have you found your "just right" approach to digital marketing? from drs, 7.27.14
DESCRIPTION
Jeremy Crandall from Adroit Digital presentation deck from Digiday Retail Summit, 7.27.14TRANSCRIPT
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Goldilocks in the Ad Tech Forest:
Finding Your “Just Right”
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Open RTB
Private Marketplace / Automated Guaranteed Deals Large Scale Private Marketplaces & Private Exchanges
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Platform-Specific Ad Server
3rd Party Ad Server
Multi-Touch Attribution
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Operational Reports
Self-Serve Analytic Platform
Bleeding Edge, New Metrics e.g. vCPM
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Basic RTB
RFP, I/O and Billing Procedures
Virtuous Campaign Cycle
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Blind Trust in the Black Box
Interrogation & Investigation – Leveraging the Insights
BYOA (Bring Your Own Algorithm)
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Buying off the Shelf 3PDP Segments
Becoming Savvy About Your Own First Party Data (+ CRM)
Data Modeling
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RTB
PMP
Multi-PMP
Platform Ad Server
3PAS
Multi-Touch
Operational
Self-Serve Analytics
New Metrics
Basic RTB
I/O RFP
Virtuous Campaign
Cycle
Black Box
Insights
BYOA
3PDP
1st Party Savvy
Modeling
m
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At Adroit Digital, We’ve Got All Sizes!
So, How Will You Find Your “Just Right”?
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At Adroit Digital, We’ve Got All Sizes!
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