harvard pilgrim health care foundation...healthy food fund y2 to y3 % changes 5 skill-building...
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HealthyFoodFund:Year3ResultsMarch2019
HarvardPilgrimHealthCareFoundation
ChristaDrew&DanielRoss,DAISAEnterprisesCatherineSands,FertileGround
● Measurableimpactoncommunityfoodenvironment● Increasedistributionofhealthylocalfoodintarget
communities● Capture&sharelearningsamongstcohort&beyond● Increasevisibility
TheoryofChange: Improvefoodenvironmentintargetcommunitiesthroughdirect-to-consumerfoodaccess&householdskill-building
2
HEALTHYFOODFUND InitiativeGoals
MA
NH
CT
ME
5
11
5
4
ByStateByStrategy
3
HEALTHYFOODFUND 25Projects
3*gleaningreferstotheactofcollectingexcessfreshfoodfromfarms,gardens,farmersmarketsoranyothersourceinorder to provideittothoseinneed(USDA)
13(52%)
2(8%)
5(20%)
5(20%)
Includesfarmersmarkets/stands,CommunitySupportedAgricultureshares
Includesgleaning*,foodbanks,communitygardens,communitymeals,youthagricultureprograms
SalesOnly
FreeDistribution
OnlyMobileMarkets Sales/FreeDistribution
Inthreeyears…
★ 4.6Mlbs*ofFRESH,LOCALPRODUCEinto50communities
★ every$1investedyieldedabout$2.5infoodsold/distributed
★ 4,000peopleparticipatedingrowing,selecting,cookinghealthierfoods
★ 4xthenumberofplacestobuy/receivefoodas2015
★ leadingstrategy:5effectiveMobileMarkets&stillimproving
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HEALTHYFOODFUND PowerfulOutcomes
*$3.3Minmarketsalesplus3Mlbsoffoodfromfreedistribution(valuedat$2.10/lbperUSDA/retailestimate.)
PartnersFoodSales($)
FoodDistributed
(lbs)
*pointsofsale&pointsofdistribution **participantsinfoodeducationprogramsandclasses
$
AccessPoints*
Year2
Year3
Skill-BuildingParticipants**
-35% -32%-2%24%172%959,581 1,187 6,090 461$771,605
1,191,920$2,100,434 3141,159 3,951
HEALTHYFOODFUND Y2toY3%Changes
5
Skill-BuildingParticipants**
Partners
1,191,920
FoodSales($)
$2,100,434 314
FoodDistributed
(lbs)
1,159
$
AccessPoints*
2015Baseline
DEC2018
Skill-BuildingParticipants**
3,951
69% 2%331%169%686%442,993 269 2,333 308$267,097
HEALTHYFOODFUND BasetoY3%Changes
6*pointsofsale&pointsofdistribution **participantsinfoodeducationprogramsandclasses
5MobileMarketSites● HartfordFoodSystem(CT)● MillCityGrows(MA)● RegionalEnvironmental
Council(MA)● SeacoastEatLocal(NH)● St.Mary’sNutrition
Center(ME)
HEALTHYFOODFUND MobileMarketSales
*totalsalesforBaseline(2015)excludesSeacoastEatLocal**Year3(2018)fundedbyhalf-yeargrants.
TotalSales
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“TheMobileMarketismorethanjustaplacetobuyfood.Formanyofourseniorcustomersitiscommunity,consistency,andfamily.Itisheart.”
ShanaSmith,HartfordMobileMarketDirector
Year 2
Year 3
Hartford Food System (CT)
61%
59%
59%
67%
79%
87%
15%
Mill City Grows (MA)
Regional Environmental Council (MA)
Seacoast Eat* Local (NH)
St. Mary’s Nutrition
Center (ME)
15%
19%
HEALTHYFOODFUND MobileMarketSalesSubsidizedSales%ofTotalSales
8
21%
16organizations(64%)createdJOBS&INTERNSHIPS
23organizations(92%)usedfundsfortheseKEYCAPACITIES:
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FundingOutcomes:Jobs+CapacityBuilding
ManyleveragedHFFfunds/HPHCFnameforadditionalfunds
“WehavereceivedcommitmentfromUSDAforverycompetitive4-yeargrantof$400,000andamatchingcommitmentfromananonymousdonorof$180,000…”
- GreenVillageInitiative(CT)
44% StaffingIncrease 28% MarketExpansion32% Training&Outreach 24% Technology&Assets
Tobettersustainfooddistribution&impact:
● NEWPROGRAMS &ventures:farmstore,urbanfarmertraining,skillbuilding&accreditationforinmates,communityleadershipprograms,foodvendorenterprise
● new BUSINESSPLANS andnonprofit(501c3)incorporation
● improvedPROGRAMS&POLICIES toengagecommunityandreflecttheirneeds
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Outcomes:EnhancedOperationsforContinuation
MaineFarmlandTrust
*datareflectsactualreportedvaluesanddoesnotincludeconversionseitherway
MarketRegion TotalSales*(frommarket-basedactivities)
TotalLbs*(fromfree-distributionactivities)
Y2 Y3 Y2 Y3Connecticut $55,549 $241,449 223,933 338,018
Maine $125,988 $1,054,660 36,772 30,045
Western/CentralMass. $198,705 $220,755 4,120 23,052
EasternMassachusetts $380,099 $538,949 613,398 797,873
NewHampshire $11,263 $44,619 N/A 2,932
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HEALTHYFOODFUND CrossRegionGrowthSalesGrowthinallHPHCFMarketRegions!
● createMEANINGFULRELATIONSHIPS first● hirelocalMULTILINGUALPEOPLEOFCOLOR● adoptCULTURALLY-INCLUSIVEHIRINGNORMS and
practices● createYOUTHPATHWAYS tofoodsystemsjobs● stipendRESIDENT“CHAMPIONS” tolead,co-create,
andevaluateprograms● ensureBOARDANDSTAFFMIRROR community
composition&diversity● learnandaddressSTRUCTURALRACISM
RacialEquity&Diversity
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Numberofgrantees
centeringdiversity&equity
inorganizationalstructures,anddeepeningapproaches
80%Foundationemphasisspurredchange:
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HEALTHYFOODFUND InvestmentinLearning
“Continuetoadvocateforfreshhealthyfoodaccessasapriorityin
underservedcommunities.Continuetolistentotheneedsofeachregiontoensureequityandinclusion
for...at-riskresidents...”
Inadditiontochangingfoodenvironment,organizationsgained&exchanged:
➢ PEERRELATIONSHIPS➢ IDEAS& BESTPRACTICES➢ MOVEMENTBUILDING➢ SKILLS,TOOLS &
TECHNICALASSISTANCE
“Keepusintheloopwithregular
communication,connectionstopartners,bestpracticesand
relevantfundingopportunities...”
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NotableLearningsPartneringisKey
Mobilemarketstopsatpartnersitesmoreeffectivethanneighborhoodstops.
-StMary’sNutritionCenter(ME)&HartfordFoodSystem(CT)
MultipleBarrierstoAccessingHealthyDiets
Limitedbudgets,familytraditions,lackofcookingskillsandnutritionknowledge,unfamiliaritywithfoods-PartnershipforPublicHealth(NH)
Don’tHavetoDoItAllPartneringwithaprocessormoreefficientthandoingit.- BostonAreaGleaners(MA)
DoingTooMuchTooFastIsToughPhasedstrategiesaftertooquicklyaddingquantityandvarietypercustomerfeedback. - RegionalEnvironmentalCouncil(MA)
Outreach&CommunityEngagement
83% organizationsgrewthroughcommunity-generatedstrategies(peeroutreach,youthleaders,etc)
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HPHCFInvestmentinAction
PeertoPeerOutreach“Thepeer-to-peeroutreachmodelhelpedreachnewcustomers,growcommunity
awareness,strengthenprogramdesignandoutreach,andeducatecashiersat
participatingstoresaboutthecustomerexperience.”-MEFarmlandTrust
ContinuousImprovements“Weretainedmarketmanagers
frompreviousseason&investedinthemasfull-timestaff
leaders...createdanimportantfeedbackloopbetweenmanagers&customers.Wealsoinvestedalotof
time&energyinimprovinginventorymanagement.”
- RegionalEnviro.Council(MA)
4.6Mlbs*ofFRESH,LOCALPRODUCEinto50communities
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HEALTHYFOODFUND Impacts
*$3.3Minmarketsalesplus3Mlbsoffoodfromfreedistribution(valuedat$2.10/lbperUSDA/retailestimate.)
Overthethree-yeargrantperiod,organizationsachieved:● NEWSTAFF &investedinINFRASTRUCTURE● PROGRAMEFFICACY &FUNCTIONALITY● PILOT MODELS&iteratedLESSONSLEARNED● emergentanalysis&practiceofDIVERSITY,
EQUITY&INCLUSION● increasedCOMMUNITYENGAGEMENT
throughleadership&process
St.Mary’sNutritionCenterMobileMarket
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ThankYou
“DuetoHarvardPilgrim'ssupportoverthelastthreeyears,GrowingPlaceshasbeenabletobuildcapacitytoexpandfromonefocus-gardening- tobeingafresh,healthyfoodaccessconnectorinNorthCentralMA.”
-GrowingPlaces(MA)Photocredit:GrowingPlaces