Wattie’s canning business, lived nearby and his former home is now the Mangapapa Petit Hotel.

Some of New Zealand’s oldest and most highly respected schools are here: Woodford House was established in 1894 and opened on its current site in 1911, Iona College dates back to 1914 and Hereworth School, founded in 1927, caters for primary and intermediate-aged boys.

Where else within a 10 kilometre radius would you find internationally acclaimed

HISTORIC CHARM OF THE VILLAGE

wineries such as Craggy Range, Te Mata Estate and Black Barn, with its Black Barn Growers’ Market on summery Saturday mornings and open air concerts and movies at its carefully structured amphitheatre.

Havelock North is attracting a new generation of trend-setters, many returning from international careers, creating vibrant new businesses and adding a contemporary sophistication alongside a growing number of international business operators already at home here.

This unique village offers a great variety of boutique shopping, is well stocked with cafes, restaurants, specialty food stores, fabulous accommodation and provides the perfect base for exploring the Tukituki River Valley and Ocean and Waimarama beaches.

9

ABOUT HAVELOCK NORTH, HAWKE’S BAY

Page 12: Havelock North Village

FIVE STAR BOUTIQUE HOTEL FOR HAVELOCK NORTH

A $25 million development in Havelock North, incorporating a five star boutique hotel, restaurant, bar, commercial and retail space, is due for completion by the end of 2016.

The development company, Lowmac Properties, is owned by Hawke’s Bay’s Lowe and Mackersey families. The project follows almost a decade of work and discussion with the Hastings District Council to ensure the buildings enhance the village’s overall appeal.

It is a significant investment, will employ more than 50 people on site at any one time during construction and the result will be a 40-room, five-star hotel, 10 ground floor retail/commercial tenancies, office space across two of the three buildings and underground carparking. Each of the three buildings, encircling a central courtyard, has its own unique façade.

David Mackersey says the Village Exchange project redefines the retail, office and hospitality experience in Havelock North, ensuring the new buildings complement the village’s character.

“What we’re planning will add to the village offering long term, future-proofing the heart of Havelock North as the major boutique shopping centre for years to come.”

Most of those involved in the project, including consultants, contractors and support services throughout the design and construction are Hawke’s Bay-based, proving the diverse talent and capability within the region. Architecture HDT Hawke’s Bay designed the buildings, the engineers are Strata Engineering and the project is managed by Terry May, Tanglin Group.

Projects of significant size are familiar territory for Mackerseys. The firm developed The Crown Hotel in Ahuriri, Napier, incorporating an original 1932 hotel building in a modern contemporary design. Navigate, which provides premium accommodation in a combination of apartments and suites and also on the waterfront at Ahuriri, is another Mackersey project.

“IT IS TIMELY TO REJUVENATE THIS ICONIC SITE IN A CONTEMPORARY YET COMPLEMENTARY WAY.”

DAVID MACKERSEY, FOUNDER AND MANAGING DIRECTOR, MACKERSEY GROUP

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Page 13: Havelock North Village

NO NEED FOR COMPARISONWhen you’ve lived the high life in Hong Kong as a top-notch advertising suit for New York-based companies for 20 years and busied yourself in Auckland for a fair amount of time, you know a great thing when you find it.

The Village street carnival in November draws 15,000. The website (havelocknorthnz.com) has nearly 4,000 sign-ups, Havelock North Facebook page (lovehavelocknorth) reaches around 245,000 people every month, and a ‘Love Havelock North’ initiative aims to create the best village experience in New Zealand within three years.

“We’re active, we’re doing things, the lifestyle is fantastic, it’s a lovely community with plenty of opportunities, a strong labour force and there’s not a better environment in which to raise a family.

“And when you’ve put the kids to bed we have great restaurants and serve the best wine in the world. I tell Aucklanders – move out of Auckland, get the smog out of your brain and get Hawke’s Bay’s fresh air into your lungs.”

“The difference is the freedom to get on, to do whatever you want and enjoy the lifestyle.”

When Sam’s not walking the streets, thinking up new ideas or converting other member’s ideas into reality, he’s looking after guests at Millhills Lodge, tending the 60 trees on the lodge orchard, cooking or making preserves.

The biggest and only complaint from his guests is that they wished they’d booked to stay longer.

“It’s astounding, all from one little region,” says Sam.

“IT’S ABOUT GIVING PEOPLE A REAL EXPERIENCE, GETTING THEM INVOLVED IN THE ACTION, TAKING THEM TO THE TOP OF THE MOUNTAIN AND SHOWING THEM THE VIEW – AND IT’S A GREAT VIEW.”

SAM JACKMAN, PRESIDENT, HAVELOCK NORTH BUSINESS ASSOCIATION

accommodation hosts, specialist firms and those from the professional and business support sectors. Its coverage stretches from Te Awanga, taking in big namers like the magnificent Cape Kidnappers ‘The Farm’ Lodge with its world-renown golf course, the stunning Craggy Range, Te Mata and Clearview wineries, to the Patangata Tavern 40 minutes south of Havelock North and across to the Hastings Golf Club. The championship course is ranked among the top 10 in New Zealand.

Sam walks the streets, talks to everyone he sees, knows most of them and likes to get things done. The association’s first-up Food Alley event recently got 3,000 people out on the streets to have fun on a cold winter night.

Sam Jackman, President of the Havelock North Business Association and joint owner of a contemporary, luxury retreat in arguably New Zealand’s greatest wine region – Hawke’s Bay – is these days bursting out of his skin with enthusiasm about what he’s found.

“Havelock North has an amazing sense of community and pride. We’ve still got a volunteer fire brigade and we’ve got some of the best schools in New Zealand. We’ve got business people who are investing significantly in the community, they are innovative and think well outside the circle.”

He’s referring to the $25 million boutique hotel under construction, $17 million into a food packaging facility, a fast-food McDonalds creating 70 new jobs and his own investment, along with partner Penny Williams, of more than $1 million in Millhills Lodge as just a snapshot of opportunity in The Village.

While some slow thinkers portray Havelock North as a small, boutique shopping centre, Sam is quick-smart in correcting them. He took over the business association presidency in 2014 when the membership was 140. It is now more than 280 and includes retailers, manufacturers, orchardists,

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ABOUT HAVELOCK NORTH, HAWKE’S BAY

Page 14: Havelock North Village

Guthrie Park

River Rd

Te Mata M

angateretere Rd

Arataki Rd

Ara

taki

Rd

Brookvale Rd

Brookvale Rd

Guthrie Rd

Romanes Dr

Thompson Rd

Davidson Rd

St Georges Rd M

iller Rd

Havelock Rd Crosses Rd

Crosses Rd

Nap

ier R

d

Napier

Rd

Te Mata Rd

Te Mata Rd

Te Mata Rd

evA

almi

S James C

ook St Durham

Drive Black Barn Rd

Durham

Drive

McHardy St

Chambers StCampbell St Duart Rd

Duart Rd

Joll Rd

Joll Rd

Hikanui D

rive

Hikanui Drive

Taur

oa R

dKeirunga Rd

Pufle

tt Rd

Tanner St

Lucknow Rd

Middle

Rd

Palmerston Rd

Middle

Rd

Iona Rd

Iona

Rd

Lane Rd

Endsleigh Rd

Endsleigh Rd

Te Aute Rd

Te A

ute R

d

Te Aute Rd

Richard Rd Gilpin Rd

Breadalbane Ave

Upham St

Howard St

Ada St

Tuki

Tuk

i Rd

Tuki

Tuk

i Rd

Tuki

Tuk

i Rd

Havelock Rd

Middle R

d

Hodge Terrace

Te Mata Peak Road

Karanema Dr

AndersonPark

Te Mata Estate Winery

Black Barn Winery

Havelock North High School

Havelock North Intermediate

Arataki Honey

MushroomFarm

Telegraph Hill Olivery

Birdwoods Gallery

WoodfordHouse

IonaCollege

Te Mata Peak

Craggy Range Vineyards

Hereworth School

Deliciosa

HikanuiReserve

TainuiReserve

Tauroa Road to Te Mata Peak

KeirungaGardens

MiniatureTrains

DuartHouse

KaramuStream

Tanner Reserve

Havelock NorthVillage

The Strawberry Patch

Redwoods

Red BarrelWinery

Catholic Church

BMX Park

Te Mata Figs

KarituwhenuaWalk

EndsleighLoop

Cape Kidnappers Golf Course

Waimarama Beach

Ocean Beach

Wellington

Camp David

Hastings Golf Course

NZ Cycle Trail Wineries Ride

Hastings

Te Awanga

Napier

HB Airport

Splash Planet

To Te Mata Peak

Te Aute RdTe Aute Rd

Te Mata Rd

Karanema Drive

Napier

Rd

Napier

RdDonnell

y St

Middle

Rd

Havelock Rd

Havelock Rd

Joll Rd

Duart Rd

Joll Rd

Porter Drive

Porter Drive Campbell St

Havelock North Domain

Tuki Tuki River

HAVE

LOCK

NORTH VILLAGE

12

HAVELOCK NORTH MAP

LEGEND

Page 15: Havelock North Village

HAWKE’S BAY IS A GREAT PLACE TO WORK BECAUSE IT’S

A GREAT PLACE TO LIVE.

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Page 16: Havelock North Village

PowerUnison is the primary provider of infrastructure for delivering electricity throughout Hawke’s Bay. Hawke’s Bay’s central location enables a robust distribution network, with supplies being transmitted from north and south generation sources. This supply diversity helps bolster electricity reliability. Unison’s Smart Network system is one of the most innovative in New Zealand.

Fibre / TelecommunicationsUnisonFibre’s high-speed network offers lit Ethernet service speeds ranging from 100 Megabits to 1 Gigabits, with network bandwidth capacity designed to scale as demand grows. Its fibre optic network covers key commercial and industrial precincts in Hastings and Napier.

RoadingQuality roading systems and no traffic snarls contribute to business efficiency and significant cost savings. State Highway 2 brings traffic from the south and continues to Gisborne, north. State Highway 5 links Hawke’s Bay with Taupo and through to Auckland. Hastings to Auckland is a five hour drive. Hastings to Wellington is less than four hours.

Hawke’s Bay Airport The efficiency and frequency of planes through Hawke’s Bay Airport mean you can fly to Auckland in almost the same time that it takes many Aucklanders to make the daily commute to work. On a typical day, there are up to 10 return flights to Auckland and others to Wellington and Christchurch, with services to fit the business day, including early morning departures and end-of-day flights home when work is finished. The airport is approximately 20 minutes from Havelock North.

Napier PortNapier Port is central New Zealand’s leading international port and the fourth largest container port in the country. In the past two years, Napier Port has invested $40 million in new facilities and has future infrastructure developments of $80 million scheduled for the next five years.

Water The Heretaunga Plains aquifer is a significant natural resource for Hawke’s Bay. It is one of the clearest and cleanest sources of water in New Zealand. It is used for public water supply throughout Hastings and Havelock North.

Infrastructure is a key part of business decision making. Havelock North has one of the best climates in New Zealand, matched by a high standard of infrastructure.

HAVELOCK NORTH IS SUPPORTED BY HIGH QUALITY INFRASTRUCTURE

SPARK DIGITALSpark Digital has the infrastructure in Hastings, and throughout Hawke’s Bay business areas, to deliver the latest fibre network services that enable faster communication and decision-making. You can do more online at the same time, such as video conferencing, IP telephony and transferring large files.

It is all about managing data, voice and video with more speed, capacity and control. Spark Digital has Cloud computing services and will tailor solutions to fit company size and requirements.

If you are setting up in the CBD of Hastings, you will be able to access all the same high tech, high quality services that businesses in the main centres have available.

CHORUSChorus is New Zealand’s largest telecommunications infrastructure company, maintaining and building a network, predominantly made up of local telephone exchanges, cabinets and copper and fibre cables. It is an open access network with many different phone and internet providers.

Chorus is building about 70 percent of the ultrafast broadband (UFB) network throughout New Zealand in a public-private partnership with the Government. This covers businesses, homes and schools in Hastings and Havelock North. This ‘fibre

to the premises’ (FTTP) network means it is possible to deliver the highest data speeds that can support services like internet television and high definition video conferencing. It delivers large amounts of data further and faster than conventional, copper broadband.

The rollout of Chorus’ UFB network in Hastings and Napier is making good progress, with the project about 42 percent complete.

“UFB has the potential to transform Hastings’ and Napier’s economies and the way people connect to the rest of the world,” says Chorus General Manager of Infrastructure Ed Beattie.

“The benefits of a UFB-connected business are widespread. There is growth from improved productivity, lower travel costs, greater flexibility for people to work from home, lower network and ICT expenses, and savings from moving applications into the cloud.

“Another bonus is the ability to communicate more easily and efficiently with suppliers, customers and business partners on a global scale,” he says.

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WHY TAKE A CAR WHEN YOU CAN TAKE A BUSHastings and Napier are just 5 and 20 kilometres apart from Havelock North so it is easy to catch a bus to travel between the two cities, or to get from the suburbs into work.

The public transport network is efficient and affordable, with generous concessions for smart card passengers.

Included in the public transport network is an express bus service which travels between Havelock North, Hastings and Napier, with the inter-city ride taking just 35 minutes. Two express services operate each morning and evening, in both directions, to fit with work schedules.

Services bringing suburban commuters into each CBD are frequent, and timed to provide central city workers with the option of leaving their cars at home. Bikes are carried free of charge on most of the bus fleet, and passengers are encouraged to combine cycling with their bus trip. Bike stands have been installed at many of the regular bus stops.

Providing convenient connections means people can make smarter choices about how they travel to and from work each day. Being easy to navigate makes Havelock North a great village for those who like to combine walking and cycling with public transport routes in and around the district.

15

INFRASTRUCTURE

Page 18: Havelock North Village

Black Barn Retreats offers 16 unique properties. Each is fully self-contained with exclusive use. Each is selected for its prime location, unique character and original style. All are luxuriously appointed to reflect their individual character with the very best in furnishings and amenities. From an eight-bedroom luxury retreat to a two-bedroom, turn-of-the-century cottage in the heart of the vineyard. Recognised among the very best in New Zealand.

Craggy Range Vineyard Cottages are in the vineyard and under the watchful eye of Te Mata Peak. Various options include the Chardonnay Cottage with one luxurious bedroom or the Sauvignon Blanc, Merlot and Pinot Noir Cottages, each with two bedrooms. Everything about these delightful hideaways is well-appointed and very special. The internationally acclaimed Terrôir Restaurant is just footsteps away and it’s only seven minutes’ drive to Havelock North.

Within a tight radius of Havelock North Village, you will find every level of accommodation but this central cog in Hawke’s Bay’s tourism destination is most loved for its luxury offerings.

IN THE LAP OF LUXURY

Mangapapa Petit Hotel, built in 1885, is exquisite. It maintains its historical look and charm and is carefully renovated throughout, with each of the 12 magnificent suites being individually decorated with modern, contemporary style and elegance. This property was originally home to Sir James Wattie, the founder of one of New Zealand’s favourite food brands.

The Farm, Cape Kidnappers, although also 20 minutes from the village, is nestled in farmland with jaw-dropping views across farmland, golf course and the shimmering Pacific Ocean some 800 feet below. Roaring fires in winter, an infinity pool for summer, intimate, snug lounges and world-class dining equal superb luxury

Mana Lodge is about 15 minutes from Havelock North. It is a handsome, elegant six bedroom, exclusive-use unique country home offering contemporary comforts

within 18 hectares of exquisite, park-like landscaped gardens and manicured lawns.

• Millhills Lodge has been purpose-built to deliver the high standards discerning guests have come to expect

• Miller Road is 20 minutes from the village centre and it is also seriously stylish and set on a beautiful vineyard

• St Andrews Escape is a quality bed and breakfast set in a large country garden embraced by the Karamu Stream

But there are so many, many more options, including lodges, motels, apartments, bed and breakfast and home stays, holiday houses – many of which are very swish, and cottages.

16

Page 19: Havelock North Village

WEDDINGSHawke’s Bay is certainly in high fashion for weddings, and not just for local couples, those who’ve grown up and have family in Hawke’s Bay. Many from around the world know this is a great spot for their special occasion. In just a hop, step and jump from Havelock North, there is a huge variety of venues including wineries and vineyards, country homesteads and others overlooking the ocean, marquee locations and many with spacious accommodation to enable the most important guests to stay on site. Multi-day hire is today’s trend so that guests can soak up the full effect of a glamorous lifestyle in this romantic region. Just to prove our point, many of the top venues book 30 to 40 weddings each year, and turn down almost as many more or convince wedding groups to wait a little longer for an available date

17

IN THE LAP OF LUXURY

Page 20: Havelock North Village

Education is an acknowledged drawcard for many existing and new entrants to Hawke’s Bay, not only for the schools’ high standards of national achievement at all levels but the history, atmosphere and community spirit.

EVERY OPTION FOR EDUCATION

Woodford House for girls, set in 22 hectares of park-like grounds, celebrated its Havelock North centenary in 1911, although the school history dates back to 1894. It caters for years 7 to 13, the roll is approximately 300 students and about half are boarders in the hostel. The integrated school is noted for its academic excellence. Within its grounds are a 25 metre swimming pool, Astroturf and other sports facilities. The school has a totally wireless campus.Iona College, founded in 1914 by the Presbyterian Church, has 11 hectares of expansive grounds, with excellent sports facilities and a pool. It has a blend of glorious, older architecture and modern buildings, such as its Information Resources Centre and Performing Arts Centre. The integrated school, for girls in years 7 to 13, deliberately keeps its class sizes small. The roll is capped at 270, with a mix of daygirls and boarders. It, too, has an outstanding record of academic achievement.Hereworth School is one of New Zealand’s leading, independent schools, specialising in primary and intermediate education for boys, providing both day and boarding placements. It was founded in 1927. The school is set in 9.5 hectares of magnificent, peaceful surroundings at the foot of the Te Mata Hills and commands stunning views across the Heretaunga Plains. It has highly regarded academic, social, sporting and recreational amenities. Its current Headmaster is just the ninth in the preparatory school’s history. Established in 1975, Havelock North High School is a young, vibrant co-educational state school that combines modern facilities and a progressive education system with traditional values such as house spirit, school pride and high expectations of performance. With a roll of over 1,000 students, it has the ability to offer intensive competition and a wide range of academic, cultural and sporting challenges. Students are regularly among the top achievers in national examinations and competitions.Other state schools include: Havelock North Intermediate, Decile 8, about 600 students, Havelock North Primary, Decile 10, about 600 students, Lucknow School, Decile 5 primary school with a roll of 270 and Te Mata School, Decile 10 primary school with a roll that fluctuates up to around 600.

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EDUCATION

Page 21: Havelock North Village

WHAT YOUR DOLLAR BUYS

35 Muritai Crescent, Havelock North Web id: H15989232

Peter Holland TownhouseSuper architecturally designed home situated on 501sqm site. No grass to mow but fabulous private and

sunny courtyard for alfresco living. Open plan living with stunning vaulted ceilings, 3 large bedrooms

(master ensuite and walk-in wardrobe), kitchen with lovely tree-scaped outlook. Good size garage

completes this ideal lock-up and leave, within easy walking distance to the village.

Contact:

Tel:

Mob:

Price: $519,000

www.tremains.co.nzNapier 06 835 5988 > Taradale 06 845 9060 > Hastings 06 873 5901 > Havelock North 06 877 8035

This document has been prepared by Tremain Real Estate Ltd for advertising and general information only. Tremains does not guarantee, warrant or represent that the

information contained in this document is correct. Any interested parties should undertake their own enquiries as to the accuracy of the information. Tremains excludes

unequivocally all inferred or implied terms, conditions and warranties arising out of this document and excludes all liability for loss and damage arising there from.

Tremains Real Estate (2012) Ltd

Peter Holland architecturally designed townhouse.

$519,00023 2

192 Te Mata Peak Road, Havelock North Web id: H16354232

Behind the electric gate . . .. . . this beautifully proportioned residence sits atop 1.33 ha and commands views across Hastings and the

plains to the ranges. Designed by Fat Parrot architects to capture the sun, the floor plan offers both formal

and informal rooms which all enjoy this wonderful aspect. The master suite is quite separate and opens to

a Juliet balcony. This beautiful home will accommodate most living dynamics.

Contact:

Tel:

Mob:

Price: $1,395,000

www.tremains.co.nzNapier 06 835 5988 > Taradale 06 845 9060 > Hastings 06 873 5901 > Havelock North 06 877 8035

This document has been prepared by Tremain Real Estate Ltd for advertising and general information only. Tremains does not guarantee, warrant or represent that the

information contained in this document is correct. Any interested parties should undertake their own enquiries as to the accuracy of the information. Tremains excludes

unequivocally all inferred or implied terms, conditions and warranties arising out of this document and excludes all liability for loss and damage arising there from.

Tremains Real Estate (2012) Ltd

Fat Parrot architecturally designed, sitting atop 1.3 hectares.

$1,395,00023 2

8 Hikanui Drive, Havelock North Web id: H16151242

Executive family homeSuperb property with all the bells and whistles. High on Hikanui, bordering Tauroa Reserve and views to

ranges. 4 bedrooms and 2 spacious living areas offer superb in/outdoor flow to decked areas. Features

include double glazing, mains gas, gas fire, heat pump, reformed stone bench tops, ensuite and walk-in

wardrobe, quality bathroom fittings, separate third toilet and extensive landscaping.

Contact:

Tel:

Mob:

Price: $649,000

www.tremains.co.nzNapier 06 835 5988 > Taradale 06 845 9060 > Hastings 06 873 5901 > Havelock North 06 877 8035

This document has been prepared by Tremain Real Estate Ltd for advertising and general information only. Tremains does not guarantee, warrant or represent that the

information contained in this document is correct. Any interested parties should undertake their own enquiries as to the accuracy of the information. Tremains excludes

unequivocally all inferred or implied terms, conditions and warranties arising out of this document and excludes all liability for loss and damage arising there from.

Tremains Real Estate (2012) Ltd

Executive property, highly spec’d, bordering a reserve, views.

$649,00024 2$639,00034 289 Simla Avenue, Havelock North Web id: H16244243

Hidden treasureIf you sit on your verandah in the morning sun with your coffee listening to the Tuis in the trees and

looking out over the view, you might never get to work! This beautifully presented home offers superb living

indoor/outdoor living and views to the sea. Vaulted Rimu ceilings add dimension and character to the

lounge which enjoys both morning and afternoon sun.

Contact:

Tel:

Mob:

Price: $639,000

www.tremains.co.nzNapier 06 835 5988 > Taradale 06 845 9060 > Hastings 06 873 5901 > Havelock North 06 877 8035

This document has been prepared by Tremain Real Estate Ltd for advertising and general information only. Tremains does not guarantee, warrant or represent that the

information contained in this document is correct. Any interested parties should undertake their own enquiries as to the accuracy of the information. Tremains excludes

unequivocally all inferred or implied terms, conditions and warranties arising out of this document and excludes all liability for loss and damage arising there from.

Tremains Real Estate (2012) Ltd

Magnificent property, views to the ocean.

19

REAL ESTATE MARKET

Page 22: Havelock North Village

DO AND SEEACTIONTriple Peak Challenge is New Zealand’s most beautiful adventure race. It takes competitors walking, running or cycling 47 kilometres across Mt Erin, Mt Kahuranaki and Te Mata Peak. Competitors can run in teams if a solo effort is too challenging. The event is usually held in March. Peak Trail Blazer takes participants across trails of varying difficulty, with the fittest tackling the 12.8 kilometre run to the top of Te Mata Peak. There’s an elite club for those whose times crack the magic sub-60 minute mark. But we like everyone to have fun in Hawke’s Bay so there’s a shorter, 3.5 kilometre trail. This fundraising race is usually held in November.Cyclocross is a crazy challenge for cyclists over courses with obstacles that force riders to dismount and run while carrying their bikes. The Havelock North Domain is a great spot for cyclocross racing. It’s meant to be a muddy, winter sport but Hawke’s Bay usually delivers sunshine and blue sky above with just a little slush under foot.Te Mata Peak is 400 metres above sea level. Its nature trails are great for hikers and mountain bikers. Drive to the summit and enjoy panoramic views of the Ruahine, Kaweka and Maungaharuru ranges and out to Cape Kidnappers. On a clear day you’ll see across to the centre of the North Island and the volcano Ruapehu, in the Tongariro National Park. Greatest view in the world!

ENJOYMENTBirdwoods, just three kilometres from Havelock North, has a gallery, sculpture garden, café and old fashioned sweet shop. The gallery is set in the original church hall from St Peter’s in Waipawa, built in 1894. The sweet shop is in a one-room colonial cottage built from reclaimed materials.Keirunga Homestead is set in 17 hectares of formal gardens and parkland. The original homestead buildings provide a creative hub for arts and crafts, with the area being the perfect setting for concerts and outdoor festivals.

20

Page 23: Havelock North Village

FOODBlack Barn Farmers’ Market summer market is held under large Plane trees alongside vines and the underground cellar. Local treats, from asparagus and strawberries to pickles, flowers, coffee and fresh breads and pastries are too tempting to resist.

Arataki Honey Centre is one of New Zealand’s largest beekeeping enterprises. Learn about the world of the honey bee, taste different honey varieties and buy amazing honey products. Arataki says that every kilogram of honey requires nectar from three million flowers. Busy bees!

Te Mata Mushrooms, established in 1967, is New Zealand’s second biggest mushroom grower. Mushrooms are picked fresh seven days a week. The company produces about 20 tonnes of mushrooms each week and employs around 100 staff. International businessman and entrepreneur, and former Havelock North lad, Michael Whittaker, is now at the helm and is planning future developments.

Te Mata Figs, on the outskirts of Havelock North, produces more than 20 varieties and creates a range of products distributed nationally and available at the figgery.

St Andrews Limes produces home-grown, hand-made preserves and dressings and distributes nationally.

Havelock North is blessed with an amazing array of restaurants, bistros and cafes. Expect to find Mexican, India and Turkish through to high-end, fine dining and everything in between. There is also a range of food stores with locally produced, New Zealand and international products.

ARTHavelock North is a hot spot for artistic talent with numerous designers, potters, jewellers, photographers and artists of traditional and contemporary works living in or near the village. Many have studios that welcome visitors or their work can be found in local galleries.

Public art is plentiful. He Taiepa O Nga Parirau/A Wall of Wings by Linda Trubridge is a sculptural wall incorporating Maori forms; Te Haaro o Te Kaahu by Para Machitt is a symbolic link to the village’s past, represented by the kahu, featuring in Ngati Kahungunu lore as a symbol of stewardship; and Diminishing Returns, by Bing Dawe.

21

DO AND SEE

Page 24: Havelock North Village

REDCURRENT $10 million boutique business

PAGE 29

PLANT & FOOD RESEARCH World-leading research facility

PAGE 30

ROCKIT APPLES Premium priced snack food going global

PAGE 31

BRUCE MACTAGGART International businessman and entrepreneur

PAGE 33

HAWTHORNE COFFEE Coffee roaster and cafe

PAGE 32

MOGUL Leading Digital Marketing Company

PAGE 34

ADRIENNE PIERCE Businesswoman

PAGE 35

CHRIS O’REILLY CEO, AskYourTeam

PAGE 36

ROD DRURY CEO of Xero, a $2.5 billion cloud accounting software company

PAGE 23

ANDY COLTART Architectural designer and co-founder of Black Barn winery and retreats

PAGE 24

KIM WICKSTEED Business and marketing consultant

PAGE 25

RED CONSULTING Niche executive recruitment company

PAGE 26

ADVINTAGE One of New Zealand’s largest online wine retailers

PAGE 27

CATALYST Processing fuel tax excise duty refunds

PAGE 28CASE

STUDIES

22

CASE STUDY INDEX

Page 25: Havelock North Village

His success might be extraordinary but his lifestyle is typical, provincial New Zealand. Great weather, great schools for his children, surfing, hanging out at the beach and mountain biking – all on his Hawke’s Bay doorstep.

Xero launched in 2006 with just a handful of staff. It now has about 1,200 people working in 20 offices around the world. It is one of New Zealand’s top technology export companies and one of our biggest employers of IT talent.

“Senior executives wanted to be able to live where they wanted to bring up their families

Rod Drury is CEO and co-founder of Xero, a $2.5 billion cloud accounting software company and he calls Hawke’s Bay home.

HAWKE’S BAY HOME FOR GLOBAL CEO

The family heads to the beach most weekends and takes up residence at the water’s edge in the school holidays.

You’re likely to find Rod in Hawke’s Bay from Friday to Monday, he meets with his leadership team in Wellington on Tuesdays and Wednesdays and the global Xero team meets about every six weeks. Rod often travels within New Zealand several times a week and heads overseas every four or six weeks. He’s constantly video conferencing wherever he is.

Hawke’s Bay has good fibre infrastructure which means he and his kids can be fully connected, accessing online entertainment and information so he believes they miss nothing by living in the region.

“Fitness and lifestyle have become important, particularly now I’m in my forties, have children and do a lot of travel. Hawke’s Bay’s a huge drawcard. I swim regularly at Napier’s Ocean Spa complex and go mountain biking up Te Mata Peak. I can come home and be out surfing straight away. It’s the ultimate – a good, active and fun lifestyle while doing stimulating work.”

From a business perspective, Rod estimates skilled labour force costs are up to 40 percent lower than in Australia, providing great advantages for relocating businesses. But there’s no chance Xero’s head office will be moving to Hawke’s Bay anytime soon although Rod can see a thriving IT industry growing in the region further down the track.

“The first step is to continue to encourage top executives to shift to Hawke’s Bay. Get them doing the evaluation that I did and they’ll see it’s a great place to bring up children – I can’t think of anywhere else we’d want to be.”

“I CAN BE IN SAN FRANCISCO AND AT MEETINGS IN SILICON VALLEY ON FRIDAY AND BE AT THE HAWKE’S BAY FARMERS’ MARKET THE NEXT MORNING. LIVING BETWEEN TWO WORLDS MAKES LIFE FUN AND INTERESTING, AND I APPRECIATE BOTH MORE”ROD DRURY, CEO AND CO-FOUNDER OF XERO

so we designed the business with that in mind,” says Rod, who shifted to Havelock North with his wife and three children as the first of them was about to start school in 2009. His frequent travel was behind the family’s decision to move to Hawke’s Bay, to settle in what they considered was the best place for their kids to grow up and be educated.

“We’d bought a beach house at Waimarama a few years before and had been spending a bit of time there.

“I grew up in Greenmeadows, Napier, but I never thought I would be back. When we had kids, we decided it was the best place to raise them.” Big point scorers in Rod’s evaluation ahead of the move were the range of good schools with plenty of outdoor and sporting activities, a place where kids can ride their bikes or walk to school and lifestyle.

23

ROD DRURY

Page 26: Havelock North Village

Is Andy Coltart biased about his home patch? You’re damn right he is but the architectural designer of stylish homes and luxurious holiday retreats in Hawke’s Bay has ample evidence to back up his claim that the region is “bloody awesome”.

With his long-time mate, business partner and Hawke’s Bay resident, Kim Thorp – ingenious advertising creative brain, the alluring Black Barn winery was developed on the outskirts of Havelock North. It’s classy but there is nothing pretentious. It merely encapsulates what Hawke’s Bay is all about – lifestyle.

Black Barn – there’s a vineyard, winery, bistro, growers’ market, one of the greatest outdoor amphitheatres in New Zealand, boutique accommodation and just a magical, award-winning piece of a very special region.

“We were selling a property to a bloke from Auckland recently. He went to his company and said he was getting out of Auckland and shifting to Hawke’s Bay and the first reaction was that the whole company should move with him.

“Of the 10 employees, they all told him they wanted to move and the three that didn’t were quite young,” recites Andy as further evidence that Hawke’s Bay has got what it takes.

Andy was originally a farmer but for a couple of decades has been operating his architectural design and property

EVIDENCE TO SUPPORT THE OPTIMISM

development and management business from either his Black Barn office or his nearby Tuki Tuki Valley home.

Black Barn offers 16 unique properties, each selected for its prime location, unique character and original style. These are luxurious holiday retreats and recognised as being among the very best available in New Zealand. In total, Black Barn has 70 beds – and they are big beds – with daily prices starting from around $300 per couple to upwards of $500. Last summer was a record.

“People come and they cook, they spend, they relax, they just love it here. Hawke’s Bay – it’s the lifestyle envy of New Zealand – that’s the way I see it,” he says. And it seems that people are rapidly catching on. In the current year, Andy will complete three large, high-priced house design and build projects.

“AUCKLANDERS SHOULD BRING THEIR KIDS TO LIVE HERE. GET THE KIDS GROUNDED.” ANDY COLTART, DIRECTOR, CREATOR OF BLACK BARN WINERY & RETREATS

All this gives the Havelock North businessman every reason to show his pride and truckloads of optimism for a region that’s got beaches, golf, wineries, recreational pursuits, shopping and lifestyle.

“I work here. I would never live anywhere else in the world.”

“Te Mata Peak is a wonderful, massive playground for hiking, biking and running. Our rivers are national treasures and the Triple Peak Challenge is manic.” The Triple Peak Challenge is New Zealand’s most beautiful adventure race. It takes competitors 47 kilometres across three magnificent peaks near Hastings.

“Aucklanders should bring their kids to live here. Get the kids grounded, bring them up here. They can ride ponies, motorbikes and share country experiences with their classmates. Property prices are below half what they would pay in Auckland.”

24

ANDY COLTART

Page 27: Havelock North Village

The former CEO of Saatchi and Saatchi New Zealand now operates his international business and marketing consultancy, Advice, from Hawke’s Bay. He was instrumental in implementing the Absolutely, Positively Wellington slogan and his business and governance expertise is recognised through his various professional directorships.

“Marketing is common sense. Unfortunately, common sense isn’t very common,” he tells his clients.

His story goes somewhat like this: followed a girl to Hawke’s Bay, lived here for a few years in the 1970s working in public relations and masterminding community events before switching into the fast lane and making it big in the marketing and advertising world. But the girl from Hawke’s Bay eventually made him see common sense and Kim and Margaret Wicksteed shifted back to the region almost 10 years ago.

They renovated a house on the outskirts of Havelock North where Kim built an office in the garden and with over-sized windows so it feels like he’s in a tree hut.

“It’s a great place to think – and that’s basically what I sell,” he says. Electronics and computer screens provide instant communication.

“I can talk to anyone anywhere in the world, have a connected meeting and it doesn’t cost a cent. But don’t rely on it. You need the human contact and meetings tend to be

COMMONSENSE ISN’T VERY COMMON

much more structured and productive when you travel to them knowing exactly what needs to be achieved.”

In Hawke’s Bay, Kim has discovered work life balance. The climate, the standard of retail and village atmosphere in Havelock North continue to impress.

“It’s a great destination. The region is blessed and built for tourism and to entertain. It has some of the world’s best wines and restaurants and I enjoy bringing clients here for planning retreats. It is special to have the opportunity to show off Hawke’s Bay.

“In Wellington, you can have an off-site, strategic meeting just a block away from the office but you see a completely different person if you bring them for a couple of days’ strategic retreat in Hawke’s Bay,” he says.

Havelock North’s Kim Wicksteed knows that a little bit of common sense goes a long, long way. He’s staked his reputation on it, made money from it and used it to create some of New Zealand’s favourite marketing campaigns.

“THERE ARE SO MANY PEOPLE COMING HERE WHO ARE CREATIVE, CLEVER ENTREPRENEURS.”KIM WICKSTEED, FORMER CEO OF SAATCHI AND SAATCHI, OWNER OF ADVICE LTD

Work takes Kim away most weeks, often to his Wellington apartment, but the Hawke’s Bay lifestyle is worth the slight inconvenience of leaving for a few days. Many others also commute regularly.

“There are so many people coming here who are creative, clever entrepreneurs and the region is being populated with some really smart people. There’s a pool of talent who’ve made the decision to relocate and that’s a real intangible benefit.

“When I meet people from around the country and tell them I live in Hawke’s Bay, the response, almost universally, is ‘God, you are so lucky’.”

25

KIM WICKSTEED

Page 28: Havelock North Village

PICKING TRENDS AHEAD OF TIME

With a three week old baby, some great business ideas and not a lot else, the Cornwalls decided to jump ship from Auckland and head to Hawke’s Bay. All they knew was that the region came highly recommended by university mates who had come from Hawke’s Bay.

That was 2002. In Auckland, Nick had started a forestry management business that was easy to relocate to Hawke’s Bay. He has since successfully spearheaded new business development across a range of sectors. Rachel is Managing Director of Red Consulting Group. Their children are 11 and 13.

“We specifically chose Hawke’s Bay. We saw it as a place where we could develop opportunities, it seemed receptive to new business and people liked to do well, we knew it had excellent schools and it was a place people who’d grown up here wanted to come back to,” says Rachel.

Their faith and hard work have been rewarded.

Rachel used her sales and marketing expertise to help develop Red Consulting, which started in Auckland in 2003, and opened in Hawke’s Bay a year later. Red is a boutique, fully integrated executive recruitment business. Rachel is well versed in identifying skilled leaders and decision makers right across the executive level, although Red recruits throughout an entire organisation to ensure companies have the right people in the right roles.

“We’re a niche business and every day I consider how lucky I am. I meet people of outstanding calibre and work with very smart businesses in Hawke’s Bay, New Zealand and, increasingly, internationally,” says Rachel.

“Quite simply, our commitment is to link great businesses and great talent. We work across a wide range of sectors and industries.

“Hawke’s Bay is great if you’re young, driven, not afraid of hard work and happy to be held to account. You don’t have the anonymity of a big city but I love the transparency. If you perform, you will succeed and people will support you.

“There are some very good businesses here that are privately held, some people are doing really very well and these businesses are fueling the economy.”

Rachel quickly disputes the perceived pay rate disparity for top talent between regions like Hawke’s Bay and bigger cities.

“If they are the best operator and win the role in Hawke’s Bay, they will enjoy parity with a main centre. There just aren’t as many of these top jobs.”

Lifestyle is also a winner.

“There’s no traffic, you know the parents of your kids’ friends and where they live, we have great school communities and an amazing physical environment, and an engaging and inclusive business and social community,” says Rachel.

“EVERY DAY I CONSIDER HOW LUCKY I AM. I MEET PEOPLE OF OUTSTANDING CALIBRE AND WORK WITH VERY SMART BUSINESSES.”RACHEL CORNWALL, MANAGING DIRECTOR, RED CONSULTING GROUP

Long before ridiculous house prices and traffic chaos took the gloss off Auckland, entrepreneurial youngsters Rachel and Nick Cornwall made a calculated decision to redirect their future.

26

RED CONSULTING

Page 29: Havelock North Village

Advintage, in Havelock North, according to its website, is a wine shop on steroids and a must-visit for anyone who enjoys wine and loves a bargain. It is also one of New Zealand’s largest online wine retailers.

The business started in 1999 in a draughty shed as a bit of an indulgent adventure for John (Mac) Macpherson after selling a software company. He would buy in cases of wine then fax a few mates and bar and restaurant owners with news of the latest deals.

“The concept was around providing somewhere for people interested in wine but who didn’t want to feel intimidated by fine wine store pretentiousness.

OPPORTUNITY TO STAND OUT“My plan was always ambitious – to own a business with a national presence. It was never going to be limited to a Hawke’s Bay market.”

Advintage reaches more than 85,000 people through various marketing channels, thousands of cases of wine depart the Advintage warehouse every month and it can often sell many hundreds of cases of the same wine in a day. Auckland is the biggest market and orders received before 4pm can be on the buyer’s doorstep by breakfast time the following day.

The delivery might be a deal on great quaffers under $10 through to high rollers such as three-litre jeroboams of champagne.

“Advintage was an early adopter of e-commerce, way back when people thought it was something cool that wouldn’t last, something a bit avant-guarde, yet now it’s obligatory. E-commerce was a real game changer for us.”

John is certainly experimental and innovative, pushes the boundaries of the accepted

Sourcing great wine deals every day is giving John Macpherson the ride of his life, having swapped a successful global data company for a wine shop.

“IF YOU’RE SMART YOU SHOULD COME TO HAWKE’S BAY AND YOU’LL DO WELL.” JOHN MACPHERSON, OWNER, ADVINTAGE

• In a wine region with easy access to local vintners

• Half way between two biggest markets of Auckland and Wellington

• Commercial rents are significantly cheaper

• Staffing costs are lower and great staff retention

• There’s a ‘soft’ side to people living in provincial areas that he wouldn’t swap

• No rush, no bother. John lives three minutes from work.

THE GREAT ADVINTAGE ADVANTAGES:

business norm but has built a reputation of offering better deals, better service and a down-to-earth attitude about wine.

He thought, but only briefly, about opening an Advintage store in Auckland. He would make more money but would be giving up too much in terms of lifestyle and pleasure.

“Havelock North is a real community and Hawke’s Bay an idyllic holiday destination but it is also an amazing place to live, work and prosper. People get excited when they come here so I say: ‘shift here’.

“If you’re smart you should come to Hawke’s Bay and you’ll do well, there’s an oasis of opportunity here to stand out if you’re running a metropolitan-standard business.”

27

ADVINTAGE

Page 30: Havelock North Village

Age group, early thirties; location, Hawke’s Bay; the company, Catalyst. They process petrol tax refunds for clients entitled to reclaim the excise duty component of petrol gobbled up in the off-road use by vehicles and equipment such as motorbikes, chainsaws, mowers, pumps and generators.

Nick Sowman and Jared Maloney hankered to return to their Hawke’s Bay home patch after work and travel away from the region. They both have agribusiness backgrounds and were able to find work that suited when they decided to make the move. Business dealings brought them together, and Catalyst was created.

Catalyst launched in June 2013, with Jared, Managing Director, rattling around in the office on his own. There are now 16 employees and the company is growing rapidly. In its first year, Catalyst processed $161,000 of refunds. In two years that total has increased to $7 million. The company won the Hawke’s Bay Chamber of Commerce small to medium category business award in 2014.

Clients are calling from all corners, from Chatham, Stewart and Waiheke islands and places in between. Catalyst is built on Hawke’s Bay talent. IT designers, marketing, HR, business, legal and financial advisers are all local.

“In many ways, setting up a new business in provincial New Zealand can be easier than starting out in big cities. There’s a local camaraderie between businesses - everyone likes to support a new venture and want you to do well,” says Jared.

Jared and Nick are examples of the growing number of thirty-ish, clever operators shifting to Hawke’s Bay because they know the lifestyle has huge advantages for young people, and especially for those bringing up young families.

CATALYST FOR GROWING BRIGHT IDEAS

“Friends have done their OE, worked overseas but are coming back into solid jobs and starting a family.

“When I was at university, we often talked about getting back to Hawke’s Bay and there was a perception that there were no chunky roles to come back to. But you can get into a business and grow with it without compromising the kind of lifestyle you want,” says Jared.

Jared lives in Havelock North with wife, Erin, and their two children. They can go

“SETTING UP A NEW BUSINESS IN PROVINCIAL NEW ZEALAND CAN BE EASIER THAN STARTING OUT IN BIG CITIES.”JARED MALONEY, MANAGING DIRECTOR, CATALYST

This is a great story about two mates, a great business idea and the guts to give it a crack.

to the beach, visit friends and family or head off together to any one of the classy restaurants or cafes.

“Don’t let the provincial parameters put you off. The barriers are gone and the pool of young business people in the region is growing rapidly.

“I recently spent a couple of weeks on business around both North and South islands and was pleased to get home. This is a truly amazing place to live and I’m feeling pretty lucky.

28

CATALYST

Page 31: Havelock North Village

Redcurrent has 11 boutiques throughout New Zealand and a rapidly growing online store. Its ‘living beautifully, giving beautifully’ mantra centres on its Items of timeless beauty, from homewares and furniture to fashion accessories.

Cofounder Rebecca Kain works alongside her mother, Audrey McHardy, who started the Redcurrent forerunner by sharing her love of the unusual, the classic and the beautiful treasures brought home from her trips to Bali.

“The business has grown organically since my mother set it up 25 years ago,” says Rebecca, who decided she wanted a change from the corporate world and joined her mother in business.

The first Redcurrent store opened in 1999 in Havelock North. Redcurrent is now in Auckland, Hamilton, Wellington, Christchurch, Queenstown and Dunedin.

“We can easily operate from Hawke’s Bay. Everything is here that we need.” About 80 percent of Redcurrent products are imported through the Napier Port and delivered to a distribution warehouse converted from an old apple packing shed – a property that Rebecca estimates could cost two or three times more in Auckland.

At the Christmas peak, eight staff sort and pack the imported wares while a permanent team of 60 staff, and 100 during the summer season, are employed in the boutiques.

“As long as I’ve got wifi and I’m handy to an airport, I can run the business from anywhere,” says Rebecca. She travels internationally for business three or four times a year and is a frequent flyer throughout New Zealand.

Redcurrent opened one new store a year before deciding to build online. Redcurrent is two years into a five year project to really get the online store humming. It took three to six months to get online and it continues to be an ongoing, work-in-progress.

“It was like opening up a whole new business within a business and took a while to get it looking like we wanted.

Rebecca describes Hawke’s Bay living as a dream compared to being in a bigger city. “Everything in Hawke’s Bay is easier. When I drive to the airport, there’s very little traffic and there are no queues for airport parking.

LIVING BEAUTIFULLY

A hobby pursuit that started in a garden shed in Havelock North is now a national business with an annual turnover of $10 million but its operational base remains in Hawke’s Bay.

“THE FEEL GOOD FACTOR

CANNOT BE UNDERESTIMATED.”

REBECCA KAIN, CO-FOUNDER, REDCURRENT

“Business cooperation is high, it’s easy to integrate into the business community and Havelock North is small, inclusive and friendly. If you can run your business from Hawke’s Bay and make a good profit, I recommend a move.

“Those big cities are hard work. We’ve got the good life here. It makes you feel good. I’m a mother of three children and I don’t have to spend all day in the car or queuing. The feel good factor cannot be underestimated. If you have a content CEO and management team who aren’t battling the day-to-day realities of big cities, and that can be really hard work, the business will operate more productively.”

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REDCURRENT

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While Hawke’s Bay, the heart of New Zealand’s horticultural and agricultural production, is a logical location for such research activity, the Havelock North site is just one centre of national science activity for Plant & Food. But there is no denying that, with Hawke’s Bay’s leadership in pipfruit, viticulture, stonefruit and vegetable production, alongside a thriving arable sector and large food processing industries, the region is a prime research base.

The Crown Research Institute’s work covers a myriad of research focusing on investigations from paddock to plate and all points in between. This includes aspects of plant breeding and performance, bioprotection, plant pathology and entomology, disease and pest control, post harvest, and environmental factors.

PADDOCK TO PLATE, AND ALL TOUCH POINTS IN BETWEEN

responsible for the global commercialisation of such new varieties arising from the pipfruit breeding programmes operated out of Hawke’s Bay, such as ‘PremA96’ (apples marketed as Rockit®), and ‘PremA17’ (apples marketed as Smitten™), as well as the new Piqa® pears.

Wendy Cashmore, others involved in management of the company’s science and business, and the many notable scientists working at the Havelock North site have an internationally enviable level of expertise and recognition.

“We are also fortunate that a number of us hold senior roles across the management structure of the company, including several in international, science management and operational roles.

“THE HAWKE’S BAY TEAM HAS ACHIEVED MANY NOTABLE, COMMERCIAL SUCCESSES.” WENDY CASHMORE, MANAGER OF PLANT VARIETIES, PLANT & FOOD RESEARCH

World-leading research is constantly on the go and numerous international scientists are regular visitors to the modern Plant & Food Research facility on the outskirts of Havelock North.

“So the Havelock North facility represents a level of management at the coalface both up and down the strategic pipeline,” she says.

But the company is also bringing on the next generation of cohorts - scientists in the seventh and eighth year of their careers, completing PhDs and with a broad range of ability and technical expertise.

“Plant & Food in Havelock North probably has the highest academic demographic than any other business in Hawke’s Bay,” says Wendy.

About 60 staff are based in Hawke’s Bay. That number increases during visits from scientists and professionals, either from around New Zealand or from international science collaboration partners. Each stays for anything from a couple of weeks to six months. A strong summer student contingent is also hosted each year, sometimes including internationals and the company is also part of the Royal Society of New Zealand’s Science Teaching Leadership programme, regularly hosting teachers on secondment.

Like many of the others based in Havelock North, Wendy has strong global connections through membership on an international board, numerous international clients, and she travels regularly.

“Hawke’s Bay provides pretty good options to get to international hubs. The Hawke’s Bay weather is also great, not just from a lifestyle point of view but enabling the huge volume of outdoor work to be achieved without disruption,” she says.

The company’s Manager of Plant Varieties, Wendy Cashmore, describes the style of research as integrated, interconnected and interdisciplinary. Each research thread is intertwined, with pest and disease improvements linked to plant breeding programmes being just one example.

But the Havelock North site is also involved in experimental and blue print work, with scientists always mindful of achieving potential commercial benefits and helping to lift product quality and grower performance.

The Hawke’s Bay team has achieved many notable, commercial successes including the creation of proprietary apple varieties such as ’Scifresh’ (apples marketed as Jazz™), ‘Scilate’ (apples marketed as Envy™) and ‘Coconut Ice’ peaches. Hawke’s Bay based Prevar® Limited is a joint venture between Plant & Food Research, Pipfruit New Zealand and Apple and Pear Australia. It is

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PLANT & FOOD RESEARCH

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A $17 MILLION INVESTMENT IN FOOD PACKAGING

The miniature apples are packed in tubes and marketed as a premium-priced snack food. The apples, which are slightly bigger than a golf ball, were originally developed by Plant and Food Research. The Havelock North Fruit Company bought the global rights to the Rockit cultivar in 2002, at a time when the rest of the industry was concentrating on larger apples.

But Havelock North Fruit Company Managing Director, Phil Alison, said a stroll through his local supermarket one day made him think that confectionary was taking a large amount of money away from the fruit aisles.

“I wanted to create a premium food brand that wouldn’t look out of place on display as a healthy alternative to chocolate and chips,” says Phil, who’s been in the Hawke’s Bay pipfruit industry for many decades, serving several years as the industry association’s chairman.

“I had a vision to create a global retail brand and, through Government support and investor funding, we now have global licence arrangements in more than 30 countries,” says Phil.

Rockit apples are marketed in six different tube sizes and are available in supermarkets such as Marks & Spencer in the United Kingdom, fresh produce stores in Taiwan and

It is small, beautifully coloured and shaped, sweet, crunchy and distinctively different. The Rockit apple, created in Havelock North, is gaining space on international shelves.

“WE NOW HAVE GLOBAL LICENCE ARRANGEMENTS IN MORE THAN 30 COUNTRIES.” PHIL ALISON, MANAGING DIRECTOR, HAVELOCK NORTH FRUIT COMPANY

across the United States, Asia, the Middle East and China as well as New Zealand supermarkets and boutique food stores.

In March this year, after years of research and development, a $16 million food packaging facility was completed in Havelock North, bringing the current investment into the Rockit development project to $17 million.

The new operation employs 20 staff in head office roles from logistics to finance and marketing, another 90 people across the packaging plant and orchards and almost as many again for seasonal work.

Rockit received Government support from New Zealand Trade and Enterprise for market development and Callaghan Institute for technical support for growing techniques and post harvest storage. Phil then raised money through Tauranga-based Enterprise Angels.

Some investors were appointed to the Havelock North Fruit Company board, providing valuable expertise in governance, finance, law, product development and technology advancements. The board includes Tauranga-based Steve Saunders, Neil Craig, John Loughlin (Chariman), Murray Denyer and Mr Alison.

Phil says world-wide consumer demand, which is up 700 percent in two years, has proved a fruit such as an apple can be marketed as a premium snack food and compete against sugar-coated confectionary. The company forecasts significant growth over the next five years, with more key innovations planned.

“Obesity is a major health issue and by packaging the apple in a tube and creating some excitement around the brand, it’s now a formidable alternative,” he says.

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ROCKIT APPLE

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TAKE TIME TO SMELL THE COFFEE

out of town to see major touring exhibitions or big gigs but there’s plenty to do here. The reality is, though, that when you have kids the focus is on family and you’re not heading out every night so Hawke’s Bay comes into its own as a fantastic place to live.”

The integration back into Hawke’s Bay life was easy for Tom and Benita as both had family and friend networks to tap back into.

“But it’s an easy place to make your way even without those networks. There are always events, meet and greet and business functions to go to and build new contacts

“We didn’t come back from oversees just to keep working 60 hour weeks. This is a relaxed place to live but full of innovative individuals who are doing really clever things.”

“WE HAVE EVERYTHING ON THE DOORSTEP AND THAT INCLUDES GREAT WINERIES, BARS, CAFES AND RESTAURANTS.”

TOM ORMOND, CO-OWNER, HAWTHORNE COFFEE ROASTERS AND CAFE

The couple had intended to spend a few years mooching around Wellington although it was in the back of their minds that, having both grown up in Hawke’s Bay, that would be the place to be in the future.

Chance is a fine thing, as it turned out. A small coffee shop and roastery in Havelock North came on the market and it had their names written all over it. So, in 2005, Hawthorne Coffee became their business and an opportunity to expand and grow it into a handsome proposition.

Before working in England and Scotland, Tom had worked on film and television sets around New Zealand so he knew the importance of high quality coffee – beans and brewing.

Hawthorne Coffee Roasters is now a multi award winning artisan producer of Arabica coffee blends for cafes, restaurants, offices and homes around New Zealand.

Tom and Benita Ormond arrived back in New Zealand after years of OE and spotted an opportunity too good to ignore.

“Just because we’re a small business in a provincial region doesn’t mean we can’t supply nationwide – nothing is prohibitive,” says Tom.

It’s no big deal for Hawthorne’s baristas to make more than 400 cups of coffee in a day at its delightful espresso bar, where patrons can watch the roasting process in action.

Tom and Benita, in their thirties and with three young children, live in the country but less than four kilometres from their business.

“I love living rurally. We have a big section, lots of space and the children’s school and kindergarten are a 300 metre walk from the business so I can collect them if the day’s work is done.

“It’s a great quality of life here. We have everything on the doorstep and that includes great wineries, bars, cafes and restaurants. There is no shortage of places to eat and the operators are really on to it. We still head

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HAWTHORNE COFFEE

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If you’ve worked hard to gain the financial freedom to live anywhere in the world, there’s no need to leave it to chance.

“IT’S A GREAT EMPLOYMENT PROPOSITION WITH A HIGH QUALITY OF LIFE.”BRUCE MACTAGGART, ENTREPRENEUR AND ORIGINAL CREATOR OF ‘WALKING WITH DINOSAURS – THE ARENA SPECTACULAR’ CONCEPT.

The Mactaggart family shifted to Havelock North from Australia, via Auckland, in 2008.

“We initially visited a friend here and came to know the great secrets of the Bay and we knew the quality of the schools and lifestyle,” says Bruce Mactaggart.

The entrepreneur first landed in New Zealand as Chief Executive of Auckland’s proposed Vector Arena, with the task of developing a venue for international concerts, events, sporting spectacles and entertainment. Such was its success that Bruce and a partner subsequently purchased the arena business.

Vector Arena opened in 2007, the same year Bruce launched the Mactaggart’s hugely successful, $20 million theatrical show, ‘Walking with Dinosaurs – The Arena Spectacular’, in the United States.

A year later and the Mactaggarts, who considered a number of options throughout

Australia, Europe and the United States for their next home, arrived in Hawke’s Bay. They quickly embraced their new community, becoming integral to the Hawke’s Bay sponsorship of the New Zealand Black Sticks men’s and women’s hockey teams for the London Olympics. Bruce’s wife, Robyn, died from cancer in 2012, and that changed Bruce’s business focus as he cut back on world travel.

“I’d tell clients they’d need to come to Hawke’s Bay and they would. They’d love the excuse to come here and I’d have friends and business associates fly in from throughout the world or fly up from Wellington for a two or three hour meeting, have lunch in the sun and they’d have a wonderful time,” he says.

The hockey sponsorship was followed by the establishment of a philanthropic charitable organisation, Hawke’s Bay Sports Events and Education Consortuim (HBSEEC). Mactaggart and HBSEEC have become the driving force behind the region’s Festival of Hockey, which launched in 2014 with six top international women’s hockey teams competing.

In its second year, eight sides visited, booking more than 2,500 room nights across Hawke’s Bay. It is now the largest, elite-level invitational hockey tournament in the world. The festival fields 80 games of hockey over two weeks, including a national Affiliates Tournament and a school girls’ tournament, the Furnware Cup.

Bruce maintains international business interests but makes good use of technology so he can stay home and close to his young family.

“You can do almost anything you want to do from almost anywhere you want to do it.

“The opportunities here are limitless. Technology enables good communication and Hawke’s Bay has good communication infrastructure. I’d like to see more IT companies locate in Hawke’s Bay – it’s a great employment proposition with a high quality of life. You can write software code anywhere on earth, why shouldn’t it be from Hawke’s Bay?

“It’s a stimulating place, optimistic and positive. Usually you have to give up something to live somewhere like this, but here in Hawke’s Bay you have world-class facilities, best-in-class restaurants, great schools, great climate and a great, natural environment.

LUXURY OF CHOICE, AND HAWKE’S BAY WON

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BRUCE MACTAGGART

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“It’s a global workplace with a global client base, location is becoming more irrelevant.

“Mogul’s a little business in Havelock North with clients all around the world. If you can do business online and connect by Skype, you can do business from Hawke’s Bay,” says Mogul joint Managing Director Georgina (George) Miller who runs the business alongside husband, Matt.

They’re a formidable team. George is out front using her hospitality and business skills and Matt is in the engine room creating websites and web applications. Mogul has been on a growth path since launching in 2007, although starting their own business was not on the radar when the Millers returned to New Zealand from London.

Matt and George landed in Christchurch because it was Matt’s home territory. Matt completed a post graduate e-commerce degree and managed a start-up software company. But after four years in Christchurch, George convinced Matt that Havelock North would be a perfect base for a family. She’d been to boarding school there and hankered to return.

“So we put our heads together and decided it was time to start our own business,” says George.

“We found that we had a knack of discovering what makes each organisation unique, and then using the right blend of great design and technology so that the experience on the website feels just as it would if you walked into an office.”

Mogul has also branched out into developing its own products for a global audience. Its first product is Strea.ma, a cloud-based web application which collects and displays social media updates from the world’s favourite social networking sites Facebook, Twitter and Instagram. It is great for live events such as conferences, concerts and sports events.

GLOBAL SPREAD FROM HAVELOCK NORTH

to the region’s pristine beaches. What they didn’t anticipate was that Matt would be able to walk to work – just 20 minutes door-to-door – and the kids would be able to walk to school in just 10 minutes.

“One of the things I love about Hawke’s Bay is that in summer we can leave work at 5 o’clock and be on the tennis court playing with the kids by 5.15pm. We lived in London for three years and travelled at least an hour

“WE HAVE PROVED THAT YOU CAN STILL HAVE A CAREER AND WORK WITH SOME

PRETTY COOL CLIENTS ON SOME AMAZING PROJECTS FROM HAWKE’S BAY.”

GEORGINA MILLER, MANAGING DIRECTOR, MOGUL.

Mogul is a Havelock North based digital marketing company. It has clients in 37 countries and, in the past two years, has increased its international client base to 26 percent.

“Mogul built its reputation around Hawke’s Bay clients but we couldn’t rest on our laurels as the Hawke’s Bay market is too small. We quickly looked for work outside the region, and our focus is increasingly offshore,” says Matt. Hawke’s Bay clients represent 35 percent of Mogul’s business but the majority is now from out of the region and 26 percent are international.

As examples of its spreading success, Mogul was earlier this year selected to work on the World of Wearable Art (WOW) website, and Strea.ma is used by GSMA, the global mobile phone industry association.

The Miller’s have two children, which was a big driver in moving to Hawke’s Bay. Having grown up in the region, George knew first-hand about the great lifestyle, access to excellent schools and the close proximity

every morning and night for work. Time is so precious. Family is so precious; and kids grow up so fast.

“We have proved that you can still have a career and work with some pretty cool clients on some amazing projects from Hawke’s Bay. For people who have had a gutsful of the big city, commuting and skyrocketing property prices, consider Hawke’s Bay – it’s as close as you’ll get to the perfect work-life balance.”

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Adrienne Pierce is a straight-shooter, likes to gets things done, enjoys people and having fun. The Havelock North businesswoman

is now onto her third business venture.

But life hasn’t always been plain sailing. Adrienne arrived in Havelock North with two small children. She needed to escape and Hawke’s Bay seemed the best option as her father’s family originated from the area. That was in January, 1992. By September, the trained nurse had her first business up and running.

The nursing agency was successful but when clients kept asking about childcare

Suddenly, with time on her hands, Adrienne needed another challenge and developed Smart Business. It offers virtual office services, providing day-to-day office solutions, payroll, bookkeeping and administration so that business owners can focus on the work they are good at without worrying about daily paper work tasks.

Adrienne shares her business skills. She’s been actively involved in the Hawke’s Bay Chamber of Commerce, is a member of the Ministry of Business and Enterprise Small Business Development Group, which advises the Government on issues affecting small to medium sized enterprises, is a mentor for the Young Enterprise Scheme in schools and a Foundation for Youth Development trustee. She is in her first term as a Hastings District councillor and recently stepped down as President of the Havelock North Business Association.

“I’m absolutely surprised at the number of amazing people with amazing backgrounds who are living in Havelock North but conducting national and global businesses from here,” she says. Joining these people up as association members and widening its business base has been the driver to morphing the traditional retailer group into a force that’s turning Havelock North into ‘the best little village in the world’.

“We’re merging history with the future,” says Adrienne. Havelock North now has Village Square and the domain has been transformed into the Village Green. Havelock North also has a special zoning in place to ensure the village atmosphere is not lost.

ALWAYS UP FOR A CHALLENGE

options, Adrienne saw the opportunity to establish her next venture, Bay Nannycare Childcare Network. With a business partner, the highly successful PORSE in-home childcare business was launched and when Adrienne sold her shareholding, in 2003, Porse was operating 15 offices throughout New Zealand and had picked up numerous business awards. The company’s head office remains in Havelock North.

“WE’RE MERGING HISTORY WITH THE FUTURE.” ADRIENNE PIERCE, HAVELOCK NORTH BUSINESSWOMAN

Adrienne is constantly touting for newcomers. “I ask, ‘Have you ever thought about living in Hawke’s Bay?’ and their response is ‘What would I do there?’ so I tell them to come and see!” And then she bombards them with praise about the region having one of New Zealand’s best ports, an efficient airport, being a great transport hub with great roading infrastructure, excellent schools, hospitals, weather and beaches.

“There’ll be a whole lot of Kiwis that, if they think about their childhoods and want for their kids what they had, they’d be in Havelock North.”

Next on Adrienne’s to-do list? Ease back on business, ponder more involvement in politics and enjoy peddling around on her cruiser bike, enjoying the myriad of cycle tracks emanating from The Village.

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ADRIENNE PIERCE

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The technological change is suiting him perfectly. He now lives in a region that he loves and has helped create a company with an exciting, worldwide future. Chris is CEO of AskYourTeam. The company has developed a dynamic system that allows other CEOs and business leaders to pinpoint areas in their business that are contributing to high performance and those that are acting as a handbrake.

“It’s like an MRI scan for your organisation, a diagnostic tool to understand and improve the underlying health of your organisation. We’ve developed our system with the Institute of Business Research at Waikato University,” explains Chris. It is a comprehensive methodology for analysing organisational success and a system to take the guesswork out of leadership.

Chris and his family have lived in Havelock North for nine years. Before that, Chris held high-level executive roles in the banking, health and finance sectors. His shift to Hawke’s Bay was sparked when he arrived home from his Auckland job as CEO of KFC New Zealand to find that his then two-and-a-half year old was happier to give a visitor a cuddle than welcome his dad home.

“It was time to get out of the rat race and be able to have more quality time with my kids. Three weeks later, we were in Hawke’s Bay.” He had no job but backed himself to get consultancy work and company directorships.

As a 21 year old, Chris worked as Marketing Director for the

“the best place to bring up children” from his earlier stint in the region.

When he returned, he was able to tap into contacts made in earlier times and generate consultancy work and directorships both in and beyond Hawke’s Bay using his corporate networks. Chris now spends half his work time in Hawke’s Bay and has clients and

professional directorships out of the region.

AskYourTeam has been in business for less than two years. It has six fulltime staff, more than 40 partner advisers working on its behalf, and three New Zealand-based global companies on its books. Further global expansion is planned next year. It is translating its business programme into French, Spanish and Arabic as a first step to enable global sales.

“The power of technology means we can make presentations around the world by Skype or video conferencing showing the system and generating sales to people I’ve never met. Technology is enabling us to do more remotely. Technology is taking our business around the world, all from Havelock North.

“People are jealous of where I live because they know Hawke’s Bay provides a great lifestyle. We think it’s a problem if there are two cars in front of our vehicle or we have to walk more than 50 metres to where we want to go. It’s safe for kids to walk on the streets and you don’t have to factor in large amounts of time needed to chauffeur your kids all over the city to their activities.”

“TECHNOLOGY IS ENABLING US TO DO MORE REMOTELY. TECHNOLOGY IS TAKING OUR BUSINESS

AROUND THE WORLD, ALL FROM HAVELOCK NORTH.”CHRIS O’REILLY, CEO, ASKYOURTEAM

Hastings District Council and played a few rugby games for the Hawke’s Bay Magpies. He then began making quick work of getting to the top, becoming a New Zealand Young Executive of the Year as a 27 year old but was ready to step off the corporate ladder at just a spec over 40. He’s originally from Christchurch but he knew Hawke’s Bay was

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CHRIS O’REILLY

Chris O’Reilly is CEO of a Havelock North company that is building a global client list. Technology, he says, is making

it irrelevant where to base your business.

TECHNOLOGY TAKES YOU EVERYWHERE

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CONTACTS

CRAIG CAMERONECONOMIC DEVELOPMENT MANAGER HASTINGS DISTRICT COUNCIL

M: +64 (0) 27 602 4213 E: [email protected]

LEE NEVILLEECONOMIC DEVELOPMENT PROJECTS MANAGER HASTINGS DISTRICT COUNCIL

M: +64 (0) 27 801 1601 E: [email protected]

SAM JACKMANPRESIDENT HAVELOCK NORTH BUSINESS ASSOCIATION

M: +64 (0) 21 754 654 E: [email protected]

GREAT TEAM AT YOUR SERVICE

niggles or issues but we are focused on finding solutions because we want your business.

There may be a financial incentive available for significant new developments that create sustained economic growth and new jobs in specific sectors. Talk to our team before you get started.

• Fast, efficient, focused on solving your problems

• A team dedicated to you, with the knowledge and back up across the council

• Honest communication

• An attitude fired up by the drive for active economic development

We appreciate the challenges of expanding or relocating your business to our region so we’ve put together a team of smart people to make it easier, more efficient and to simplify the process.

The team provides a wrap-around service - entirely complementary because we like growing great things in this region – coordinating advice and support on all the required planning and resource consent procedures, investment and growth opportunities and the strategic planning going on around the region.

The Hastings District Council has plenty of essential data on key considerations such as property availability, services, facilities, pricing, workforce skills, resources, lifestyle and education. And what we don’t know, and can’t find out from somewhere else within the council, we have the necessary contacts and networks to make sure you get the answers you need.

Our Key Account Manager within the team helps streamline the process and ensures the channels of communication are working well. We can’t say there won’t be a few

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HASTINGS DISTRICT COUNCIL SUPPORT

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HASTINGS DISTRICT COUNCIL

207 Lyndon Road East Hastings 4122 Private Bag 9002 Hastings 4156

Phone +64 6 871 5000 Fax +64 6 871 5100

hastingsdc.govt.nz [email protected]

TE KAUNIHERA O HERETAUNGA