Have you seen any differences b/w IPL-1 and IPL-2 Ads?

Vodafone Ads

“Zoo Zoo's”

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Vodafone Zoo Zoos

(Think Different)

Kamal Raj Singh Dharmendra Singh

Divanshu Jain

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Agenda

• What is Zoo Zoo ?• Making of Zoo Zoos

• Challenges during making Zoo Zoos

• Aim of Zoo Zoos Ads• Public Response• Effects• Milestone• In Brief• Think Different

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What is Zoo Zoo ?

• Zoo Zoo is advertised character promoted By Vodafone during the IPL-2.

• Zoo Zoo is White short like Creature having Ball shaped body & Egg head.

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Do you think these cartoons are animated ?

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No, these are real humans in Zoo Zoo costumes.

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Making of Zoo Zoos

• Made By : ‘ Ogilvy & Mather’• Shot By : Bangalore based Nirvana

Film

• The basic Idea is given By Rajeev Rao. (ECD, South Asia, Ogilvy India.)

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Zoo Zoo Costumes

• The Costumes were divided into three parts.

1. Body2. Head3. Facial Expressions

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Challenges during Making Zoo Zoo’s

• Blindness & Breathless.• Well trained trainer.

• Sets & Backgrounds were too Big.• Large cost & time.

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Aim of Zoo Zoo ads

• To get Quick Attention of viewers.

• To show different Value Added Services. (VAS)

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Public Response

• It was Imagine.• A large no. of fans on Social Networking Sites. (like Orkut, Facebook…)

• T-shirts, kidswear, mugs, bed and bath accessories..

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Effects

• Other brands start paying Vodafone for using their Zoo Zoos

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Effects..

• RN Podar School, Santa Cruz, Mumbai is planning to develop an animated character, inspired by the Vodafone's Zoo Zoos that would attract students and will be used to teach Environmental Studies (EVS) to class I students.

• Students of VNIT, Nagpur are making a study on the psychological effect of Zoo Zoos on youngsters in India.

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Milestone

• Vodafone received the first PETA 2009 award.

• Vodafone became the 2nd largest Cellular Operator in India after IPL-2.

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In Brief

• Vodafone ads are super hit after facing a lots of problems• Now, Vodafone has its own Identity. (not

HUTCH)

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• In Business• In Jobs• Everywhere

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NEXT MAY BE YOU ! 24