harshavardhan reddy chairman hvr group - ecommerce for startups
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INCUBATOR AND AGGREGATOR
2The Company : Reddy Online IndiaThe first of it’s kind future commerce that is an incubator and an aggregator.
Aggregator includes providing all possible products, services, research, innovation, various business models & concept in one place. It literally covers everything in, on and above earth.Incubator includes to start up the business or ideas till the stage of listing to the proposed partners.
The Company “M/s Reddy Online India Private Ltd” is preparing a online portal based in Delhi to achieve it’s objectives. The company manages portal and their stores @ “www.readydeals.com”.
The Company thorough its portal provides all possible products or services under one roof without producing or warehousing any items of goods and services.
It is a type of Virtual Shopping Mall, where every products and services is available under One roof.
The company operates exclusively through online ordering, user interfaces and hyper local touch points (HLTP’s).
3What is unique about the company?The Business model of eadydeals.com is a new model in the E-commerce market. Till now every E-commerce company is either Incubator or Aggregator, either provides services to particulars category or in any specific verticals.
The business model of the company covers all 9 verticals e.g. B2B , B2C, B2G, C2C, C2B, C2G,G2G, G2B and G2C within India or Outside India
B2B B2C B2G C2B C2C C2G G2B G2C G2G
4What big problem does it solve?There are numerous challenges that e-commerce sites in India are facing, and some of them include bad logistics, fewer payment gateways, and lack of ecommerce knowledge. All these factors make it difficult for the ecommerce websites to grow in the Indian markets.Majorly, the Reddy Online solves following problems in an e-commerce business :-
Apart from this, Reddy Online also solves problem to convert ideas into a profitable business and provides necessary services till the stage of IPO/Listings.
Returns moreDifficult
Receiving WrongProducts
Products out ofStock
Non Delivery/Delay in the
Delivery
Damaging the Product in
Transit
Finding theAddress
5Market Opportunity
There were 35 million online shoppers in
2014 quarter 1 and is
expected to cross 100
million mark by 2016
E-commerce has a huge potential in
India to grow.
E-commerce represents less than 4% of the
total retail market,
despite its notable growth.
6How can the company get revenue?
The Company Reddy Online get revenue from following major sources :-
Affiliate Revenue
Sales/Services Revenue
Advertising Revenue
Subscription Revenue
Transaction Fee
Revenue
7Founder : Mr. Harshavardhan ReddyHarshavardhan Reddy (HVR) Harshavardhan Reddy (HVR) the owner of HVR Group, is a distinguished business entrepreneur and a multi-faceted personality with keen interest in law. His passion for sports has prompted him to enter the business of sports in the country. He has established HVR Sports INC. which seeks to develop a number of sports hitherto unrecognized but potentially profitable both in terms of discovering new talent and offering a sustainable profession to such sports persons. Having tasted enormous success in education businesses through his Aura Edutech India Pvt. Ltd., Harshavardhan Reddy decided to look at sports as a big opportunity for the Indian youth. HVR Sports INC today is fast developing in to an extremely successful platform for future aspirants who want to strike it big in the world of sports. The company also aims to convert a number of sports into professional sports which will create larger opportunities for sports persons to earn their livelihood. Mr. Harshavardhan Reddy believes that it is no longer the case that youngsters in India take to sports purely for the sheer joy of it. The changing scenario has created huge earning prospects through games. This obviously encourages them to train their energies towards developing specialized skills that will help them to become professionals with sustainable incomes . He on the other side is also involved in other online projects that are readydeals.com and unlimitedskill.com.
8Who are the company’s competitors?
In India, every week a new e-commerce company is created, there are many e-commerce websites focused on either providing apparels or consumer products in the Internet marketplace. However no E-commerce company provides all services under One Roof.
We M/s Reddy Online, provides services of aggregator as well as incubator, therefore, there is no competitors of us.
No Direct Competition in same verticalIndirect Competitors are :- Flipkart, Snapdeal, Amazon etc.
9What gives your Company a Competitive Advantage
Presently, there are many e-commerce websites focused on either providing apparels or consumer products in the Internet marketplace, such as : Amazon, Flipkart, Snapdeal, but their penetration into the Internet marketplace could be limited due to:
Inadequacy of interactive services that build communities of consumers (e.g. chat, message boards).Their exclusive focus on selling products or providing content without providing a rewarding experience (e.g. clothing, housing, culture & fitness).
Their exclusive focus on selling products not operate new activities or providing services i.e. they doesn’t provides services of incubators.
The company believes that it can move strategically into the integrated content and e-tailing space and capture a large market share in industry before other companies can achieve a similar presence. The timing of our entrance will be critical.
10SWOT Analysis
Bigger audience to cater.
Future to global markets.
Setup Cost effective then the offline stores.
Window open 24x7 to shop.
Customer acquisition and unique visitors.
Affordable advertising. Low cost of Sourcing
inventory. Provides all products
/services under one roof. Help in converting ideas
into business.
No direct customer interactions.
Delay in inventory sourcing and warehousing.
More dependency on logistics agencies on time Delivery.
Fast changing fashion trends.
Customer payment security & acquiring customer royalty.
Dependences on COD to the third party.
Smart phone and internet users increasing rapidly.
Establish traffic and high number of repeated buyers.
Wide opportunity to sale audience .
To be a part of Giant marketplace or brand .
Low cost and high margins.
Adverse Government policy.
Price wars among key competitors.
Changing buyers trends.
3rd party delivery norms and cod charges.
Payments from Marketplaces and rise in fee.
Financial crunch / backing.
STRENGTHS WEAKNESS OPPORTUNITIES THREATS
11Why customer prefer shopping online
90% of internet users prefer to buy online for the following main reasons
77%
More Variety
73%
Time Saving
58%
No Crowd
30%
Less Tax
80%
Less Price
12Solution of Customer’s Problems
Live ChatIt allows to interact with customers in real time and answer their Questions as well as provide advice.
AvailabilityReadydeals provides a platform for customers to go through a range of products and services on a single website with one check out.
EmailIt is the easiest customer service channel to manage even though not most commonly used.
TelephoneCustomers prefer to talk to a real person and a phone provides them with such an opportunity.
Post Sale InteractionAutomated E-Mail responder service to remind customers about the options to download products guide from our Website, If they have any question they can simply call.
Social MediaSites like twitter and Facebook have become very powerful customer channel.
13Why Now
INTERNET
INTERNET
INTERNET
The E-commerce market is booming.
Readydealz.com is offering all possible services and products in the same market place under one roof.
E-Commerce have created zero entry and exit barriers for competitors.
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Thank you