harnessing the power of a 1 million + organization
DESCRIPTION
My presentation at the Advanced Learning Institute's Social Media for Government Conference. It walks through strategy, education, and provides an overview of the U.S. Army's social media lessons learned.TRANSCRIPT
07/16/10
Harnessing the power of a one million plus organization
07/16/10
The glossarySocial Networking:
– MySpace
– Friendster
07/16/10
Content sharing: -You Tube -Flickr -Vimeo -Photobucket
Collaborating/ knowledge sharing: -Wikis -Message boards -Forums-Podcasts
Blogging: -Blogger -Wordpress -Tumblr -Twitter (micro-blogging)
A “free, online encyclopedia”
The power of Wikipedia: search engine optimization
According to an investigation by Nature magazine, you’ll find the same number of errors in the Encyclopedia Britannica
Start with step #1, not step #45
StrategyStrategyHave one before you start.
Wikipedia
Don’t steal someone else’s.
Don’t ignore
the obvious.
Culture changeSell the boss.
Be pragmatic, not idealistic.Culture change starts with education – your boss, your community and yourself.
Education We need to
educate our Soldiers about the appropriate use of social networking sites
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RegulationThe two policies that apply to social networking today are Operations Security, and the Uniform Code of Military Justice
vs.
Educating the E-ring or the board room
• The boss’ boss.
• You’re already being talked about – the choice is whether you have a say in the conversation.
• Forgiveness is better than permission.
• Show value.
It IS a competition
Make sure your leadership understands that.
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Social Media across DoDSocial Media across DoDServices Social Media Comparison
Army Marines Air Force Coast Guard Navy DoD
Facebook 330,320 fans
302,020 fans
46,481 fans
11,496fans
104,309fans
24,912fans
You Tube 265,353channel views
25,378channelViews
90,580channel
views
268,159channel
views
14,465channel
views
26,907 channel views
Flickr 5,274Images
1,329(Marine
Corps News)images
1,425 images
745images
3,307 images
1,932images
Twitter 30,435Followers
9,408followers
8,716followers
7,472followers
9,902followers
5,538followers
As of 26 March 2010
Army Cribs
Give leadership a role in social media
• Command climate
• Engagement speed
• Strategy
• Regulation
07/16/10
Engaging your audience= building/finding your community
Think community, not audience.
Start small, then grow.
Communicate, don’t target.
Harness your existing community
BloggingHTTP://ARMYLIVE.DODLIVE.MIL
A blog is a conversational web site, typically offering news or opinion on a certain topic.
Blogs should be written conversationally, and should be short – think op-ed length and e-mail tone.
Determine how you’re already being talked about in the blogosphere before you engage yourself.
Blog Response
TwitterWWW.TWITTER.COM
Twitter is a micro-blogging tool that updates in 140 characters or less.
Twitter works better for people than organizations – it’s a great way to get the boss online.
• YouTube is the #1 most popular video-sharing Web site
• Watch, comment and share video clips
• You Tube is the 2nd largest search engine, next to Google.
YouTube - video sharingWWW.YOUTUBE.COM
Chief of Staff of the Army, Gen. George Casey spends a few minutes in an informal video chat with Soldiers. Gen. Casey has done nearly two dozen episodes, labeled, “Chief Cams.”
More than 400 million active users
Average user spends more than 55 minutes per day on Facebook
Largest demographic: 18-24
Fastest growing demographic: 35-54
Facebook- connect & share WWW.FACEBOOK.COM/USARMY
Lindy Kyzer
@LindyKyzer
www.lindykyzer.com