have you seen him?
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Have you seen HIM?. Overview. On April 13 th , 2012 Macy’s, in collaboration with Lion’s Pride Whiskey and CS Magazine, is excited to invite you to the launch of the new and exclusive cologne- HIM - PowerPoint PPT PresentationTRANSCRIPT
Have you seen HIM?
On April 13th, 2012 Macy’s, in collaboration with Lion’s Pride Whiskey and CS Magazine, is excited to invite you to the launch of the new and exclusive cologne- HIM
The event will be in support of the Common Ground Foundation, a Chicago-based organization that supports underprivileged youth
Overview
To build awareness and hype, on April 12th, 2012 Macy’s will be hosting a pre-promotion fashion show event featuring various denim lines sold at Macy’s
The fashion show will take place on the fragrance floor of Macy’s State St. location
The different looks of the fashion show will embody the idea and look of the HIM brand
Pre-event
Just like a man who wears HIM, the event will be masculine, sophisticated, and modern.
Guests will enjoy an evening of luxury with signature cocktails, custom cigars, and activities that appeal to the urban male
Details
A Chicago native, musician, and founder of the Common Ground Foundation- Common will be our spokesperson for the event and the host for the night
In addition to speaking about his foundation, Common will also perform acoustically at the event.
Details
Because HIM will first be offered exclusive to the Chicago community, this event aims to support the local economy in the same way
Catered food and drink will be locally sourced
Details
In addition to our sponsorship with Macy’s, we will have two participating sponsorsLion’s Pride WhiskeyCS Magazine
Additionally, Callaway golf will be our on site sponsor
Sponsorship
To reach our target man, we plan to utilize various media outletsNewspapers such as
the Tribune, Sun Times, and the RedEye
Radio broadcastsCTA signageCS Magazine
Promotion
Goodie bagsHIM cologneCS Magazine three month subscriptionTwo Lion’s Pride engraved high ball glassesA copy of Common’s book One Day It’ll All
Make SenseFrango mintsCallaway golf ball & tee set with the HIM logo
Promotion
VIP Guests
Total Revenue: $192,000.00
Total Expenses:$162,000.00
Total Donation:$30,000.00
P.N.L.:$0.00
Budget