Havas Sports & Entertainment ChileReview of 2011 and predictions for 2012A Selection of Best Cases from Latin America

PR & CONTENT Media relations Editorial content Celebrities endorsement E-influence Lobbying Social Media Media partnerships Branded TV programs Cross media strategies Product placement Brand TV channels Radio programming Web channels Advertiser Funding

Programs

SOCIAL MEDIA/DIGITAL Viral Marketing Community management Advergaming Mobile Marketing Seeding Blogger relations Social Media Influence Marketing Live Measurement …

EXPERIENTIAL Live events Grassroots programs Hospitality POS animations Street Marketing Product sampling Internal incentives Creative/ OOH Guerrilla Marketing

HS&E selected Latam cases in 2011

What's the story…

Volkswagen sponsored the Planeta Terra Festival in São Paulo

The festival provided VW with the perfect platform to introduce their new trendy Fox to its target demographic

Find the Fox and punch your event tickets…

VW hid tickets for the festival in 10 different places within the city. In order to find the tickets fans had to tweet #foxatplanetaterra

The more tweets, the closer the zoom got to the location. The first one to arrive at one of the 10 ground zero’s won a pair of tickets

Success

The race went on for 4 straight days #foxatplanetaterra became the top

topic on Twitter in São Paulo in less than 2 hours and remained there for the entire length of the competition reaching the entire city – regardless of age group

More than 50,000 views on YouTube & Vimeo combined

Go watch the video: http://bit.ly/ig8qnh

Why we liked it… Success! How to keep your brand as the top trending Twitter topic while

as the same time create an excellent brand experience

FOX AT PLANETA TERRA by Volkswagenor how to become the top trending topic on Twitter...

AlmapBBDO

February 2011

AGENCY

Image Credit: brand.gamania.com

Image Credit: brand.gamania.com

Image Credit: misterviral

HSE Miami

Since Oct 2011

THE LADY MILLION BLOGGER by Puigor how to create an engaging relationship with consumers in a personable, fun and fresh way

What's the story… A communication platform that centers all its efforts on The Lady Million Blogger. A character to

extend the brand universe and create engagement between consumers and the Lady Million lifestyle.

A digital experience! The hit TV show, Los Caballeros Las Prefieren Brutas provides a perfect affinity avenue to introduce the new

Lady Million Blogger. The character of the Lady Million Blogger is seamlessly integrated within the universe of the show through a series of 3 short films that romantically link her to Alejandro, the popular male lead on the show. Which culminates in a cameo bringing the integration full circle.

A blog serves as a pivotal platform to house the Lady Million Blogger adventures and for consumers to interact directly with the character.

A social media campaign ignites a wave of buzz around the blog. And a targeted, efficient, digital media campaign helps bring traffic to the blog.

Success(In the first 2 Months)

Over 41,628 Visits Over 66,000 Page Views Over 455 Facebook Likes Over 158 User Tweets Over 25 Million Impacts Check out the blog @ (http://www.ladymillionblog.com )

Why we liked it…A clever way to integrate a brand seamlessly into relevant content with strong affinity to the target as a shoe in to create a dynamic space for the brand to engage with its consumer.

AGENCY

Image Credit: Glossy-Kiss

Go watch the video: http://vimeo.com/33079878

Image Credit: Vimeo Video

Image Credit: ladymillionblog

What's the story… Budweiser developed a campaign linking two of mens passions – drinking and soccer

Soccer and beer – a marriage made in heaven... They introduced the biggest pool table ever, 7 x 3 meters large, and redesigned 15 soccer balls

to look like pool balls The rules were the same as regular pool but instead of cues, players could use any soccer legal

limbs to strike the balls A fridge was integrated under the pool table to refresh players and ensure that they would keep

coming back (Budweiser of course)

Success More than 280 players played each night for a total of more than 700 players ESPN and Fox Sports broadcasted the event live 870,000+ YouTube views

Go watch the video: http://bit.ly/eQ9smt

Why we liked it… Any event that manages to be broadcasted on ESPN and Fox Sports is a great

success

Ogilvy

April 2011

AGENCY

Image Credit: geeky-gadgets.com

Image Credit: newsmaker4.com

Image Credit: theinspirationroom.com

POOLBALL by Budweiseror how to create a new sport...

What's the story… To promote small Coca-Cola bottles the brand turned a traffic jam into a drive in cinema in

Bogota, the capital city of Colombia

Getting factory hits the highway… A giant billboard was situated strategically in Bogota where there are many traffic jams Short movies were displayed around the time when traffic get tough Drivers could tune into the audio by listening to a specific radio frequency displayed on-screen Coca Cola hostess were delivering popcorns and the brand new 250ml Coca Cola bottles to

onlookers

Success 183,332 people were stuck in traffic during the campaign at this intersection, creating an

immediate media reaction on television and press More than 2,500,000 views on social network platforms

Go watch the video: http://bit.ly/pRDQ0u

Why we liked it… Great street marketing application, transforming an unpleasant moment into a

positive experience, in keeping with the brand’s philosophy

THE RUSH HOUR CINEMA by Coca Colaor how to reach your consumer when they cant go anywhere...

Ogilvy

May 2011

AGENCY

Image Credit: elmaaltshift

Image Credit: fruktcomms

Image Credit: 2dayconsultoria

What's the story… In Brazil, where there is zero tolerance against drunk driving, Ambev launched the Antarctica

Breathalyzer which incitates drunk people to go home with a taxi

Save a life, take a taxi… Ambev turned the drunk driving breath test into something fun and different and took it where

it would be most effective, inside a bar On the video screen, a girl invited people to take the test with a real breath test sensor called

the “Breathalyzer” If the sensor detects that the person has been drinking, it shows the real danger of being under

the influence of alcohol by displaying a girl totally different from the one who invited them to take the test

Then the Breathalyzer prints a taxi ticket that gives a 50% discount on any ride on one of Ambev’s taxis used for the operation

Success The message was passed and understood in a direct and interactive way: “when drinking goes

up, judgement skills go down.” Go watch the video: http://bit.ly/kRePrT

Why we liked it… This campaign was able to speak to a target about a non-fun subject without over-

imposing and keeping it funny

ANTARCTICA BREATHALYZER by Ambevor how to spread an important message via humor...

Almap BBDO

June 2011

AGENCY

Image Credit: YouTube

Image Credit: YouTube

Image Credit: YouTube

Go watch the video: http://youtu.be/54Y0s0t3S2o

Why we liked it… The current trend is that every brand tries to be innovative in Social Media. But

followers on Social Media alone do not create turnover This innovative spirit can also boost sales when used for traditional marketing

approaches. Innovation at the POS may even pay out more as people are prepared for consumption

SPECIAL VENDING MACHINE BY LAYSor how to increase buying intention at Point of Sale…

What's the story… Lays wanted created a sampling campaign at the POS for its potato chips. In order to further

create awareness of the campaign and increase buying intention, Lays create a special vending machine

“Potatoes instead of coins” Promoters near special Lays vending machines in big supermarkets distributed real potatoes When people found the vending machine, they realized it only worked with potatoes instead

of coins After having inserted one potato in the machine, a big screen appears and the person in

front of the vending machine can see what seems to happen with the potato… Washed, peeled, cut, cooked, salted and packed in a typical Lays package!

Success10,000 YouTube views

BBDO

October 2011

AGENCY

Image Credit: thefutureofads

Image Credit: Jeanchristophebonis

Image Credit: thefutureofads

What's the story… The Argentinian enthousiasm for

football is known by the whole world. Coca Cola has come up with a campaign that encourages supporters to make more and more noise throughout the televised viewing of the match ... If there isn’t noise, no match

“No sound, no match” Several giant screens dispersed in

Buenos Aires aired the Argentina selection’s Copa America 2011 matchs

The aim of this operation was to test the south american fervour for football. If viewers weren’t playing an active part in supporting their team, the match was no longer displayed on the screens

Thanks to sound level measurement instruments, during all the match, the match was seen… or not

Success Over 61,000 video views on

Youtube Many ad specialized blogs

relayed the operation.

Go watch the video: http://bit.ly/pFwW5A

Why we liked it… A brand gave consumers the ultimatum, “give something otherwise you’ll get

nothing” resulting in an advertising operation that was innovative and interactive

MAKE SOME NOISE by Coca Colaor how to test national football team supporters’s fervour

OgilvyAction

July 2011

AGENCY

Image Credit Lavart Collective

Image Credit Shotmcn’s blog

Image Credit Trends2you

What's the story… Marisa is a Brazilian retail chain in women's clothing for mainstream class audience The company wanted to launch a new concept store that specialized in lingerie. Before the launch could go

ahead, some stores would have to be closed for renovation work, to prepare them for the new concept look Marisa wanted to create excitement about the new stores and create an experience for consumers who were

unable to shop at the store as some compensation for finding it closed

“Go ahead, have a peak” A teaser campaign in OOH media close to the shops signaled the upcoming renovations, with a countdown to

the opening of the new improved store When people looked in the installed hole, it attracted the attention and curiosity of passers-by. Then a

countdown to the end of the renovations and the re-opening day appeared

Success The public interacted for an average of 1 to 2 minutes with the installation, calling others around to also

participate. Soon there were videos posted on YouTube of people’s reaction as a joke, accumulating more than 80,000 views in less than four days

News of the activity spread rapidly across national and international websites, blogs, newspapers and magazines, accounting for more than 80 news articles in the week of its launch

This campaign was shortlisted at the 2011 Festival of Media Awards in the 'Best Event/Activation' category

Go Watch the video : http://bit.ly/nhiddx

Why we liked it… This new and sexy way to communicate about a re-opening A lot of OOH campaigns could be vulgare but Marisa drove this one very cleverly

and funny

SPYING ON MARISA by MARISA LINGERIEor how to drive the mix between sexy and funny...

AGENCYFischer & Fala

September 2011

Image Credit creamglobal.com

Image Credit YouTube

Image Credit YouTube

What's the story… TED seeks to spread ideas and to

inspire local citizens in Buenos Aires

Taxi Drivers turn into a new communication media... TED invited taxi drivers to their

legendary TED meeting and after listening to 6 hours of conferences, they were sent back to work and picking and driving passengers

While driving their passengers, they shared what they learned from the conference with them and delivered the message in a more engaging and personable way

Success 50 taxis x 20 passengers a day x 1

week = 7000 listeners (7 times the TED’s Buenos Aires Audience)

More than 55,000 YouTube views 5:0 positive sentiment on Social

Media

Go watch the video: http://hpar.is/4dd1

Why we liked it… TED engaged with the kings of word of mouth: Taxi Drivers, bringing the TED

concept close to the common people creating energy and buzz around it It made a clever use of the most powerful media : people So simple. So smart! Coming soon … hairdressers

Olgivy

April 2011

AGENCY

SPREAD THE TED by TEDor how to use word-of-mouth to spread your ideas...

Image Credit: theinspirationroom

Image Credit: paperblog

Image Credit: coloribus

What's the story… 9.75 tons of garbage were left on Rio

de Janeiro’s beaches last summer alone - The Surf Rider Foundation had to find a way to make people aware of the importance of throwing away their garbage

Garage will come back to haunt you... The Surfrider Foundation used a

mailing list of associated surf shops and NGOs and sent 10,000 ecological boxes to people’s houses with objects that were left on the beach

Inside the box was a message: "The garbage thrown on the sea returns someday. For everybody." leaving it clear that, even ones who never threw garbage on the beach, one day, may suffer the consequences

They also took boxes in bars in Rio de Janeiro and checked people’s reactions personnally

Success A total of 10,000 boxes were sent to

people’s houses containing plastic cups, ice-cream packages, cans or water bottles

The operation received strong media coverage in Brazil

15,000 views on YouTube

Go watch the video: http://bit.ly/ieWVcw

Why we liked it… The Surfrider Foundation managed to find a way to impact beachgoers personally –

making an impact without being considered offensive

RETURN by The Surfrider Foundationor how to generate cause awareness...

Script

March 2011

AGENCY

Image Credit: hugitforward

Image Credit: YouTube

Image Credit: YouTube

Havas Sports & Entertainment ChilePredictions for 2012

After heavy flirting with social media in 2011, brands will go beyond merely looking at Likes and Fans, and start caring and measuring engagement and community building

The value of a meaningful relationship will be properly appreciated to build strong communities, CRM programs, loyalty and integrated transactions

To prove the effectiveness of social media campaigns, brands will develop more sophisticated measurement algorithms to prove the ROI, more commonly to be known as ROSS (return on social spend)

By the end of 2012, successful brands in social media will have focused more upon increasing their levels of engagement with fans, than the number of fans

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/owenwbrown/4857593259/

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/owenwbrown/4857593259/

Social Media Effectiveness ‘Beyond Fans and Likes’

The Social Olympics 2012

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/31808226@N05/6130296771/

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/31808226@N05/6130296771/

London 2012 will be swamped in social media

More Tweets, shares, Likes, posts, comments, views will take place in 1 month, than ever before

News, scandals, records & exclusives will all be read on Twitter first. Then on the news channels and papers. Footage we aren’t supposed to see, we will. Thanks to Facebook, bit.ly and YouTube

There will be more Likes and friends for London 2012 than any other sporting event, ever. It will remain one of the top 5 trending topics in Twitter globally, for 1 month

During the 100m final there will be more messages, images and videos shared via social media, than at any other time since the dawn of the world wide web

Federations, athletes, brands and celebrities will embrace the new digital and social landscape with more confidence

Those that are un-prepared, under resourced and schizophrenic will continue to fear the new world of communities and communications

Athletes will be seen to check-in, update, upload and respond pre, after and even sometimes during a sporting event. Digital devices and applications will relay a kaleidoscope of information about the athlete, in real time, direct to fans and desktops

The ability for a fan to get closer to their hero, will present an enormous opportunity for communities and brands

Confidence not fear

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/caguard/6094723130/

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/caguard/6094723130/

Cyber PR will become more challenging across online influencers who traditionally would blog or tweet about a campaign for free. This will change in 2012. The world’s first million dollar blogger will be created

Already in LATAM, and especially in Mexico, it is not un-common for a blogger to request $15,000 for a Tweet or blog post mentioning or linking to a brand. This emerging trend will spread across the globe

Accessing a blogger, will in some instances require contacting a blog management agency. Blog networks will manage the syndication of posts across a diverse range of interests and passions

Million Dollar Bloggers

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/suzanneandsimon/1746100681/

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/suzanneandsimon/1746100681/

Sports Subscriptions

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/mikecogh/6123331851/

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/mikecogh/6123331851/

Sports federations will face a huge challenge in 2012:

“How to evolve their (traditional) broadcasting rights package, when many of their audience are no longer tuning into traditional broadcast channel, and in some countries don’t even own a TV anymore?”

With more and more fans watching mainstream and niche sports on the web; on social networks; on mobile devices, successful federations will embrace the opportunity

Sport & Technology

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/pe5pe/3242342574

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/pe5pe/3242342574

Sport will continue to become more scientific, and technology will bring the most dramatic imagery and revelations to both big screen and little screen

Enjoyment of sport, even from an armchair, will become a thrilling experience. No longer a lean back and enjoy, but lean forward and immerse.

Sports cam technology will bring footage to our screens that we’ve never seen before. From 3D to 4D; slow motion to split screen; helmet cam to ball cam; adrenalin sensors to heart monitors…

Campaigns will be created in days and weeks, not months or years. Real time listening, creation, and distribution will mean a trending topic is acted upon, to create the long tail effect of relevance, overnight

Traditional production and content costs will go down, but licensing costs will go up, benefiting bedroom content creators

Agile content : more relevant, less costly

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/walmartcorporate/5793422190/

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/walmartcorporate/5793422190/

Fan Sourced Singles

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/mwiththeat/3712998374/

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/mwiththeat/3712998374/

Artists are increasingly asking their fans to not only suggest or create their album artwork, but to contribute to the actual audio that is released on the single or album.

During 2012 we predict an increase in fan sourced management. Fans are already able to participate and take control of the artist selection process before they become famous. We suspect this trend will strengthen within the coming year.

Brands and artists will embrace this collaborative opportunity. A fan will be supersaulted from his bedroom to the 02 or Wembley stage. Royalties will take this fan from a 1 bedroom apartment, to a beach front bungalow.

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/42931449@N07/6088751332/

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/42931449@N07/6088751332/

PR in the media and marketing mix

There will be a continued integration of PR in the marketing, advertising and customer service mix.

Every campaign will have a strong role for PR and this will lead to a stronger and more strategic place for PR professionals around an integrated planning table. Silo’s will continue to be broken down.

Earned media, paid media, owned media and shared media will become standard categories for all PR professionals to consider how they plan and integrate campaigns.

Developing relationships with bloggers in ‘earned media’ will no longer be a speciality of a digital team or agency. All PR agencies will offer this outreach.

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/ibikefresno/5892802181/

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/ibikefresno/5892802181/

Infographics and story telling through imagery

2011 saw an explosion in the use of Infographics to decipher an analytical story. More than 500,000 Infographics were created. 2012 will continue this trend, but with the addition of video Infographics.

Infographics will evolve with he ability to click through multiple layers of content, creating a rabbit hole of data visualization.

Agencies will create presentations leveraging these new formats. PowerPoint presentations will reduce in the number of slides, with more and more information being displayed creatively on one slide.

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/sanjoselibrary/2944498979/

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/sanjoselibrary/2944498979/

Personalized Content

Content will be more customized for each target audience based upon location, profile, interests and their networks.

Smart filtering and customization will make content more shareable and rewarding. Sharing content across a consumer’s peer groups, will provide another layer of rewards for the consumer. Great content will continue to be viral and shareable.

An increase in mobile content, delivered direct to a consumer’s handset will create connections all through the day, the night, and weekend.

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/cambodia4kidsorg/3290848259/

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/cambodia4kidsorg/3290848259/

PR accountability

PR will become more accountable and more accurate in measuring the ROI.

Traditional media monitoring agencies will integrate buzz monitoring services and metrics to provide more accurate qualative and quantative results.

Every PR agency will provide as part of a campaign evaluation : reach, sentiment, influencer analysis and equivalent media value (through an updated media evaluation tool).

Accountability and campaign evaluation will become more accurate and enable more accurate campaign planning and re-optimization. Clients will request greater accountability and performance related pricing models.

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/9382228@N08/4836210531/

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/9382228@N08/4836210531/

PR and the role of Influencers

Influencer marketing will not just mean inviting a high profile celebrity to an event. Much of the influencer engagement and marketing will take place online.

Influencer identification tools will enable the PR industry to more accurately identify and engage with powerful online advocates. These influencers will be leveraged to not online feature and talk about a campaign, but to be involve din the planning, ideation and evolution of a campaign.

Each agency will create their own rating system to identify the most important influencers pertinent to their objectives

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/brook/33496825/

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/brook/33496825/

Digital Amnesty Day

1 day a year, everything will shut down, almost. Companies will ask all their staff to ‘switch off and unplug for 24 hours’.

At first employees will be scared and confused. They will scratch their heads wondering how they can perform their job or task, without a digital connection.

After 3 hours a smile will spread across their faces. It will be a beautiful day or real relationships and friendships the old fashioned way, face to face. We will re-discover social skills, beyond Facebook. We will put into perspective the role of digital. It will become a yearly event.

Location Based Entertainment (LBE)

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/da_belkin/6462640765/

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/da_belkin/6462640765/

Sporting venues and stadiums are the second most checked-in places worldwide. The most popular checked-in places are airports

Brands, sponsors and rights holders will leverage this opportunity to geo target fans with compelling and shareable content and promotional messages. Having identified a physical fan, data will provide an on-going and customized relationship back to their home

2012 will see a huge increase in the connections between these attending fans, virtual fans and brand messages. 2012 will become the year of social currency – more shareable, more entertaining and more personalized

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/zoetnet/4212133196/

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/zoetnet/4212133196/

Live events get greener

Stronger corporate social responsibility, combined with increased consumer awareness of recycling and the need for a cleaner environment, will result in more environmentally friendly events.

Sponsors will require event producers to have committed to make the event as carbon neutral as possible. Sponsors will consider this ‘green score’ just as much as the number of attendees and media value.

Recycling will have high visibility at each event and be a creative and entertaining activity that attendees warmly embrace.

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/vdrg/5458584580/

Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/vdrg/5458584580/

Pop Up Events and Experiences

Whilst large scale events will remain a key feature of a brand’s yearly outdoor calendar, increasingly brands will take to the streets, beaches and parks with impromptu pop up events.

There will be equal investment in large scale one offs with small socially promoted flash mobs.

Mystery and intrigue will be created in the run up to a pop up event, but only announced in the last 48 hours through social media.

“OUR SOURCES OF INSPIRATION

http://www.venturebeat.com

http://www.businessweek.com/the_thread/brandnewday/

http://trendwatching.com http://mashable.com/

http://www.nma.co.uk/

http://www.partnershipactivation.com/

http://www.fastcompany.com/ http://brand-e.biz/

http://www.eventmarketer.com/

http://www.bloguerrilla.it/

http://www.adforum.com/index.asp

http://www.adweek.com/aw/index.jsp

http://adverblog.com/

http://mastercom.over-blog.com/ http://creativecriminals.com/

http://clients.pcni.fr/trendz/index_en.html

http://www.auslatics.com/

http://blog.becausexm.com/

http://trendspotting.com/

http://www.luckie.com/

http://mpg.com/case-studies.php

http://www.electronlibre.com/

http://www.saycheese.co.uk/magazine/SCMAGAZINE2010.html http://www.brandrepublic.com

www.trendcentral.com

http://www.mediapost.com/publications/

http://www.agentwildfire.com/

http://www.springwise.com/ideas/

http://www.trendhunter.com/ http://adage.com/

http://www.psfk.com/

http://blog.becausexm.com/

http://www.docnews.fr

http://www.contagiousmagazine.com/

http://blogopub.tv/

http://www.gaduman.com/

http://www.paper-plane.fr/ http://www.blogoergosum.com/

http://publigeekaire.com/

http://trendspotting.com/

http://www.luckie.com/

http://mpg.com/case-studies.php

http://www.electronlibre.com/

http://www.novactif.com/

http://fr.blog.buzzparadise.com

http://www.wired.com

http://www.techcrunch.com

“OUR SOURCES OF INSPIRATION

http://gregorypouy.blogs.com http://www.woweffect.be/ http://www.marketing-alternatif.com/ http://www.influencia.net/ http://www.vanksen.fr/blog http://blogopub.tv/guerilla+marketing http://www.fubiz.net http://www.leblogdebango.fr http://www.artskills.net http://www.tribords.com http://www.trendsnow.net http://www.buzzeum.com http://www.roycod.com http://www.culturepub.fr http://viacomit.net www.adsoftheworld.com http://theadbuzz.com/ http://theinspirationroom.com http://www.ibelieveinadv.com http://scaryideas.com/ www.mashable.com http://emarketinglicious.fr/ http://publigeekaire.com/ http://www.paper-plane.fr/ http://gregorypouy.blogs.com/ http://jedblogk.blogspot.com/ http://www.trendspotin.com/ http://curiositycounts.com/ http://www.brandingmagazine.com/ http://www.adverblog.com/ http://notrelienquotidien.com/

http://www.camillejourdain.fr/ http://www.conseilsmarketing.fr/ http://www.jbonnel.com/ http://www.marketing-chine.com/ http://www.darkplanneur.com/ http://www.culture-buzz.fr/ http://www.webandluxe.com/ http://www.narominded.com/ http://www.blogoergosum.com/Publiz http://www.blogpersonalbranding.com/ http://www.webmarketing-com.com/ http://www.reseaux-professionnels.fr/ http://marketing-insolite.blogspot.com/ http://henrikaufman.typepad.com/et_si_lon_parlait_marketing http://www.webmarketingjunkie.com/ http://www.creativeguerrillamarketing.com/ http://www.docnews.fr http://up2social.com http://thenextweb.com/dd/ http://www.pariscomlight.com/ http://publigeekaire.com/ http://www.nicolasbordas.fr/ http://gregorypouy.blogs.com/ http://www.minutebuzz.com/ http://z-factory.blogspot.com/ http://www.paper-plane.fr/ http://www.kesako-le-blog.fr/ http://mashable.com/ http://www.publiz.net/ http://www.vanksen.fr/blog/ http://www.emarketinglicious.fr/

For any question, comment or request, please contact us:

Rainer GrobManaging Director

rainer.grob@havas-se.com

http://www.havas-se.com