Storyline

• Voldemorts powers are getting stronger.• He has no control on the Ministry of Magic or Hogwarts.• Love is in the air, things heat up between Hermione and

Ron, and Harry and Hermione. • Harry, Ron and Hermione finish Dumbledore’s work and

find the rest of the Horcruxes to defeat the Dark Lord.• There is very little hope for the three of them and the

wizarding world.• Everything must go as planned.

Target Audience

• Harry Potter films are mainly aimed at around 11 and over.

• They are family films, in which all of your family will enjoy.

• One of the main reasons for people loving Harry Potter sooooo much is because of the wide range of genres.

• The main genres are: fantasy and coming of age.• There are other genres mixed in too.• These are: mystery, thriller, adventure and romance.

Methods of marketing Merchandise• DVD• T-shirts• Games• Novelty

items• Iphone cases• Toys and

Dolls• Props

Broadcasting • Trailers on YouTube• Facebook Page• Twitter Page• Official web page• TV adverts

Advertising • Billboards• Bus Panels• Posters• On the Underground• At train stations

Promos • Meet & Greets• Magazine Articles/Interviews

How do these marketing methods relate to the Target Audience of Harry

Potter?

• Merchandising People tend to buy merchandise for memorabilia, as

collectibles or just for personal fun. They would buy it if they really enjoyed the Harry Potter movies. Younger children may have items such as props, novelty gifts or toys bought for them as they can almost re-enact and feel part of the Harry Potter movie with their goods.

Harry Potter Iphone cases, t-shirts, hoodies and DVDs are all items that would appeal to your everyday teenager. This is because, teenagers are always with their phones, like to wear t-shirts and hoodies, and are glued to the television, meaning they would be inclined to buy this type of merchandise if they enjoyed the movie.

• Broadcasting Broadcasting is an efficient method of marketing for the target

audience of 11 yr olds + because as young socialising youths, sites such as Facebook, Twitter and YouTube are commonly used. By posting and advertising Harry Potter on these websites, means that teenagers will notice it and may even begin to take an interest in it.

Also, everybody watches TV. So by creating an advert that promotes the movie being released in cinemas, will reach a wide range of people, including the main target audience.

• Advertising Harry Potter advertisements are shown on billboards, in the

underground and also frequently on bus panels. This is because they know that teenagers and families are likely to see it while they are out. Teenagers may notice it while catching a bus and families may notice adverts on billboards as they are drive by.

They would also try to place these adverts in or around areas that would be common for their target audience to be found. E.g. You may find a harry potter advertisement in shopping centres or arcades because this is where you may find teenagers.

• Promos Promos included things such as meet and greets and also

articles/interviews in magazines. By holding meet and greets, it gives fans/the target audience the opportunity to the meet the Harry Potter cast in person and would therefore be an exciting experience for them which would make them even more of a fan.

Meeting your favourite character in person would probably

mean more to a teenager or young children then it would to an older adult in their 50’s.

Thank you for watching